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Call for APEX entries
So you have been making great adverts and winning creative awards, but do your campaigns add to the bottom line? This is the challenge from Association for Communication and Advertising (ACA) in its call for entries for the 2008 Advertising Performance Excellence (APEX) awards, which opens today, Tuesday, 14 August 2007.
“The ultimate purpose of embarking on advertising and communications campaigns is to boost profit. APEX awards are geared to prove this and demonstrate the importance of the relationship between marketers and advertising agencies in achieving this,” says ACA CEO Zandile Nzalo.
More than an advertising award, APEX is a marketing communication award which delves into detail on the strategic input that went into the campaign and provides evidence of the effectiveness of campaigns.
“Urge participation”
“While the compilation of the APEX entries is very involving, we urge the advertising and marketing industries to participate in these awards and ensure the future success of this industry which strongly relies on results,” Nzalo says.
The Apex Awards were introduced by the Association of Communication and Advertising (ACA) in 1995 with the aim of rewarding campaigns that deliver a return on investment to clients. The awards also emphasise on advertising that demonstrates both strategic and creative effectiveness. Apex awards are held biennially.
Entries for APEX 2008 close on 16 November 2007 and entry forms can be downloaded from the ACA website at www.acasa.co.za. The Advertising Performance Excellence volumes containing the complete case studies of previous APEX Award winners is essential reading and can be obtained through the ACA.
For further information, contact Pamela Phakisi on +27 (0)11 781 2772 or email .
