Savanna goes Loco

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Iconic brand Savanna, is bringing yet another first to South Africa by launching a special release tequila-flavoured cider - an all-new cider with a leeedle tequila flavour. This offering is set to fortify Savanna’s position as a game changer and reinforce the brand as a trendsetter and leader in the market.

The Spirit Cider category is trending massively in international markets such as the UK but is completely new to the South African market. Savanna is grabbing the opportunity to introduce the trend locally.

Savanna has always been known for doing things differently. Packaging specialists, Just Design, took up the challenge to be equally original when it came to the Savanna Loco packaging and were involved in the entire innovation process.

The bold and individualist bottle that has emerged still has close visual links to core Savanna so that consumers will immediately recognise it as a “Special Release by Savanna” – embellished with a turquoise label, dynamic motifs including masks and Aztec symbols that are seen as a category cue when it comes to tequila – all adding up to a unique design for a unique product.

This first and only spirit-flavoured Cider in SA will launch in trade during March 2016 and with a Through the Line launch campaign with consumers from April 2016. Tequila-flavoured Savanna Cider – dare to be different.

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About Savanna Cider

Savanna is South Africa’s premium unconventional cider. With its quirky humour and left-field take on the world, it has won the hearts and loyalty of South Africans. The original Dry Cider is flanked by Light, which is lower in alcohol, and full-flavoured Dark Cider. It’s always been known as an idiosyncratic brand and lives up to its legacy with this latest launch.

About Just Design

For fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design partners for many blue-chip clients and global brands, and are one of the top packaging design agencies in South Africa.

For further information, please contact:
Just Design
+27 (0) 21 880 2410