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Marketing & Media South Africa

How important is SEM?

Content, online presence and SEO are all vitally important for your business. In this month's DigiChat with Andrea: Search engine marketing, we find out from SEO specialists which search engine marketing initiative is best, organic or paid?

Nowadays, customers are skeptical of traditional marketing tactics, they only see a gimmick. Mike Saunders reveals how to combat this and maintain authentic loyalty through brand utility.

Lastly, 'The Dissident Poet', James Matthews was featured in the latest 21 Icons - Season 2 project. Directed by photographer and filmmaker Adrian Stern, the show features some of South Africa's most iconic people and their stories in a series of short films.

PS: Don't forget to enter our #myofficeinafrica competition on Instagram.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


DigiChat with Andrea: Search engine marketing
[Andrea Mitchell] Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic... read more>>

Five tips on how designers can deal with criticism

Alun Davies

How do you avoid the anguish that comes with a client not liking the design you worked on all weekend, through the night, blew off your mates for, and made your partner mad at you after another cancelled date...?

Read more >>



20 tips to being a better speaker

James Hurford

No matter who you are or what you do, speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people...

Read more >>



Five digital myths around performance media

Matthew Arnold

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

Read more >>





Biz Takeouts
BizTakeouts TV at the 2014 Loeries Expo & DSTV Seminar of Creativity
The highly anticipated DSTV Seminar of Creativity, took place at Cape Town's City Hall. Bizcommunity's BizTakeouts TV crew was on hand to catch up with some of the events speakers...(video) read more>>
Loeries Creative Week Cape Town
Celebrating winners of Loeries Adams & Adams Young Creatives Award
The 2014 winners of the Loeries Adams & Adams Young Creatives Award, Freda Raubenheimer, art director at Joe Public, and Matthew Pullen, creative director at Ogilvy Cape Town... read more>>
Promise wins Gold at the Loeries

Issued by Promise Brand Specialists

Silver Loerie comes to roost at Boomtown

Issued by Boomtown

More than gold at the end of Coca-Cola's rainbow

Issued by FCB South Africa

Joe Public celebrates the growth of its clients, people and country at the Loeries

Issued by Joe Public

Marketing
Judging begins for 2014 Assegai Awards
Meet the guys in front of (and behind) the IMC Conference

Issued by Integrated Marketing Communication Conference

DX Smooth reaches its audience via a Z-CARD

Issued by PocketMedia

Advertising
All the 2014 Clio Awards South African winners
The Clio awards winners have been announced and South African agencies walked away with three Gold, six Silver and eleven Bronze... read more>>
New Old Mutual ad directed by Slim of Egg Films

Issued by Egg Films

JWT Cairo ranked third among creative agencies in the world by WARC 100 Companies Report

Issued by JWT

Shifting the brand design category at the Loeries

Issued by Joe Public

Branding
Authentic loyalty through brand utility

Mike Saunders

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick... read more>>
Does your BrandTeam play like Brazil...or Germany? (Part 3)

Colin Morris

The Brand Film Co. creates a powerful set of films for the Imperial Group

Issued by Brand Alive

CRM
Trust - the new commodity in business

Danette Breitenbach

The Edelman 2014 Trust Barometer research shows that only 17.5% of people around the globe trust their business and government leaders to tell the truth and solve social problems... read more>>
Design
Solutions from The Better Living Challenge on show from October
The Better Living Challenge was a design competition calling for green and affordable products, systems and services to improve the homes of people living in low-income communities... read more>>
Digital
Don't be in a hurry to dump Google Analytics

Michael Walker

As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a web analytics solution that is richer in functionality than the free Google Analytics toolset... read more>>
Are machines seizing control of language?

Ian Henderson

Developers need to gear up for a multi-device world

Richard Firth

Dave Duarte sheds light on dark social media at Heavy Chef: view the presentation

Issued by World Wide Creative

Commercial property made easy!

Issued by iShack Digital Consultancy

NATIVE VML soars at the Loeries

Issued by NATIVE VML

Education & Training
Digify bootcamp ready for more applicants
Youth agency Livity Africa is calling on digital agencies, brands and companies to come out and support the second instalment of the new Google and IAB SA-backed digital bootcamp, Digify... read more>>
Spending the day with Nic Groom, WP rugby player and GetSmarter learner

Issued by GetSmarter

New dates for Pam Douglas and the Masterclass Series

Issued by Hummingbird Group

Events & Conferencing
Innovative decor for your event

Issued by 3D Deco

Exhibitions
Photo & Film Expo: The largest photographic event in Africa kicks off end-October at the dome, JHB

Issued by PHOTO & FILM EXPO

Electra Mining Africa 2014 and Africa Aerospace and Defence 2014

Issued by SSQ Exhibitions

Pretoria HOMEMAKERS Expo a roaring success

Issued by HOMEMAKERS

Magazines
New South African braai magazine - Tjop&dop
Entrepreneur with a spiritual difference, Zanele Mbokazi!

Issued by Ndalo Media

Media
Fear of our dark depths keeps Farlam in shadows

Anton Harber

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention... read more>>
Getting the most out of programmatic media buying

Craig Utermark

Programmatic media marketing is one of the most effective and exciting means for clients to get the most value for their marketing buck - provided their agencies take a client-centred approach... read more>>
The ABF is all set for this year's Pub Quiz

Issued by Advertising Benevolent Fund

Mobile
Don't forget about SMS

Charles Stretch

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic... read more>>
Here's why nobody is downloading your app and how to fix this

Andrew Lanning

So you've got your app, you're proud of the design, the app works on every device you've tested it on, and there seems to be no competition in the market your app is playing in. Nothing can go wrong, right? read more>>
Protecting the mobile workforce

Jayson O'Reilly

OOH
TRANSIT.TV expands its static footprint to Denneboom

Issued by Provantage Media Group

PR & Communications
[21 Icons - Season 2] James Matthews
"We need to stop thinking about ourselves in an exclusive way - as a Xhosa, or a coloured, or an Indian - and start thinking about ourselves as South Africans." - James Matthews... read more>>
[ICONS of South Africa - Season 2] Kitty Phetla
Promotions
"A new R650,000 car? No, thanks." Experiential! Part 3

Issued by Mo-Tseleng

Publishing
The one trick that hones your writing in seven ways

Sandra Roberts

Q: What is the fastest way to improve my writing? A: Get another writer to be your critic. It's that simple. read more>>
The view from Half Way - the future and opportunities of BRICS

Issued by COSA Media

Radio
Driving while inTEXTicated?

Issued by OFM Radio

Gagasi FM announces the programmes manager

Issued by Gagasi FM

Research
Research reveals Kenyan, Nigerian views of South Africa

Ray Maota

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa... read more>>
Why perform marketing research?

Issued by W5 Partners

Millward Brown opens in Pakistan

Issued by Millward Brown

New research director to drive top-class research at GSB

Issued by UCT Graduate School of Business

Retail
Scan Retail unveils innovative products for the retail space

Issued by Scan Display

Social Media
Content curation is dead. It's time to get creative.

Desiree Gullan, Issued by Gullan&Gullan

Sponsorship
Openfield announces new appointment on blue chip client

Issued by Openfield

Heavyweight line-up for second BASA Arts in Business Symposium

Issued by Business and Arts South Africa

Don't plan to be viral, plan to be awesome

Andrew Ross, Issued by Havas Sports & Entertainment

Youth Marketing
SAICA prioritises youth with bold 2014 strategy

Issued by HDI Youth Marketeers

International
Ninth Africa in Motion Film Festival programme released
The ninth annual Africa in Motion Film Festival, taking place from 24 October-9 November, has released its 2014 programme today, Monday, 29 September, with tickets to all events now on sale... read more>>
US wants information about citizens from search engines
SAN FRANCISCO, USA: A Yahoo transparency report released last week showed that the United States topped the list of countries demanding information about users in the first half of this year. read more>>
iPhone mess: software glitch and phones bend
WASHINGTON, USA: Apple released and then abruptly pulled back an update for the iOS software used on the iPhone after users complained of bugs, including one that disabled cellular service. read more>>
The best of global digital marketing monthly awards for September
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions worldwide... read more>>
Smartphones change Brazilian election campaign
Google's battle with Murdoch continues
Adobe to shut research arm in Beijing
New warning on computer vulnerability from US
First shortlists come out of Spikes Asia
BlackBerry's new phone targets business users
More than 10m iPhone 6 units sold last weekend
More International
Government
Presidency asks everyone to assist Seriti Commission
The Presidency has advised anyone who has information that can assist the Seriti Commission of Inquiry to forward the information to assist the commission so that it can be interrogated. read more>>
Disciplinary cases to be centralised on database
Government has established a central database of disciplinary cases in the public service in order to speed up the resolution of cases. read more>>
Thomas Moyane is the new SARS Commissioner

Evan Pickworth

President Jacob Zuma's choice of Thomas Moyane as Commissioner of the South African Revenue Services (SARS) fills a gaping hole left after Oupa Magashula resigned in the aftermath of a scandal in July last year. read more>>
State says it's made progress on improving service delivery countrywide
Vandalism, theft caused water crisis in Jo'burg
State asks private companies to donate to an Ebola fund
State will assist families identify remains of Lagos deaths
More Government news
BizLounge
Fringe benefits

Eugene Yiga

Ismail Mahomed, artistic director of the National Arts Festival, chats about the inaugural Cape Town Fringe. read more>>
More BizLounge news
New accounts
  • Col'Cacchio pizzeria appoints TWO.AM agency - more info

More accounts  Submit a New account
People on the move
  • Kiley Scully appointed as traffic manager at DigitLab - more info
  • Hero appoints Brendan Stein to head up Hero Film - more info
  • Fortinet appointed new channel accounts manager for Southern Africa - more info

More people  Submit a Person
Jobs offered
Senior Designer - Johannesburg
NewcastCreative agency seeks all-round designer with genuine creative flair and a passion for creating great design on great brands, to grow quickly into a leading position in our studio. Read more >>


Production Coordinator - Johannesburg
Production coordinator for '1s and 2s', SABC 1's new music reality show broadcast 7.30pm, Fridays. Experience in reality television and live broadcasting is essential. Contract: October - November 2014 Read more >>


Research Data Analyst - Durban
DigitLabDigitLab is looking for an organised, detail-oriented individual who is excited to contribute to the research team through data tracking, analysis, and reporting. Read more >>


Retail Account Manager - Johannesburg
Promise Brand SpecialistsPromise is searching for a highly competent retail account manager. Read more >>

Senior Account Manager - Johannesburg
A senior account manager is required to join the Switch team. Your five years (or more) agency experience and drive for the industry is what you will need to apply. Read more >>

Out of Home Media Planner - Cape Town
Requiring a highly organised person to fill a OOH planner position in Cape Town. This position is for someone with a solid understanding media planning/strategy or marketing management. Read more >>

PA/Event Coordinator - Durban
Umlilo Brands, Durban based event and branding specialists are looking for a PA /event assistant. Have you got what it takes, must have experience as a PA and event coordinator? Read more >>

Junior Designer/Digital Marketing Assistant - Cape Town
Are you a junior designer looking for a new challenge in an exciting and stimulating environment? Let us know! Read more >>

Social Media Manager - Cape Town
Western Cape Government, Department of the Premier currently seeks to appoint a suitably qualified and experienced social media manager (Ref. DOTP 120/2014). Applications close: 3 October 2014 Read more >>

Senior Sales Executive - Johannesburg
defenceWeb is looking for a sales executive to build business by identifying and selling prospects. defenceWeb is the preferred provider of news, insight and facts to the defence community. Read more >>

Social Media Assistant Manager - Cape Town
Western Cape Government, Department of the Premier currently seeks to appoint a suitably qualified and experienced social media assistant manager (Ref. DOTP 121/2014). Applications close: 3 October 2014 Read more >>

Digital Campaign Manager - Cape Town
Mark 1 Media is looking for another campaign manager to join our awesome AdOps team. That can be you! Read more >>

CD - Art Ad Agency - CellularA/C - Johannesburg
Creative director - Art ."Live Wire" cellular account (eight years exp. two on Cellular) Top conceptual skills - strategic thinker. Excellent manager - TV, radio, print, BTL. R55,000 ctc. Read more >>

Jnr Bookkeeper/Accountant - Johannesburg
Looking for a accounting position in which you can develop a career? JF Group of companies is looking for a young/dynamic lady to join the team! Read more >>

2D After Effects Animators - Johannesburg
Pollen is looking for a team of 2D animators for a motion graphics based production. The job will require experience in animation and basic character work in Adobe After Effects. Read more >>

Senior Packaging Designer/Studio Head - Johannesburg
Extremely talented senior packaging designer needed to join Just Design Johannesburg's team! If you absolutely adore packaging design and are looking for an exciting new opportunity, this is it! Read more >>

Junior Web Developer - Johannesburg
Are you interested in the world of Google and digital marketing? Do you have web development and design experience? WSI is looking for an ambitious junior website developer. Read more >>

Senior Front-End Developer - Cape Town
We are looking for committed trail blazers to accelerate our digital journey and enjoy the ride! Read more >>



New events to diarise
Photo and Film Expo - 30 Oct 2014 to 2 Nov 2014 Johannesburg
The Photo and Film Expo is the largest photographic expo on the continent. Read more >>


UX South Africa
UX South Africa - 3 Oct 2014 to 4 Oct 2014 Cape Town

AdForum - Loeries Flying in
Future Publishing - 3 Oct 2014 Randburg

Online content strategies workshop
Blue Magnet Digital Academy - 6 Oct 2014 to 7 Oct 2014 Johannesburg

FutureTech 2014
Popular Mechanics - 10 Oct 2014 Cape Town

DMX Digital Marketing Conference
CADEK Media - 10 Oct 2014 Cape Town

Thinksales Leadership Convention 2014
Thinksales Corporation - 22 Oct 2014 to 23 Oct 2014 Joahnnesburg

Strategic marketing for thinkers
Vega School of Brand Leadership - 23 Oct 2014 to 24 Oct 2014 Johannesburg

AFPRO Connect Expo
AFPRO Connect - 14 Nov 2014 to 15 Nov 2014 Johannesburg

Social media marketing for business
Blue Magnet Digital Academy - 20 Nov 2014 Johannesburg

Upcoming events
Nedbank Digital Edge Live - 30 Sep 2014 Johannesburg
Look at how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers. Read more >>


Communication Strategy for the Public Sector
Provox Centre for Public Relations and Communicati - 29 Sep 2014 to 5 Nov 2014 Rustenburg,Durban,Middelburg,Cape Town,Limpopo,Randburg

The social media boot camp
Britefire - 29 Sep 2014 Cape Town

Certified process professional - Masters
IQ Business - 29 Sep 2014 to 3 Oct 2014 Johannesburg

PPS Financial Services Journalist Training Seminar
Epic Communications - 29 Sep 2014 Johannesburg

Customer Experience Management
University of Pretoria & Consulta - 30 Sep 2014 to 3 Oct 2014 Pretoria

'Branding and marketing you' workshop
Branding & Marketing YOU - 30 Sep 2014 Johannesburg

Quotes
Carlos Ruiz Zafón
"I've always said that idleness dulls the spirit. We have to keep the brain busy, or at least the hands if we don't have a brain."
Ralph Waldo Emerson
"The Artist always has the masters in his eyes."
Leonardo da Vinci
"Make your work to be in keeping with your purpose."
Theodore Roosevelt
"Keep your eyes on the stars, and your feet on the ground."

More quotes  Submit a Quote
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@MarketingUK
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Google ethics tour: should readers be told a link has been removed? http://t.co/kowm7FCXCV - Mon Sep 29
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#Design is the human capacity to shape & make our environments in ways that satisfy our needs & give meaning to our lives - John Heskett. - Mon Sep 29
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