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Marketing & Media South Africa

Looking to the future with customer insights...

Content marketing remains in the spotlight this week, with the conclusion of our Special Focus on Content Marketing. Click through to the special section for a reminder of Louise Marsland's interviews with a number of trendsetters in the field and look out for our PDF compilation later this week. Today we feature her insight into the new content marketing trend of brand newsrooms.

Sticking to the topic of industry developments, I also provide feedback on CEM for the tech-enabled African future, as discussed in the opening keynote of last week's Content Engagement Management Africa Summit. Michal Wronski concurs that the future of media monitoring is brand intelligence, especially as today's clients want on-demand digital availability of their coverage.

Adding to this jam-packed issue, Beverley Klein sat down with Johanna McDowell of the IAS to find out just how it brings marketers together, and I chatted to Anita Dama, winner of the 2013 Loeries Creative Future Scholarship to learn how it's given her a firm footing on her path to a creative career.

Lastly, don't forget the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world. The three-part series kicks off with Claire Cobbledick: Head of Marketing Gumtree South Africa, leading a one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
[CEM Africa Summit] CEM for the tech-enabled African future
[Leigh Andrews] You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session... read more>>

The future of media monitoring is brand intelligence

Michal Wronski

Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...

Read more >>



The IAS - Bringing marketers together

Beverley Klein

Not many people know of the IAS, but they should, as it helps marketers and agencies connect, says MD Johanna McDowell...

Read more >>



[Loeries 2015] Reaping the Creative Future Scholarship rewards with Anita Dama

Leigh Andrews

Students can be many things, but those in the creative industries are a different breed altogether. Smart, connected and with quick-as-a-whip wit...

Read more >>





Focus on Content Marketing
New trend: brand newsrooms

Louise Marsland

An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns... read more>>
How brands achieve reach and relevance

Louise Marsland

The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising... read more>>
Getting the definition right

Louise Marsland

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. read more>>
Is content marketing replacing traditional news media?

Riaan Wolmarans

The pressure that traditional news media finds itself under is clear from the amount of publications, both newspapers and magazines, that are closing down on an almost monthly basis... read more>>
Read more: Special Focus on Content Marketing>>

Cannes Lions
Cannes Lions archive keeps festival alive
All the work and talks from Cannes Lions, Lions Health and Lions Innovation are now available through the re-launch of the Cannes Lions Archive... read more>>
Loeries Creative Week Durban
The Loeries Ubuntu judges announced
A panel of ten judges will assess the Loeries Ubuntu category... read more>>
The Loeries Student judges announced
A panel of nine judges will assess the Loeries Student category... read more>>
The Loeries Digital & Interactive judges announced
Chris Clarke, CCO of DigitasLBI Internation (UK), will head up the jury for the Loeries Digital & Interactive category... read more>>
Biz Takeouts
[Biz Takeouts Podcast] 141: IMC speakers Mel Attree and Enzo Scarcella; Ben Wagner from Native
On Thursday, 23 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) interviewed Ben Wagner (@BenWagner), Enzo Scarcella (@EnzoScarc) and Mel Attree (@melattree)... read more>>
Marketing
The holy grail of marketing - word of mouth

Nuno Lopes

Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way... read more>>
The Cannes evolution

Danette Breitenbach

This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year... read more>>
New campaign to bring back South African gentlemen
How do you boil a frog?

John Laurence

Five ways to approach marketing in Africa differently

David Blyth, Issued by Yellowwood Future Architects

All marketing roads lead to the IMC Cape Town Conference

Issued by Integrated Marketing Communication Conference

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Issued by Knowledge Resources

Engage & win with LOW-INCOME CONSUMERS

This unique seminar (13 August in CAPE TOWN), will offer FRESH insight about the Entry-Level market / BoP and REAL solutions on how to engage & win with this growing market! Also hear from REAL Informal Traders!


CLICK HERE
Advertising
APEX Awards 2015 winners announced
The ACA APEX Awards winners of 2015 have been announced. Big winners on the night were Lowe + Partners CT for the "Get Me to 21" campaign, which won the Grand Prix award... read more>>
Future APEX award predictions: More agencies, more recognition

Ann Nurock

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award... read more>>
A Grand Prix award dedicated to Jenna Lowe

Ann Nurock

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"... read more>>
[Behind the Selfie] with... Stu Stobbs

Leigh Andrews

This week, we find out what's really going on behind the selfie with Stu Stobbs, Executive Creative Director at 1886 Advertising... read more>>
Bringing in the Brandnew Creative

Leigh Andrews

Brandnew Creative agency has built up chemistry with clients and media alike over the past six years. Now, the time has come for a 'brand new' take on Brandnew... read more>>
The benefit of bringing a bursary component into effectiveness awards

Ann Nurock

I spoke to ACA CEO, Odette Van der Haar, about making APEX more than just the awards, but also growing as a brand with a purpose... read more>>
So direct: Bringing home the international judging insights

Leigh Andrews

Justin Wright, TBWA\Hunt\Lascaris Johannesburg's Group Creative Director, shares some of the exclusive insights gleaned from the international awards he's recently judged and highlights the importance of coffee in avoiding judging fatigue... read more>>
[Orchids & Onions] Thumbs up to Eugene's Parisian escapade

Brendan Seery

With the rand in the position it is, I found it rather amusing to watch the latest TV ad for Nedbank's travel money card, featuring the likeable comedian Eugene Khoza... read more>>
Get ready for Limelight to dominate the spotlight

Leigh Andrews

Ross Sergeant, ex-OMD South Africa and Joanna Baikoff, ex-Mindshare have started what they call "South Africa's newest and hottest boutique media agency," Limelight... read more>>
The presenter effect

Chris Brewer

I don't hear much about this phenomenon any more, but it's as relevant to planners today as it ever was... read more>>
Complaint about saucy knickers gets nixed
A truly African award

Justin Gomes, Issued by The Loeries

Afrikaans is kykNET's core business

Issued by Pendoring

A decade of collaboration and partnership

Issued by Ireland/Davenport

Lowe + Partners SA wins Grand Prix at Apex Awards

Issued by Lowe + Partners SA

Branding
A stranger to your selfie

John Laurence

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)... read more>>
Contact centre is integral part of brand activism

Lisa Roos

The contact centre, which is at the sharp end of delivering customer experience, needs to be an integral part of the organisation's brand activism... read more>>
The human brand, who are we fooling?

Craig Hannabus, Issued by NATIVE VML

Cinema
Eight awards at this year's Durban FilmMart
The 2015 Durban FilmMart announced its market awards and grants at the awards and closing function, sponsored by Videovision Entertainment... read more>>
CSI
PSFA Blisters for Bread Charity Family Fun Walk

Issued by Blisters for Bread

UCKG's groups make the world a better place as they continue to serve others on Mandela Day

Issued by Universal Church of the Kingdom of God

Jacaranda FM and Consol Glass light up communities

Issued by Jacaranda 94.2 FM

International best seller Bulletproof Marriage participates in inaugural Durban Wedding expo

Issued by Universal Church of the Kingdom of God

Lowe + Partners Johannesburg helps launch Surgeons for Little Lives

Issued by Lowe + Partners SA

Digital
Google+ Photos is shutting down
NEWSWATCH: Google's photo sharing site, Google+ Photos, which is part of its social network Google+, is shutting down on 1 August, according to a report on TechCrunch. read more>>
Webfluential invests in expansion by building an industry-leading marketing and sales team

Issued by Webfluential

Our predictions on the future of SEO

Issued by 360eight

Xero has disrupted business accounting for SMEs globally

Issued by Realmdigital

DQ&A launches new website and video

Issued by DQ&A Media Group

Speakers revealed at The Nedbank Digital Edge Live

Issued by NATIVE VML

Education
Training is the key to aligning your new African businesses with your strategy
South African companies that want to succeed as they expand into other African countries, must be willing to make real investments in training staff in their processes and systems... read more>>
An exciting new partnership is revolutionising access to innovative teacher training methods

Issued by GetSmarter

Students graduate from the Careers24 Job Readiness Initiative

Issued by Careers24

Events & Conferencing
Creating a culture of safety

Issued by Magnetic Storm

Exhibitions
New trade networking opportunities at Decorex Joburg 2015

Issued by Thebe Reed Exhibitions

Johannesburg Boat Show heralds the arrival of spring

Issued by Bike, Boat and Outdoor Show

Magazines
Caxton Magazines continues to innovate with Bona Man

Issued by Caxton Magazines

Mandela Day
#24things4madiba encourages reading, writing
As part of Mandela Month, #24things4madiba recently held a 'Read-a-Fun' event in Cape Town and Gauteng where students from Media24's flagship initiative - WeCan24 - had the opportunity to tap into their journalistic skills... read more>>
Red & Yellow's creative hustle helps NGOs sharpen their marketing skills

Issued by Red & Yellow

Popcorn and movies bring joy on Mandela 'Day Week'

Issued by HDI Youth Marketeers

Media
The emperor in clothes

Danette Breitenbach

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances... read more>>
Mobile
Vicinity Media launches mobile banners containing Dynamic Distance Window

Issued by Vicinity Media

New shopping cash back app for South Africa

Issued by Bluegrass Digital

Online Media
Sawubona magazine launches blog

Ndalo Media, Issued by Ndalo Media

PR & Communications
IPRA 2015 World Congress: A collection of world-class leaders

Issued by IPRA

IPRA selects Johannesburg's best hotels for World Congress 2015

Issued by IPRA

IPRA is coming - Discover the authentic soul of South Africa

Issued by IPRA

A winning formula for Ogilvy & Mather at the 20th annual APEX Awards

Issued by Ogilvy & Mather

Production
It's child's play for performance director Catharine Cooke

Issued by Propeller Films

Publishing
Marketing Science book series launches four titles
Bringing a business perspective to technical topics, a series of four titles covering four analytical areas of marketing practice has been released by the Marketing Science Series. read more>>
Radio
Jacaranda FM introduces new line-up

Issued by Jacaranda 94.2 FM

Bridget Masinga joins Jacaranda FM weekday line-up

Issued by Jacaranda 94.2 FM

Recruitment
For marketers or anybody thinking about a new role and challenges

Bryan Ndlovu

As I journey through life, I have engaged with young marketers looking for new career challenges... read more>>
Research
The truth hurts when you ask the wrong question

Bryan Melmed, Issued by Exponential

Sales
Christmas is coming, time to hone in on leads

Louise Robinson

With the annual shut-down looming and sales and marketing teams scrabbling to meet targets, now is the time to focus on customers who want to buy the goods or services you have to offer... read more>>
Social Media
Harness the social media wave for good

Michael Mabasa

The rise of social media provides ample material for offence and distraction but also a powerful tool for social change... read more>>
Using the unconscious mind to drive change
Social media has radically changed and continues to change the way people relate to each other but without understanding the unconscious mind, campaigns may fall flat. read more>>
[TrendTalk] These brands are the BOSS of Twitter

Louise Marsland

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media... read more>>
Marie Claire steps into a Twitter mess
The Marie Claire campaign, In Her Shoes, has received a major backlash on Twitter due to the inclusion of DJ Euphonik, who was involved in a domestic abuse case several years ago... read more>>
Instawalks give design inspiration to Skip #MyFabulous campaign

Leigh Andrews

Skip washing detergent's no stranger to using social media to raise awareness for a new campaign... read more>>
Quick click to freedom?

Issued by Blue Moon Corporate Communications

TV
TV and Twitter, increasing viewing experience
A study by Nielsen revealed that 85% of South African Twitter users access their accounts through their mobile devices and that 64% of these mobile users consume Twitter content while watching TV... read more>>
Ornico
IDC
IDC
Russell Hobbs
Russell Hobbs
Hollard Life
Hollard Life
International
Samsung keeps top spot as smartphone market grows
WASHINGTON, USA: Samsung remained the top global smartphone vendor in the second quarter despite slowing sales, while Apple and Chinese manufacturers boosted market share, a survey showed on Thursday. read more>>
Pearson sells Financial Times to Japan's Nikkei
LONDON, UK: British publisher Pearson on Thursday said it had agreed to sell its salmon-pink flagship business newspaper the Financial Times to Japanese digital media group Nikkei. read more>>
Spikes Asia returns to Singapore in September
Spikes Asia, the Festival of Creativity returning to Singapore from 9-11 September 2015, builds on its mission to provide a space for the next generation to grow and hone essential skills through tailored programmes. read more>>
Deseret Digital 'BootCamp' could revolutionise local media
LIA event features Eardrum founder, Ralph van Dijk
John Mescall named as LIA TV/Cinema/Online Film Jury President
More International
People on the move
  • Giant Leap appoints new group communications manager - more info
  • Velocity appoints two executive producers - more info
  • Lee Curtis appointed general manager of Posterscope SA - more info

More people  Submit a Person
Jobs offered
Media Hosting and PR Coordinator - Cape Town
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced media hosting and PR coordinator. Applications close: 31 July 2015 Read more >>


Brand Research and Trend Spotting Intern - Johannesburg
SpringleapNew York and South African based Springleap is looking for research and trend spotting interns to work from our Johannesburg office, to help with our brand research related projects. Read more >>


Junior Community Manager - Cape Town
SpringleapNew York and South African startup Springleap, seeks junior community manager to help network, engage and recruit creative minds from around the world. Read more >>


Graphic Designer - Durban
Graphic designer? Cool. You'll be a great addition to our rapidly-growing agency that is creating a Stir across a diverse spread of clients locally and internationally. Read more >>


Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>


Graphic Designer - Cape Town
Formula D interactiveFormula D interactive is seeking a excellent graphic designer with strong design and production skills as well as proficiency in interactive design to join and compliment our design team. Read more >>


Interactive Exhibition Designer - Cape Town
Formula D interactiveFormula D seeks an interactive exhibition designer to play a leading role in creating highly innovative, interactive and engaging spaces and exhibits for museums, science centres and corporate visitor centres. Read more >>


Interaction Designer - Cape Town
Formula D interactiveFormula D looks for an interaction designer to complement our design team. The position will drive user research, conceptualise and prototype software like games, mobile apps or other electronic products. Read more >>


Digital Designer - Cape Town
Primedia OnlineJuice Content is looking for a mid-level digital designer to fulfill our creative requirements for our social media and web clients. Read more >>


Copywriter - Cape Town
Primedia OnlineJuice Content is seeking a dynamic copywriter to assist us with creating social media and campaign content for some of our exciting clients. Read more >>


Head of Social Media - Johannesburg
Fast growing G&G Digital is looking for a head of social media to lead our social team in developing innovative highly effective campaigns for our clients prestigious brands Read more >>


Social Community Manager - Cape Town
Primedia OnlineJuice Content is seeking an enthusiastic and dedicated after-hours social media community manager to work with one of its biggest clients. Read more >>


Junior Market Research Executive - Cape Town
Insight SurveyWe are looking for an enthusiastic junior research executive to join our small, growing market research team. If you are passionate about market research, please send us your CV. Read more >>


Sales Executive - Johannesburg
EverlyticEverlytic is looking for a young, dynamic go-getter in their sales department to grow and build relationships with new customers. Read more >>


Publisher Manager - Cape Town
Mark 1Mark 1 is looking for a new publisher manager, could that be you? Read more >>


Social Media Campaign Manager - Cape Town
Mark 1Mark 1 is looking for a social media campaign manager to work closely with account directors and strategists to understand, recommend and execute the best media strategies for their clients. Read more >>


Internal Marketing/Sales Executive - Johannesburg
Lumoss Mouldings is a market leader in the manufacture of promotional products. Lumoss are looking for a passionate internal marketing/sales person and wants to reap the reward of hard work. Read more >>


Account Executive - Johannesburg
Brand inc Creative Group is looking for a strong, hardworking and confident account executive to join Johannesburg client service team running top accounts. Read more >>

Assistant Brand Manager - Cape Town
A leading brand in pet nutrition is looking for an ambitious and competent assistant brand manager to plan, manage and implement campaigns for their wellness brands. Read more >>

Online Publishing Assistant - Cape Town
Position available at respected online publisher primarily in customer support, but also requiring excellent proofreading and subediting skills. Read more >>

Face to Face Fundraising - Cape Town
Represent Fundraising That Works (FTW) by conveying key messages and campaigns to potential supporters with the aim of securing high volumes of new committed givers with low attrition rates through F2F fundraising. Read more >>

Jnr Graphic Designer - Johannesburg
Design magazine adverts and all features as well as all company related requirements for operation purposes. Must have your own reliable vehicle and valid drivers license. Must email CV and portfolio. Read more >>

National Sales Manager - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced national sales manager. Applications close: 7 August 2015. Read more >>

Admin and Production - Bloemfontein
Silverrocket Creative, a vibrant design studio wants an organised, presentable person to join us as a PA/production person. Previous agency and production experience will be beneficial but not essential. Read more >>

Programme Coordinator - Cape Town
if i could...is looking for an experienced internship coordinator. Read more >>

Paid Search/PPC Specialist - Johannesburg
Your primary focus will be to execute successful, performance driven paid search marketing strategies across various client industries, while providing specialist consulting and mentorship support to companies and agencies, Read more >>



New events to diarise
Essentials of newspaper management
Sol Plaatje Institute - 17 Aug 2015 to 21 Aug 2015, Grahamstown

Stakeholder engagement management
PRISA - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Storytelling to make an impact
Media Mentors - 18 Aug 2015 to 19 Aug 2015, Johannesburg

Strategic brand leadership
Vega School of Brand Leadership - 18 Aug 2015 to 1 Dec 2015, Johannesburg | 18 Aug 2015 to 1 Dec 2015, Durban | 18 Aug 2015 to 1 Dec 2015, Cape Town | 18 Aug 2015 to 1 Dec 2015, Pretoria

The Best of Global Digital Marketing Breakfast
PRISA - 19 Aug 2015, Johannesburg

The Best of Global Digital Marketing Workshop
Marketing Mix Conferences - 19 Aug 2015, Johannesburg

Communication strategies - stakeholder engagement
The Conference Hub - 20 Aug 2015 to 21 Aug 2015, Johannesburg

Reputation management
PRISA - 20 Aug 2015, Johannesburg

Women's Month Summit - Inspire, Educate, Connect
Bloom Training & Projects (Pty) Ltd - 20 Aug 2015, Johannesburg

Successful business writing skills
PRISA - 24 Aug 2015 to 26 Aug 2015, Johannesburg

Upcoming events
Power Series - Selling at your Higher Price - 28 Jul 2015, Cape Town | 29 Jul 2015, Johannesburg | 30 Jul 2015, Durban
Learn how to sell at your higher price, a seminar by Richard Mulvey. Join others in this previously sold-out session to learn why selling a higher price is easy. Read more >>

Diploma in Digital Marketing - 3 Aug 2015 to 7 Aug 2015, Johannesburg
Diploma in Digital MarketingThe world's top digital marketing course. 3-7 August - Sandton. Level 5 European accredited Diploma. 011 0572317/info@brandschool.co.za. Read more >>

Creative writing for marketing, media and PR
Forefront Training - 28 Jul 2015 to 29 Jul 2015, Johannesburg

Introduction to web design
Vega School of Brand Leadership - 28 Jul 2015 to 10 Nov 2015, Johannesburg | 28 Jul 2015 to 10 Nov 2015, Durban | 28 Jul 2015 to 10 Nov 2015, Cape Town | 28 Jul 2015 to 10 Nov 2015, Pretoria

IABC Africa 22nd Annual Conference
IABC Africa Region - 29 Jul 2015 to 31 Jul 2015, Johannesburg

JDI4 workshop
Just Design It - 29 Jul 2015, Bloemfontein

Just Design It 4th
Just Design It - 30 Jul 2015 to 31 Jul 2015, Bloemfontein

Quotes
Zig Ziglar
"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through."
Jim Rohn
"Discipline is the bridge between goals and accomplishment."
Stephen King
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work."
David Brinkley
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."
Vince Lombardi
"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."

More quotes  Submit a Quote
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Your caring, expert and professional matchmakers and dating agency is standing by!! Use our professional personal introductions to meet new friends.

UnionPay International
UnionPay International provides high quality, cost effective and secure cross-border payment services to the world's largest cardholder base and ensures convenient local services to a growing number of global UnionPay cardholders and merchants.

Meltwater
Stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception.

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M&C Saatchi Abel
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Episode 141: IMC speakers Mel Attree and Enzo Scarcella, plus we chat to Ben Wagner from Native.

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