Liberia's telecommunications market is enriched by a new broadband internet service provider...
There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...
Quinn Lubbe 2 days ago
Facebook shares eight ways that it is preparing for elections across Africa, working to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent...
Akua Gyekye 13 Feb 2019
The top four digital areas you can really win at in the African digital space in 2019...
Seanice Kacungira 12 Feb 2019
Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...
Sugeshni Subroyen 12 Feb 2019
Artificial Intelligence is becoming a very real part of day to day life and work...
12 Feb 2019
Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...
Eben Esterhuizen 8 Feb 2019
Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...
Pieter Geyser 5 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
Marco Broccardo 4 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant 1 Feb 2019
Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital...
Techsys Digital 1 Feb 2019
Seven of the top ten fastest growing internet populations in the world are in Africa, and there is an 81% mobile penetration rate on the continent...
Mike Higley 31 Jan 2019
More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...
25 Jan 2019
I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...
Brett Morris 25 Jan 2019