‘Ideas that Matter' open for entries

9 Apr 2010

Sappi's ‘Ideas that Matter' initiative, launched in 1999, has announced its theme for 2010, 'Abuse is abuse' with a competition deadline of 1 June 2010. As a company, Sappi believes in the power of ideas to create positive change and, since it launched its campaign, it has discovered many designers around the world who share its belief.

Guided by conscience and a desire to help others, these designers have applied their talent to create thought-provoking concepts, enlightening those around them.

Theme

Abuse is a small word but one with enormous portent as it describes so many of the ominous behaviours that are plaguing our society and planet. Left unchecked, abuse mutates and migrates, setting in motion an awful, seemingly unstoppable cycle - from substance abuse, to child and woman abuse, to environmental abuse.

This year the company has embarked on a collaborative effort with Childline and NSPCA, two organisations deeply involved in abuse and its effects.

It is appealing to the design community to explore the connections between the various forms of abuse and design campaigns on behalf of any organisation that seeks to combat the scourge that is abuse.

Another change this year is that campaigns do not need to be purely paper-based. When combined with print, digital can be a platform for truly effective campaigns. It will gladly accept campaigns that integrate at least 50% paper-base with a digital online component.

A campaign selected by the Ideas that Matter judging panel will receive a share of the US$1 million Sappi makes available to produce campaigns every year.

Download entry forms and requirements from www.sappi.com/ideasthatmatter or contact Madelaine Fourie tel +27 (0) 11 407 8190 or email .