Pasta market slumps

The pasta market declined in 2012 - dry pasta, which comprises the majority of the market, lost share in 2012, however, the pasta meal kit market saw volumes increase.

In terms of channelling, the majority of pasta volumes are channelled through the retail sector (see diagram 1). The 350-600g pack size range continues to be the most popular packaging size for dry pasta. This pack size range has seen healthy growth, whereas the larger pack sizes volumes have declined. Flexible plastic continues to be the most popular packaging type for dry pasta with over two thirds of pasta being packed in this format.

Channel distribution of pasta

click to enlarge

Overall pasta volumes are expected to pick up slightly in the next two years, but still remain conservative. For the first time since 2007, the dry pasta growth rate is expected to exceed the pasta meal kit growth rate in 2013 and 2014.

Regional distribution of pasta

Dry pasta is defined as the staple food made from a basic dough mixture of semolina, water and sometimes eggs and is available in numerous shapes, sizes and flavours. Pasta meal kits encompass all convenience pasta types available on the market. This category includes pasta that is marketed with a sauce or flavourant added, where this is usually an additional sachet included in the pasta pack. Instant noodles are incorporated with pasta meal kits.