He joins us from Duke Group where he was head of digital strategy.
Chad’s career in digital started in digital media, which gave him a strong foundation for understanding metrics and platforms.
Having studied art direction, he made the decision to move into the creative team, where he became digital art director. His experience as a digital art director added another layer to his digital skill set which proved to be invaluable for his plunge into the world of strategy.
Chad constantly pushes to get digital a seat at the marketing table. He believes that “between our laptops and smartphones, we are spending most of our waking hours connected to the internet. So, I believe the opportunity to build impactful relationships through digital does exist - we just need to figure out how.”
Welcome to the Grey wolf pack, Chad!