International judge, Prasoon Joshi, McCann-Erickson India's Regional Creative Director for South Asia & South East Asia, cancelled at the last minute. Steve Henry of HHCL/red cell, stepped in instead as alternate jury chair of the Advertising Category judging panel. The Jury Chairman for the Design category was Ken Cato, an Australian designer with an international reputation, and Chairman of Cato Purnell Partners. Cato's participation was made possible by the Design Indaba - a partner of The Loerie Awards in the newly formed Creative Alliance.
Across all categories, Loerie Awards 2005 judges were looking for one thing - creative excellence; work that is exceptional in execution, and relevant to its target audience, said The Loerie Awards committee.
"The task to seek out work that is bold and innovative and that challenges convention will be formidable, but I'm more than comfortable that the judging panels have the experience and the skills to identify it," said Chair, Wing Wing Mdlulwa at the time.
Winning campaigns will be showing at the local Margate cinema throughout The Loerie Awards weekend, 15 and 16 October 2005. The Loerie Awards will be having its first Travelling Exhibition, which will showcase the best work the industry has to offer by visiting major centres as well as schools and colleges throughout the country. This will promote the industry and inspire young, up-and-coming creatives to create their own award-winning work.
| Steve Henry | Executive Creative Director | -HHCL/red cell (Alternate Jury Chair) |
| Wingwing Mdlulwa | Executive Creative Director | AfricaExtraBold |
| Ivan Johnson | Creative Director | Berry Bush BBDO CT |
| Brett Morris | Executive Creative Director | FCB JHB |
| Kamal Gangaram | Creative Director | FCB JHB |
| Sandile Mkhasibe | Creative Director | Herdbuoys McCann |
| Pepe Marais | Executive Creative Director | Joe Public |
| Alistair King | Executive Creative Director | KingJames CT |
| Rob McLennan | Creative Director | Lowe Bull JHB |
| Roger Paulse | Creative Director | Lowe Bull CT |
| Vanessa Pearson | Executive Creative Director | Lobedu Leo Burnett |
| Mike Schalit | Chief Creative Officer | Net#Work BBDO |
| Asheen Naidu | Copy Writer | Net#Work BBDO |
| Gerry Human | Executive Creative Director | Ogilvy JHB |
| Mark Fisher | Executive Creative Director | Ogilvy CT |
| Rajesh Ranchod | Executive Creative Director | Saatchi & Saatchi |
| Graham Warsop | Executive Creative Director | TJDR JHB |
| Ahmed Tilly | Creative Director | TJDR CT |
| Sandy de Witt | Executive Creative Director | TBWA HuntLascaris |
| Festus Masekwameng | Copy Writer | TBWA Hunt Lascaris |
| Tshebo Mokoena | Marketing Manager | SAFM |
| John Culverwell | CEO | Sonovision |
| Dave Harris | Sound Engineer | Frequency |
| Tony Baggot | Director | Freize Films |
| Alun Richards | Sound Engineer | Cut ñ Paste |
| Marcel Mouton | Editor | Visual Assault |
| CHAIR: Ken Cato | Chairman | Cato Purnell Partners |
| Gaby De Abreu | Switch Design Group | |
| Gary Harwood | Co Founder Harwood Kirsten Leigh McCoy | |
| George Rautenbach | Creative Director | Tequila |
| Jenny Ehlers | Creative Director King James RSVP | |
| Jeremy Sampson | Founder/CEO | Interbrand Sampson |
| Joanne Thomas | Jupiter Drawing Room CT | |
| Joey Pastoll | Cross Colours | |
| Nathan Reddy | GRID | |
| Sean Harrison | CEO Code [a Company of Designers] | |
| Sharon Lister | Enterprise IG | |
| Ithateng Mokgoro | Design Director | Gamatong Design Enterprise |
| Veejay Archary | Black, Brand, Strategy & Design | |
| Mary Pillay | Design Director House Of Shakti | |
| Carlo Murison | Two Tone Branding | |
| Faith Mokale | Shot Left | |
| Bright Hlatswayo | Ogilvy | |
| Richard Hart | Design Director disturbance |
| CHAIR: Nici Stathacopoulos | CEO | The Tipping Point |
| Lisa Christopher | Creative Director | Lesoba Difference |
| Andrew Ambrigione | Creative Director | Action Ambrose |
| Ian Oliver | CEO Oliver McIntyre | |
| Luke Hartdegen | CD/Freelance | DWF |
| Annemie Franke | lecturer | University of Pretoria. |
| Jolande Duvenage | Head: Member Experience | eBucks |
| Maseda Ratshikuni | Senior Marketing Manager | Nedbank |
| Lucien Van Huyssteen | Brand Marketing Manager | Brandhouse |
| Sarita Mans | Marketing Director Tsogo Sun | |
| Glynn Venter | Creative Director FCB CT 361 | |
| Matshepo Molapo | Senior Manager | Direct Mail Centre JHB |
| Michelle Pithey | Art Director Network BBDO | |
| Petra Oelofse | Creative Director Tequila | |
| Karin Barry | Creative Group Head Ogilvy Johannesburg |
| Peter Carr | Producer | Velocity Films (CHAIR) |
| Fran Luckin | Ogilvy | |
| Gersh Kgamedi | Director | Picture Tree |
| Kevin van der Molen | Gearhouse | |
| Mahle Kwababa | Ogilvy | |
| Michelle Caldeira | Blue Moon | |
| Mickey Dube | Film Director | CPA |
| Moonyeen Lee | Theatre MLA | |
| Nina Morris | Morris Jones | |
| Peter Bond | O'Mage | |
| Phindile Mkhabele | Dreamcatcher | |
| Spero Patricios | Launch Factory | |
| Vuyani Plata | Herdbuoys McCann | |
| Warren Stewart | VWV | |
| Zwelakhe Tshabangu | Lowe Bull |
The first round of some Interactive categories will be judged by a remote panel of judges. Thereafter, finalists will be judged at the judging venue.
Final and Remote panel:
| Kirstin Brown | International Healthcare Distributors | |
| Matthew Buckland | Publisher | Mail & Guardian Online |
| Christo Doherty | Professor/Head of Digital Arts | Wits School of Arts (WSOA) |
| Arthur Goldstuck | Managing Director | World Wide Worx |
| Uwe Gütschow | AtPlay | |
| Alison Jacobson | Managing Director | Reusable Objects |
| Graunt Kruger | under-grad in Politics and Journalism at Rhodes with academic colours | |
| Jonathan McKay | Creative Director | Eject Media |
| Gustav Praekelt | Founding Partner | Praekelt Consulting |
| Andre Rademan | Managing Director | Bizcommunity.com |
| Gavin Rooke | Managing Director | Trigger |
| Johan Saaiman | Creative Partner | VINYL |
| Tebogo Serobatse | Director | Orange Factory |
| Brent Shahim | Managing Director | Aqua Online |
| Grant Shippey | Chief Executive Officer | Amorphous |
| Mark Williams | CEO | Ashland Communications JHB |
| Alison Wright | Managing Director | Striata SA (Pty) Ltd |
Remote Only Panel:
| Justin Bradbury | Creative/Technical Director | Creative technologist |
| Diane Larsen | Creative Director | Phynxe |
| Jason Levin | Consultant | TBWA |
| Hilton Tennant | Partner/Creative Director | Tennant McKay |
| Michele Sanders | Creative Director | Six Million Dollar Media |
| Nathaniel Stern | Artist/lecturer | Wits' Digital Arts MA programme |
| Preston Thomas | Technical Director | Pixel Project |
| Paul Tooze | Creative Director | Wireframe Studio |
| Templar Wales | Executive Creative Director | blink new media |
| Adam Whitehouse | Creative Director | STONEWALL+ |
| Mark Winkler | Executive Creative Director | Ripe Design South Africa |
The Integrated Campaign Category was judged by a selection of judges made up from the other panels.
Major sponsors on board for this year's event are M-Net, Media24, The Direct Mail Centre and The South African Breweries Limited (major sponsors). Other sponsors are Tourism Kwa-Zulu Natal, Kulula.com, brandhouse, YFM, Cell C, Beith Digital, OpenAd, Sappi, Hetzner Internet Hosting, Paygate Internet payment gateway, Ugu District Municipality, King James RSVP, and Six Million Dollar.
The Loerie Awards committee comprises Wingwing Mdlulwa, Chairman (Creative Circle), Andrew Human, Managing Director, Russell Cory (Financial Officer), Dee Blackie (MFSA), Veejay Archary (Think), Peter Carr (Commercial Producers Association), Nonjabulo Hlengwa (Café), Gerry Human (Creative Circle), Maserame Mouyeme (Association for Communication and Advertising), Mike Schalit (Creative Circle), Nici Stathacopoulos (Direct), and Roelof van Wyk (Interactive).
