Alphabet Soup was recently awarded the strategic planning and media buying for the retail division of Luster Hair Care Products.
Luster Products' brands include the Pink Brand, products for women; S-Curl, products for men; PCJ Pretty-n-Silky & Smooth Roots, children products; YOU, unisex products and Designer Touch, products for stylists.
Alphabet Soup will be working alongside Jupiter Drawing Room; the Creative agency for Luster. The campaign will commence in mid August 2009 and the agency will implement a print campaign coupled with new and innovative, alternative media ideas. Including activation as its key focus.
