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Marketing & Media South Africa

The hidden messages in brand logos

For many, if not most of us, a brand logo is... well... a brand logo, but Leigh Andrews writes here on how some logos use hidden messages to give brand logos some 'oomph'. See if you can spot the hidden messages before checking out the explanations in the infographic.

Facebook is a global phenomenon and Ian Henderson explains how the social media platform used the "local is lekker" principle to hit 500 million users in two years.

Pendorings... The Good, The Bad, and The Ugly... This year's Pendoring Advertising Awards ended up being a triumph (The Good) for some and a wake-up call (The Bad and The Ugly) for others, with a total of five categories, according to judges, receiving no entries deemed to be worthy of an award. The wise will accept the message in the results and up their game for next year's event. Good luck to you all, and congratulations to this year's winners.

PS. Don't forget to enter our #myofficeinafrica competition on Instagram.

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Weekly top stories


Pendoring withholds Prestige Award
[Danette Breitenbach] This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, adding extra competition to the 2015 awards... read more>>

New Generation Awards 2014 winners announced

Now in its second year, the New Generation Social & Digital Media Awards took place on 21 October at the Sandton Convention Centre...

Read more >>



Three candidates on shortlist to take over top job at SABC

Bekezela Phakathi

Three candidates have been shortlisted to fill the vacancy for CEO of the SABC. The appointment of a permanent CEO will be crucial for the stabilisation of the public broadcaster...

Read more >>



NEWSWATCH: Too bold or not bald enough?

In its latest issue, YOU roped in local celebrities to join its cancer awareness campaign. The celebs' pictures were edited so that they appeared bald. The campaign is reported to have sparked mixed reactions from the public...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 110: Consumer Marketing Insights 2015 eBook and more
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Michael Carney, Alex Harrington-Griffin, Dirk Tolken, Kisha van Vuuren and Nader Henein... read more>>
Loeries Creative Week Cape Town
Shift Joe Public tops the 2014 Loerie rankings for brand communications

Issued by Joe Public

Marketing
Getting your brands directly to families just before Christmas has never been easier

Issued by Grow Marketing

Carmen Lerm, Destination Marketing Specialist

Issued by FusionDesign

Advertising
[NewsMaker] Cameron Naidoo; Louis Enslin

Louise Marsland

A new agency called Three D Radio has launched an interesting advertising concept for cinema audiences in partnership with Ster-Kinekor and Cinemark... read more>>
Winners announced for Pendoring Advertising Awards

Issued by Pendoring

With three silvers and one gold out of 10 finalists, Joe Public maintains its status as the Pendoring leader over the past few years. A close second with four silver Pendorings from no less than seven finalists is Ninety9Cents Communications... read more>>
Can advertising satisfy?

Senzo Xulu

FCB South Africa finds another way to 'Keep Flying' SA's flag

Issued by FCB South Africa

The Mouse that Roared gets Benzac AC 5 spot on!

Issued by The Mouse that Roared

Ireland/Davenport launches new content division - VIRUS

Issued by Ireland/Davenport

Branding
Using hidden messages to give brand logos some 'Oomph'

Leigh Andrews

Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information... read more>>
In the beginning there was branding

Mbongeleni Hlomuka

Branding has gone to a whole different level where consumers identify themselves using brands through a phenomenon known as brand association... read more>>
South Africa drops in Nation Brand Index
How to develop destinations as brands

Issued by FusionDesign

Cinema
Double international win for South African movie, Four Corners

Issued by Giant Films

CRM
Striata eContact improves service levels and cuts call centre costs with intelligent email interactions

Issued by Striata SA

CSI
PPC makes every day a Mandela Day

Issued by Kaya FM 95.9

Back to school fundraiser tops R30m for education

Issued by Shanduka Black Umbrellas

Design
[WDC2014] Summary of the WDC Design Policy Conference's second day
[WDC2014] Summary of the WDC Design Policy Conference's first day
Design Policy Conference: Policy matters at local and national level

Issued by SABS Design Institute

Digital
How Facebook hit 500 million users in two years with localisation

Ian Henderson

It's no secret that Facebook is a global phenomenon with 1.3 billion active users accounting for almost half of the world's entire internet population of 2.9 billion people... read more>>
What will SEO look like in the year 2025?

Boris Dzhingarov

People declare every single month that they've figured out the Google ranking algorithm, but we easily end up missing the obvious thing: things evolve, but basics remain the same... read more>>
Online businesses need to heed POPI

Anton Vukic

Mindshare SA wins Gold and Silvers at the New Generation Awards 2014

Issued by Mindshare South Africa

DigitLab and IHS win at New Generation Awards

Issued by DigitLab

Luke Townsin on Twitter And The Mobile Stream: Heavy Chef video release

Issued by World Wide Creative

How does digital signage actually work?

Issued by Moving Tactics

Gloo wins more recognition for media and innovation

Issued by Gloo

Direct Marketing
The 2014 Assegai Awards enjoys exceptional sponsorship support

Issued by Assegai Awards

Events & Conferencing
Voting open for Forbes Africa Person of the Year
The Forbes Africa 2014 nominees for the Person of the Year Award have been announced. Public voting is now open. read more>>
SAFREA event promises Twitter expertise, professional photos
Set to service the Western Cape

Issued by Gearhouse SA

Exhibitions
PMR.Africa Diamond Arrow for The Wedding Expo

Issued by The Wedding Group

Media
Ebola stories divide people into 'others' and US

Anton Harber

There was some thoughtful and well-crafted reporting of the outbreak in West Africa and its encroachment into the US, which was mindful of the risks of careless journalism... read more>>
CoreXalance pays tribute to Pat Green

Issued by CoreXalance

Mobile
Embracing m-commerce

Robyn Hazekamp

There's a word on the lips of everyone in the know these days, and that word is "m-commerce"... read more>>
Partygoers set to get even trendier with Trender app

Leigh Andrews

Ever wished for a location-based photo app where you can see where your friends are in real-time? Trender is here to make your wishes come true... read more>>
ttrumpeting the good news about business chat on mobile apps

Leigh Andrews

Mobile payslips and statements offer a quick green win

Issued by Cellfind

Vicinity Media technology revolutionises research methods

Issued by Vicinity Media

BPS focus on core strength, leading the way in local search optimisation

Issued by Business Positioning Systems

Online Media
BeautySouthAfrica launches community for women to test beauty products

Issued by The Publishing Partnership

SME South Africa at Global Entrepreneurship Week

Issued by SME South Africa

OOH
OOH plays major role in driving consumer response
A new global research study shows that Out of Home advertising plays a major role in driving consumer response and action, contrary to some views in the direct marketing industry... read more>>
Transit Track confirms TRANSIT.TV's brand appeal

Issued by Provantage Media Group

PR & Communications
[21 Icons - Season 2] Lucas Radebe
21 ICONS South Africa has featured its thirteenth icon of its second season: Lucas Radebe, the soccer legend who is hailed as one of the greatest international soccer players of our nation... read more>>
20 powerful secrets of persuasion

James Hurford

Your ability to persuade and influence people - to get them to understand, accept and act upon your ideas - is crucial to your success... read more>>
In a press release, a picture adds a thousand words

Nicolas Pompigne-Mognard

TheGrind PR announces new business signed

Issued by TheGrind PR

Production
Riverstone Films 'captures' Liberty brand ad on a grand scale

Issued by Riverstone Films

Egg Films launches Arcade - come play

Issued by Arcade Content

Promotions
Pre-holiday in-store promotion specials

Issued by Expanding Branding

Radio
School of Broadcasting - A first for the Eastern Cape

Issued by Algoa FM

Research
Are we ready to take responsibility for SAARF's AMPS data accuracy?

Leigh Andrews

Touted as the start on the long road to recovery SAARF needed 40 years on, Cape Town was the final leg of the SAARF AMPS June 2014a roadshow... read more>>
With black people, the more things change, the more they stay the same

Issued by Foshizi

Strategic new website for BMi Research

Issued by BMi Research

Retail
Creating shopper chemistry for brands

Danette Breitenbach

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator... read more>>
SmartCaptcha puts point-of-sale ROI tracking in the picture

Leigh Andrews

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time. read more>>
Sales
Tips to managing and motivating your sales team

Neville De Lucia

Successful businesses are built by successful people. Poor management of any sales team will in effect see the result of poor profitability. As the saying goes, attitude reflects leadership... read more>>
Social Media
The South African government is on Ello

Sulaiman Philip

Ello is the coolest party on the internet. Hailed by fans as the anti-Facebook, the creators describe it as a "simple, beautiful, and ad-free social network created by a small group of artists and designers"... read more>>
Gorilla takes four awards at New Generation

Issued by Gorilla

Gorilla chosen as one of R3's World Social 40

Issued by Gorilla

Sponsorship
Platinum sponsor for GSMA Mobile 360 Series - Africa
GSMA Mobile 360 Series - Africa, taking place at the V&A Waterfront in Cape Town from 5-7 November 2014, has MTN Group as a platinum sponsor... read more>>
International
Nokia name dropped from Lumia smartphones
WASHINGTON, USA: Microsoft said it is dropping the Nokia name from its Lumia smartphones following the purchase of the company earlier this year. read more>>
Big data used as tool to track Ebola
WASHINGTON, USA: Nine days before Ebola was declared an epidemic, a group of researchers and computer scientists in Boston spotted the haemorrhagic fever starting to spread in Guinea. read more>>
Eustace breaks sound barrier in jump from space
WASHINGTON, USA: A Google executive, Alan Eustace, set a new record by jumping successfully from near the top of the stratosphere, 41,000m above the Earth and, in the process, broke the sound barrier as he fell. read more>>
Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
Deadline looms for Creative Media Awards
Microsoft's earning are pie in the cloud
Hackers targeting mobile phones for banking information
Facebook ordered to reveal revenge porn IP addresses
More International
Government
SA citizens indicted in US rhino poaching case
The Department of Environmental Affairs says it has noted the indictment of two South Africans in the United States for alleged rhino poaching offences. read more>>
Condolences to Mulaudzi and Meyiwa
Olympic athlete Mbulaeni Mulaudzi, who died after a car accident last week, has been described by President Jacob Zuma as one of South Africa's most talented athletes. read more>>
SA needs to build its research and development capacity
Science and Technology Minister Naledi Pandor says the Ebola outbreak in West Africa has illustrated how there is an urgent need to accelerate focused investment in research in Africa. read more>>
Four ministers attend UK's BRICS conference
Additional screening to prevent spread of Ebola to SA
DTI registers 18 industrialists for future development
Research investment needed for small businesses
More Government news
Motoring
Q50 range boosted by petrol power

Henrie Geyser: motoring editor

Japanese luxury brand Infiniti has adopted a "Premium Challenger" mission to equal or better the same high standards set by the market-dominating fancy cars badged with a blue propeller, four rings or three-pointed star. read more>>
Tough tyke Cross joins Caddy clan

Henrie Geyser: motoring editor

Volkswagen has expanded its popular people mover range with the introduction of its 7-speed DSG transmission in its 103kW Kombi, and it has also increased its lifestyle footprint with the addition of a new Cross Caddy model. read more>>
More Motoring news
People on the move

More people  Submit a Person
Jobs offered
Advertising Sales Executive - Johannesburg
Primedia OnlineThe advertising sales executive will be responsible for the management/servicing of Johannesburg based agency accounts and for bringing in new agency and client business. Read more >>


Advertising Sales Executive - Cape Town
Primedia OnlineThe advertising sales executive will be responsible for the management/servicing of Cape Town based agency accounts and for bringing in new agency and client business. Read more >>


Junior Technology Journalist - Muldersdrift
EE Publishers seeks dynamic, young, newly-qualified journalist with interest and aptitude in science, engineering and technology, for full-time employment in Muldersdrift area, Gauteng. Read more >>

Advertising Sales Consultant - Johannesburg
Required to sell advertising space for an automotive performance and audio magazine and to attend motoring events occasionally during weekends. Read more >>

Graphic Designer and Layout Artist - Johannesburg
Required to design adverts and do entire magazine layouts and update company's social media pages. Candidate must be young, hard working and meet deadlines. Read more >>

Account Director - Johannesburg
Highly competent account director- full service ad agency. Salary R35,000 ctc. Ongoing contract. Automotive and other accounts, min eight years experience. Exciting challenge. Immediate. Read more >>

Editor - Stellenbosch
The Pretty Blog is looking for a new editor. A creative online content creator, who has great personal style and huge love for the local design, lifestyle and wedding industry. Read more >>

Junior Digital Campaign Manager - Cape Town
Mark 1 Media is looking for junior campaign manager to join our awesome AdOps team. That can be you! Read more >>

Online Content Manager - Cape Town
More Than Food (www.morethanfood.co.za) is seeking a dynamic, energetic and passionate online content manager to join our Cape Town based team. Read more >>

Mid-Senior Art Director - Johannesburg
Art Director- Very conceptual "hands on" for well established strategically driven full service agency. Mid to senior- min six years full service experience. Salary (to start) R35,000. Read more >>

Digital Account Manager - Johannesburg
This experienced, strategic individual will be responsible for the management and growth of key digital accounts/clients based in Johannesburg. Read more >>

Business Writer/Key Account Manager - Cape Town
Are you looking for a varied role that allows you to combine your excellent business writing and research skills with your interest in b2b marketing and customer relationship management? Read more >>

Lecturer - Drawing and Illustration - Pretoria
Lecturer - drawing and illustration at Open Window Institute. Read more >>

Lecturer - Communication Design - Pretoria
Lecturer - communication design at Open Window Institute. Read more >>

PA/Secretary/Office Administrator - Johannesburg
PA/secretary/office administrator in Parkhurst. Efficient/organised. Required to handle secretarial, administration. Previous work experience, typing and own car essential, incl. Microsoft Office - Word, PowerPoint and Excel. Read more >>



New events to diarise
Power Series Breakfast - Selling face to face - 4 Nov 2014 to 6 Nov 2014 Cape Town,Durban,Randburg
Niche TrainingBring your team or clients to a Power Series Breakfast - this month on Selling Face to Face. Presented by Richard Mulvey, international speaker and sales trainer. Read more >>


Nano-seconds crisis response
The Reputation Go-to Guy - 28 Oct 2014 to 29 Oct 2014 Johannesburg

Freelance breakfast
The Common Room - 30 Oct 2014 Johannesburg

EthicsXchange
Futuregrowth Asset Management - 4 Nov 2014 Joburg

Newcastle youth benefit from Samsung Smart School
Open Futures Foundation - 12 Nov 2014 Newcastle

Social media - using Twitter, Google and Pinterest
Pietermaritzburg Chamber of Business - 13 Nov 2014 Pietermaritzburg

Social media basics
Multidimensions - 19 Nov 2014 Johannesburg, Sandton

Claim Your Space
True Media - 23 Nov 2014 Green Point, Cape Town

Professional digital marketers accreditation
Blue Magnet Digital Academy - 9 Feb 2015 to 13 Feb 2015 Johannesburg

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015 Pretoria

Upcoming events
HR Africa Summit incorporating the HRDE - 27 Oct 2014 to 31 Oct 2014 Bryanston
The premier gathering of HR executives and practitioners - an African experience for a global market. Read more >>


E-commerce marketing workshop - 29 Oct 2014 to 31 Oct 2014 Johannesburg
Blue Magnet Digital SolutionsAndy Higgins and Gillian Meier will unpack the technology and practical strategies on running and managing an e-commerce platform. Limited seats available book now. Read more >>


Photo and Film Expo - 30 Oct 2014 to 2 Nov 2014 Johannesburg
The Photo and Film Expo is the largest photographic expo on the continent. Read more >>


Internal Communications Seminar - 30 Oct 2014 Johannesburg
This one-day seminar will give you solutions to your greatest internal communications challenges as well as the skills to improve your internal communication strategy. Read more >>


Proofing and sub-editing basics
Institute for the Advancement of Journalism - 27 Oct 2014 to 28 Oct 2014 Johannesburg

ED Conference 2014
Creative Space Media - 27 Oct 2014 to 28 Oct 2014 Midrand

11th Annual HR Africa Summit
Institute of International Research - 27 Oct 2014 to 31 Oct 2014 Johannesburg

Quotes
Carlos Roche
"Imagination is pure potentiality for creation. We shouldn't submit it to the hourly wages we subject our time at work."
Robert Levering
"A great place to work is one in which you trust the people you work for, have pride in what you do, and enjoy the people you work with."
Amelia E. Barr
"Mediocrity is always in a rush; but whatever is worth doing at all is worth doing with consideration. For genius is nothing more nor less than doing well what anyone can do badly."
Anne Brontë
"There's nothing like active employment, I suppose, to console the afflicted."
Phil Wohl
"Real hard work and satisfaction will bring a detachment from time and worries. Do what you love and life will flow downstream."

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