Tiscali: increasing website traffic

E-traffic makes use of all the most popular local and international search engines, including, among others, Google, Ananzi, AltaVista, Excite, Aardvark and Gauteng.com.

"Without a pervasive presence, most websites are lost among the millions of other sites competing for the attention of the average Internet user," says Julie-Anne Doyle, Head of Consumer Products, Tiscali SA. "If your website is not getting the number of hits you expected, it's in all likelihood because you're not doing enough to get right in the face of active online consumers."

E-traffic adds extra value by providing a detailed statistic reports on website hits, search words used to get to a website, and search engine spiders visiting a site.

The service includes re-writing of an organization's home page in Meta tags and hidden words. Doorway pages are created that target specific search engines to improve search engine rankings.

Says Doyle, "While the features of E-traffic are very powerful, it takes some time before showing major results. Subscribers should expect an average timeframe of about three months before seeing a notable increase in traffic to their sites."

"Indexing all pages, images and links on the website, further ensures deep registration in the various search engines. Ongoing re-phrasing of power scripting and optimising each individual page for different engines, forms part of the ongoing service," comments Doyle.

E-traffic is available to users of Tiscali services.