Jupiter Cape Town bites into the breakfast market

The Jupiter Drawing Room Cape Town has won the four-way pitch for Bokomo's Nature's Source. Nature's Source includes a range of sophisticated muesli products, and is looking to capitalise on the growing cereal category in South Africa. When looking for a communications partner, Jupiter Cape Town, King James, FCB and incumbent agency, Herdbouys Ekapa, were invited to pitch. Jupiter Cape Town won the account on both its creative and strategic strengths.

Jupiter Cape Town has been tasked to reposition Nature's Source and increase consumer awareness. While muesli advertising has tended to advertise this cereal variety as a category rather than a brand, Jupiter Cape Town intends to focus attention specifically on Nature's Source.

Nature's Source also solidifies Jupiter Cape Town's growing base of FMCG, which now includes Lucky Star Pilchards, Marcus Rohrer Spirulina and Graham Beck. From beginnings as a predominantly retail agency, Jupiter Cape Town now operates over a host of categories, from retail stores right through to car and financial service accounts.