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#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Facebook wants to stop spreading fake news about vaccines

Facebook has revealed its plans to help stop the spread of fake information about vaccines on its platform...

By Shereesa Moodley 11 Mar 2019

MTN and Huawei ink partnership agreement to bring digital services to Africa

MTN and Huawei have inked a Memorandum of Understanding (MoU) with the objective to offer more digital services to African consumers and businesses...

11 Mar 2019

IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

By Louise Marsland 1 Mar 2019

Why the rise of digital commerce holds promise for Africa

80 million young people will benefit from the rise of digital commerce in Africa by 2030, according to a new report released by the Mastercard Foundation in partnership with BFA...

28 Feb 2019

IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 20 Feb 2019

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 18 Feb 2019

5 ways AI is changing the workplace

Every now and again, a rising technology comes along and fundamentally changes the way we work. Artificial intelligence, or AI, has been at the forefront of recent discussion...

By Farren Roper 13 Feb 2019

Reducing fake news during elections in Africa

Facebook shares eight ways that it is preparing for elections across Africa, working to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent...

By Akua Gyekye 13 Feb 2019

The danger of big data without context

Craig Johnston, marketing manager at Seidor Bluekey, says that data and knowledge are not the same thing...

By Craig Johnston 13 Feb 2019

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