Bloom Marketing wins pre-Vodacom Durban July account

The Vodacom Durban July is unsurpassed as ‘Africa's Greatest Horseracing Event'. The event is so grand that it has inspired pre- and post- Vodacom Durban July events around Durban. Many organisations in Durban have grabbed the opportunity to create events that are tactically linked to the Vodacom Durban July in response to demand by fashionistas and party-goers.

Bloom Marketing proposed that Vodacom seize greater ownership of the week of the Vodacom Durban July by hosting its own events that are strategically linked to the ‘July'. Bloom Marketing was excited to co-ordinate fashion shows and a pre-Vodacom Durban July party for Vodacom.

The fashion shows were at the Durban International Airport. These granted young fashion designers who fall under KwaZulu-Natal's Young Designers (KYD) opportunity to showcase their talent to fashionistas from around the country who flew into Durban for the ‘July'.

Bloom Marketing's initiative is set to influence change and rectification of the detrimental problems faced by fashion designers in KwaZulu-Natal and broaden Vodacom's ownership of the ‘July' week.