"Utilising social media in marketing is no longer an optional strategy. Companies are increasingly moving away from traditional outbound marketing methods as they realise the potential of social media marketing and other inbound tactics," states the whitepaper. "Social media is clearly the ideal platform for hypertargeting, due to the abundance of personal information voluntarily provided by the users."
The in-depth document looks at the definition of hypertargeting, its evolution in the marketing world, and current and future methodologies that will allow marketers to reach target audiences in a personalised manner - with highly effective results.
