Digital Central Africa

Menu

Business

More...Submit news
How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 18 hours ago

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 2 days ago

Reducing fake news during elections in Africa

Facebook shares eight ways that it is preparing for elections across Africa, working to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent...

By Akua Gyekye 13 Feb 2019

How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

6 ways to win with CX

Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...

By Eben Esterhuizen 8 Feb 2019

3 shifts that marketers need to consider

Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...

By Pieter Geyser 5 Feb 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant 1 Feb 2019

Succeed at social media marketing with Namibia's V5 Digital Academy

Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital...

Issued by Techsys Digital 1 Feb 2019

Driving value in Africa's e-commerce landscape

Seven of the top ten fastest growing internet populations in the world are in Africa, and there is an 81% mobile penetration rate on the continent...

By Mike Higley 31 Jan 2019

Is the African retail market ready for the digital boom?

More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...

25 Jan 2019

Show more

All rights reserved. Copyright © 2019. Republish permission. ADSL & Web hosting proudly provided by Afrihost. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.