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Matthew is the Chief Connections Officer at VMLY&R South Africa. Matthew is a digital strategist at heart. Leading by example he inspires his team with his logical mindset and passion for marketing. His award-winning team collaborates with VMLY&R strategy, creative and technology to unlock and enable the most powerful ideas. Together, they maximise the value of every touch point across the connected consumer experience, using Paid Media, Social Media and Data. The Connections team ensures clients' properties, brands and experiences connect with audiences delivering measurable success.