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Murdoch to tear up WSJ's online subscription model
Rupert Murdoch commented to shareholders in Australia that he expects to turn the online edition of The Wall Street Journal from a subscription-based service to a free site. Murdoch's News Corp. is scheduled to formally acquire Dow Jones & Co, along with the Journal, this December.
The paper is one of a handful to have found success in charging readers to access its web site. However, News Corp Chairman Rupert Murdoch said Tuesday he intends to make access to The Wall Street Journal's web site free, trading subscription fees for anticipated ad revenue.
"We are studying it and we expect to make that free, and instead of having one million [subscribers], having at least 10 million-15 million in every corner of the earth," Murdoch said.
