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Chicken Licken bravely debones a rare phobia with their latest campaign
Joe Public 3 days



The celebrities involved in the campaign include Lee-Ann Liebenberg, Shashi Naidoo, Poppy Ntshongwana, Zakeeya Patel, Elma Postma and LeAnne Dlamini.
"It's a big ask, we know," YOU Editor Linda Pietersen says. "For many celebrities, their hair is an integral part of their public image. So we love that so many have been brave enough to have our picture retouchers 'shave' off their hair."
"It was done by a previous magazine and we had such a positive response," Cansa's marketing and communication head Lucy Balona said. "So we were surprised (by the negative reaction)."
The response on Facebook also appears to have been quite negative thus far, with many people feeling offended by the campaign. What are your thoughts?