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Tony Koenderman’s AdReview targets effectiveness
Everything you need to know about effective advertising – that’s the promise of the 2007 edition of Tony Koenderman’s AdReview, a leading annual resource book. “Every subject we cover – from sponsorship to media advertising, public relations to online marketing – will provide answers to these questions,” says editor/publisher Tony Koenderman: “How does it work? When does it work? How best can you fit it into the marketing mix?”
“Even our articles on the media will look at what kind of advertising best suits each medium, and how to use it in a comprehensive marketing plan.”
This will be the fifth annual edition of AdReview, which is published and distributed with the April 26 issue of Finweek. Finweek, which comes out in English and Afrikaans editions, is one of the biggest-circulation weekly business magazines in South Africa, and AdReview is carried with every copy (July - September 2006 ABC: 31 634).
“There are four reasons why marketers, media owners and analysts will find AdReview useful to them in their decisions, including those around choice of ad agency or other supplier,” says Koenderman, “Our theme, which addresses the key question facing marketers; our Agency of the Year awards; our ranking tables, which are the definitive guide to the biggest agencies in all the major marketing categories; and the channel of communication we offer between marketing and advertising companies and their potential clients.”
