Blaring ads can scare off customers

It isn't only the "gotcha" scare that turns unsuspecting users off to audio ads; it is a combination of poor taste, bad timing and terrible tact. "Ads are generally off topic and often poorly made," says Jean-Pierre Khoueiri, CEO of Internet advertising and search engine optimization specialists Constant Click. "Cnet News is one example. It is famous for serving unrelated video/audio ads."