Matthew Arnold

Chief Connections Officer at VMLY&R
Location:South Africa


Matthew is the Chief Connections Officer at VMLY&R South Africa. He ensures clients' properties, brands and experiences connect with audiences delivering measurable success.
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What can marketers learn about data from Covid-19?

With the whole world currently obsessed with Covid-19, here are 5 lessons to be learnt right now by marketers...

By Matthew Arnold 18 Mar 2020

Three areas of User Experience Design you need to get right

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

By Matthew Arnold 21 Nov 2014

Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014

Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014

The digital halo effect

Why a good digital media strategist needs to know about more than just media.

By Matthew Arnold 24 Jun 2014

Naming your baby for online success

Whether you or your partner are currently pregnant, planning to start a family soon or even if the thought of having a child is still comfortably off in the distance, there is one thing that you, along with all other potential parents, will give a lot of thought to; your baby's name.

By Matthew Arnold 20 May 2014

Closing the divide between social and media

Social community management and paid media campaign management are often treated as two separate entities.

By Matthew Arnold 22 Apr 2014

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