Kudos to FCB for flying the SA flag abroad

This morning, one of the highlights of my Twitter stream was the following:

FCB's Giant Flag initiative named as one of 10 best innovations in 2014 by CNN: http://t.co/bO2PZZ7MtG #GiantFlag

- FCB South Africa (@FCBsouthafrica) January 5, 2015

Screenshot from the GiantFlag website

click to enlarge

That's because this isn't just any old initiative that's set up for a short time then dismantled, never to be heard of again - #GiantFlag is set to change the face of Camdeboo Municipality by actually creating jobs and leading to a true socio-economic shift. Even cooler? The resulting 66 hectare South African flag, made up of millions of plants and a solar field, will be visible from space.

If you missed the news at the time, don't fret as you can read more about the FCB #GiantFlag initiative here and watch the short clip below...