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    Twitter buys minority stake in Aleph

    Twitter Inc has picked up a minority stake in Aleph Group Inc, the digital advertising firm stated recently as it seeks to go public in the US.
    Source: ©Brett Jordan
    Source: ©Brett Jordan pexels

    Aleph did not reveal any financial terms of the investment but said Twitter's stake buy would help the company expand its educational tech platform.

    Emerging markets-focused Aleph, which helps large digital platforms connect with advertisers and customers, counts Meta Platforms Inc, Spotify Technology SA and Microsoft Corp-owned, LinkedIn among its customers.

    Aleph is Ad Dynamo's parent company and is based in Cape Town. Ad Dynamo has been Twitter’s sales partner in Africa since 2013.

    Despite wide-ranging supply chain disruptions that delayed products from reaching shelves and a user privacy clampdown by Apple Inc that many feared would disrupt mobile advertising, brands have continued to advertise online.

    Source: Reuters

    Source: Reuters

    Reuters, the news and media division of Thomson Reuters, is the world's largest multimedia news provider, reaching billions of people worldwide every day.

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