ComutaNet in partnership with Zinto for brand activations

Through annual research, ComutaNet guarantees an authentic understanding of the commuter market while Zinto adds to its Activation Division to bring creative brand-centric promotions.

Verifiable research findings show that the most effective way to engage commuters is through sampling and promotions. "Sampling and promotions among this market segment allows companies and brands to educate the public about why they are better than the competition and shift the brand in the mind of the consumer from a mere concept to something real, without impacting on the consumer's tight monthly budget," explains Adrian Goosen; group executive sales of ComutaNet.

Dual expertise

Both companies have earned their reputations as market leaders. ComutaNet has thrown its expertise behind leading brands such as First National Bank, Shoprite, McCain Foods, DStv and Cell C and Zinto has successfully brought to life some of South Africa's most memorable brand characters such as Chip and Carro McCain.

Michelle Combrinck, CEO and founder of Zinto says, "What works for FMCG clients such as McCain Frozen vegetables, Yum Yum Peanut Butter and Denny Mushrooms does not necessarily work for clients such as MTN and Tetrapak."

"Every client requires a resilient, flexible and creative approach in order to guarantee a quality campaign; which most importantly delivers on its promised ROI," adds Goosen.

"We have established a firm understanding on the mindset of our target audience and have effectively created ideas to tap into their emotions (and senses) to entice them to relate to a product and steer them to act on their impulse to purchase. This goes hand in hand with creating 'hooks' in the form of edutaining activities that encourage participation and provide rewards."