Loerie judging incorporated new rules this year

International judge, Prasoon Joshi, McCann-Erickson India's Regional Creative Director for South Asia & South East Asia, cancelled at the last minute. Steve Henry of HHCL/red cell, stepped in instead as alternate jury chair of the Advertising Category judging panel. The Jury Chairman for the Design category was Ken Cato, an Australian designer with an international reputation, and Chairman of Cato Purnell Partners. Cato's participation was made possible by the Design Indaba - a partner of The Loerie Awards in the newly formed Creative Alliance.

Across all categories, Loerie Awards 2005 judges were looking for one thing - creative excellence; work that is exceptional in execution, and relevant to its target audience, said The Loerie Awards committee.

"The task to seek out work that is bold and innovative and that challenges convention will be formidable, but I'm more than comfortable that the judging panels have the experience and the skills to identify it," said Chair, Wing Wing Mdlulwa at the time.

Winning campaigns will be showing at the local Margate cinema throughout The Loerie Awards weekend, 15 and 16 October 2005. The Loerie Awards will be having its first Travelling Exhibition, which will showcase the best work the industry has to offer by visiting major centres as well as schools and colleges throughout the country. This will promote the industry and inspire young, up-and-coming creatives to create their own award-winning work.

The full list of judges on the advertising category panel was:

The Design Category judging panel comprised:

The Direct Category judging panel comprised:

The Corporate Video category judges are:

Interactive category:

The first round of some Interactive categories will be judged by a remote panel of judges. Thereafter, finalists will be judged at the judging venue.

Final and Remote panel:

Remote Only Panel:

The Integrated Campaign Category was judged by a selection of judges made up from the other panels.

Major sponsors on board for this year's event are M-Net, Media24, The Direct Mail Centre and The South African Breweries Limited (major sponsors). Other sponsors are Tourism Kwa-Zulu Natal, Kulula.com, brandhouse, YFM, Cell C, Beith Digital, OpenAd, Sappi, Hetzner Internet Hosting, Paygate Internet payment gateway, Ugu District Municipality, King James RSVP, and Six Million Dollar.

The Loerie Awards committee comprises Wingwing Mdlulwa, Chairman (Creative Circle), Andrew Human, Managing Director, Russell Cory (Financial Officer), Dee Blackie (MFSA), Veejay Archary (Think), Peter Carr (Commercial Producers Association), Nonjabulo Hlengwa (Café), Gerry Human (Creative Circle), Maserame Mouyeme (Association for Communication and Advertising), Mike Schalit (Creative Circle), Nici Stathacopoulos (Direct), and Roelof van Wyk (Interactive).