Kudos to FCB for flying the SA flag abroad

FCB's often included in lists of top local agencies. Thanks to a report by CNN, one of its largest local initiatives is now being noticed overseas...

This morning, one of the highlights of my Twitter stream was the following:

FCB's Giant Flag initiative named as one of 10 best innovations in 2014 by CNN: http://t.co/bO2PZZ7MtG #GiantFlag
- FCB South Africa (@FCBsouthafrica) January 5, 2015

It's big news when a local agency is mentioned on international sites without an advertising award show in sight at the time - yes, I say 'sites' because FCB's #GiantFlag was also mentioned in AdWeek's Ad Freak section a few weeks ago.

Screenshot from the GiantFlag website

click to enlarge

That's because this isn't just any old initiative that's set up for a short time then dismantled, never to be heard of again - #GiantFlag is set to change the face of Camdeboo Municipality by actually creating jobs and leading to a true socio-economic shift. Even cooler? The resulting 66 hectare South African flag, made up of millions of plants and a solar field, will be visible from space.

If you missed the news at the time, don't fret as you can read more about the FCB #GiantFlag initiative here and watch the short clip below...