The Return of the Big Idea - it's time!
The workshop is designed to equip delegates with the fundamentals of media planning and take them through a series of lectures where practical guidelines are given on how to construct a media strategy - culminating in an all-encompassing media project brief.
This year the course will focus even more on innovation and creative thinking in media planning. Over the years, the 'science' of media planning appears to have overtaken the 'art' of media planning. The current perception by many, is that media is only about buying space as cheaply as possible. The AMASA workshop will explore ways to rectify the balance between 'art' and 'science' in media planning.
The 2007 workshop will look at:
Guest speakers include Gordon Muller (GSM Quadrant), Frank Tilley (The People Group), Rob Smuts (RMS Media), Brad Aigner (FGI), Kevin Kirby (ComutaNet) and John Van Wyk (Barloworld Logistics), who will share their extensive knowledge with the delegates.
Those wishing to attend AMASA Johannesburg's annual workshop visit www.amasa.org.za and download the workshop enrolment form. For further information contact Karen van Wyk, .
- Amasa Igniters Forum 2025 to reshape media narratives in digital age13 May 11:06
- E-commerce landscape in SA - Insights and trends for marketers?01 Dec 12:55
- Amasa forum event is back at the normal venue: Advertising spend is up - has the industry turned the corner?09 Nov 10:34
- Amasa Media Management in Brand Building online course with Vega School: 1 July-9 September 202118 May 06:32
- Amasa presents She Leads. She Empowers. The Unique Qualities of Women Leadership - 31 August 4.30pm28 Aug 11:34
