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Vivo Energy’s Engen launches new, cost-effective fuel in South Africa

Engen, the South African oil company owned by Vivo Energy, has launched V-Max, a new fuel brand designed to help drivers get the most out of every litre.


Available in petrol and diesel at participating Engen service stations and through applicable commercial supply channels, the company says V-Max unifies Engen’s fuel offerings under a single brand for a wide range of modern and older engine technologies.

According to Engen, the launch responds to the evolving needs of today’s motorists and businesses, who want better value from each litre of fuel, alongside greater efficiency and enhanced engine performance.

“Engen is committed to continuously investing in innovation to ensure our fuels deliver meaningful benefits for our customers,” said George Roberts, Engen CEO and executive vice president for Vivo Energy South Africa.

Improving fuel economy

Formulated with advanced additive technology, Engen V-Max is designed to improve fuel economy, remove and control deposits, and protect critical engine components.

“V-Max is our next-generation premium fuel offering, developed to provide enhanced economy as well as cleaning and protection benefits,” adds Roberts.

“By bringing our premium petrol and diesel fuels together under one brand, we are also making it easier for customers to choose a fuel that helps them maximise every journey and, ultimately, maximise their day.”

In standard industry testing against base fuel, Engen says V-Max delivered up to 25 kilometres more per tank and up to 100% deposit cleanup from tested engine parts — actual effects and benefits may vary depending on vehicle type, vehicle age, driving conditions, driving style and vehicle load.

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