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Inaugural Dubai Lynx winners revealed
The winners of the first Dubai Lynx Awards, the new leading creative advertising competition for the Middle East and North Africa, were announced last week at the inaugural awards ceremony which took place at the Dubai Media City amphitheatre, attended by over 1200 guests. Saatchi & Saatchi Dubai was honoured with the first Agency of the Year trophy, with JWT Dubai coming in second place and Team/Y&R in third.
Presented by Cannes Lions International Advertising Festival in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC), The Dubai Lynx honours creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing and Interactive advertising.
Twenty five top creatives from 17 countries met in Dubai last week to judge the First Dubai Lynx Awards. After selecting a shortlist of 388 ads from the 1679 entries submitted, the jury awarded a total of 111 Dubai Lynx trophies. The winning work can be viewed at www.dubailynx.com\winners.
UAE won the most awards (88), followed by Egypt, Lebanon and Saudi Arabia each taking home seven trophies; Bahrain won two.
The Print category was the strongest with a total of 39 winners, followed by Direct with 22, 17 in Outdoor, 14 in TV/Cinema, 12 in Interactive, four in Radio winners and three in Integrated.
Grand Prix winners
The Print Grand Prix went to Saatchi & Saatchi Dubai for the Olay ad ‘Undo’. The Outdoor Grand Prix was awarded to JWT Cairo for the Lipton Green Tea ad ‘Lipton Tree’. Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Channel campaign ‘Private Leson’ and ‘Hulk’.
The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial ‘Females’. Fortune Promoseven Dubai took home the Radio Grand Prix for the Chiquita Bananas campaign ‘Eye of the Tiger’, ‘My Way’, ‘Smells Like Teen Spirit’.
The first Direct Grand Prix was award to TBWA\RAAD Dubai for the Standard Chartered Bank Account ‘Quick Account’ ad.
The jury decided not to give a Grand Prix in the Integrated category.
Commencing next year, the Dubai Lynx will be run in association with a new event, “The Dubai International Advertising Festival”. This event will bring to the region a series of high profile seminars and other initiatives aimed at giving creative inspiration, learning and networking opportunities to people working in the region.
