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Marketing & Media South Africa

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Top company and news stories 3 April 2018

  • South Africa ranked at #23 in the 2018 Gunn Media 100 report
  • I list some of the #AprilFoolsDay 2018 pranks from social media
  • I chat to Jana Leonard about the PR Hustle
  • #FortReview: "Time to hear the black voices in advertising"
  • Lunice Johnston - Tiger Brands failed to manage listeriosis crisis
  • Victor Moreriane shares a lesson from the Panama Papers mega leak
  • Shae Leigh of Red & Yellow busts 10 content video myths
  • Cari Coetzee reports on the QSL Members Club
  • Lauren Hartzenberg - "It's not an apocalypse, it's a retail revolution"
  • I went #BehindtheSelfie with Musa Kalenga at House of Brave (HOB)
  • Andy Walker of Memeburn explains how to 'live link' Instagram profiles
  • Ilse van den Berg has tips to prevent a Facebook data scandal
  • Jessica Tennant uncaps Sol Beer's 'My sunshine in a bottle' campaign
  • Tennant interviews Philasande Sokhela on partnering with Artifact SA
  • Sibusiso Ndhlovu - Activate your brand within the African market

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    Era of mega leaks: A lesson from Panama Papers
    Era of mega leaks: A lesson from Panama Papers

    Victor Moreriane

    The time is now ripe for organisations to employ forward-looking risk mitigation and reputation management strategies. The story of the Panama Papers has changed the world...read
    10 content video myths busted for your business
    10 content video myths busted for your business

    Shae Leigh

    If a picture is worth 1,000 words, then a powerful content video is worth 1,000 pictures. The challenge comes when you have to sit down and choose those 1,000 pictures and create something from them that resonates with people...read
    Screengrab from Makongoza's Fort Review video.
    #FortReview: "It's time to hear the black voices in advertising" - Neo Makongoza

    Leigh Andrews

    It's a touchy subject for some, but completely necessary to explore: Here's how Fort Review is amplifying the need to truly hear the black voices in advertising and stop being creative Jekyll and Hydes...read
    Advertising
    #NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

    Jessica Tennant

    Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%... read
    #OrchidsandOnions: When cute becomes cloying and how to win (and lose) at the car insurance business

    Brendan Seery

    Sometimes cute does work in advertising. And sometimes, as a critic of advertising, if you pan something which is cute - or, even more dangerous, includes an animal - you incur the wrath of diverse constituencies, whose hate mail wishes you all manner of unpleasantness... read
    #Newsmaker: Philasande Sokhela partners with Artifact SA

    Jessica Tennant

    Artifact SA recently partnered with Philasande Sokhela, taking the ad agency to level 4 BBBEE (under the new MAC codes) with several divisions offering specialities where needed, including digital (level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned)... read
    SA adman feared abducted in Rwanda
    Criticism of Rwandan President Paul Kagame is believed to be the reason behind the disappearance of South African advertising professional, Leon Orsmond... read
    Be somewhere

    Damon Stapleton

    I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending... read
    2018 AME Awards: Winners announced!
    New York Festivals AME Awards announced the 2018 award-winners... read
    Dentsu Aegis Network Mozambique opens doors to revolutionise the market

    Issued By Dentsu Aegis Network

    South African consumers vote Vodacom and KFC into top 10 best-liked ads

    Issued By Ogilvy & Mather

    Chicken Licken Hotwings 2.0

    Issued By Joe Public United

    Branding
    Activating your brand within the African market

    Sibusiso Ndhlovu

    The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed... read
    Garmin South Africa announces new managing director

    Issued By Garmin

    An open letter to FMCG brand managers

    Lebogang Mokubela

    Issued By Lemok Group

    The Yellow Pages moves into a new era

    Issued By Trudon

    CRM, CX, UX
    Awareness of consumer rights should be increased and enforced
    When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not... read
    CSI
    Be the next change-maker with the Nation Builder Social Innovation Challenge

    Issued By Nation Builder

    Pedal power and sport helping to change lives

    Issued By BMi Research

    Top minds to meet at Africa Shared Value Summit this May

    Issued By Shift Social Development

    Design
    #CreativeMornings: "Creative success from courage" - Danielle Clough

    Leigh Andrews

    In your own creative career, you often find yourself stuck in a comfort zone. At the latest Creative Mornings Cape Town talk, 'fibre artist' Danielle Clough shared that you don't have to be good at just one thing, as well as why it's important to step away from the safety net and have the courage to try new things... read
    Digital
    How the internet is reshaping World Heritage and our experience of it

    Cristina Garduño Freeman

    Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site... read
    AFP to unveil new live coverage service
    Direct Marketing
    Key trends in email marketing 2018: What you didn't know about this tried and tested channel

    Grant Fleming

    While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns... read
    Entrepreneurship
    The private members club set to transform Africa

    Cari Coetzee

    The QSL Members Club will be an incubator for Africa's leading lights, an organic platform for ideas to be birthed, connections to be forged and for plans to be set in motion... read
    Events & Conferencing
    10 reasons to be at Ciclope Africa
    Ticket bookings are now open for Ciclope Africa, the regional leg of Ciclope, the leading international festival that recognises and rewards exceptional craft in moving image... read

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    Marketing
    'Down down' and 'cheap cheap' are gone gone: why supermarkets are moving away from price

    Gary Mortimer and Louise Grimmer

    On 26 January 2011, Coles fired the first shot in what would soon be dubbed the "supermarket price wars" by reducing the price of its own-brand milk to A$1 per litre... read
    Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROI

    Claudelle Naidoo

    Issued By MediaCom

    Do you have what it takes to be a growth hacker?

    Natasha Heiberg

    Issued By Madex

    Media
    Tiso focus on media growth, cutting debt

    Nick Hedley

    Tiso Blackstar Group, the owner of Business Day, is focused on offloading noncore assets so that it can reduce debt and invest in its media business, says CEO Andrew Bonamour... read
    Meltwater acquires privacy-by-design social data platform DataSift to strengthen its AI-driven analytics offering

    Issued By Meltwater

    Mobile
    MMA SA shares key insights into the impact of mobile on business
    Senior mobile experts offer key insights into the impact of mobile on business at MMA SA's 1st breakfast event of the year... read
    Online Media
    Indian Spice recognised by SA Blog Awards

    Issued By Acme Digital

    OOH
    Tractor Outdoor installs first-ever real-time drought analytics on their Cape Town digital network

    Issued By Tractor Outdoor

    PR & Communications
    What they don't teach you at university: The PR Hustle

    Leigh Andrews

    There's no denying those who work in the public relations and media industry work hard. But in 2018, it's all about working smarter, not harder. So if there's a way to streamline and simplify the process of both generating content and ensuring media coverage, both sides benefit. That's where Jana Leonard's PR Hustle fills a gap... read
    Tiger Brands's failed attempt to manage the listeriosis crisis is costing them severely

    Lunice Johnston

    Failing to plan for a reputational crisis happens more often than it is comfortable to think about. Lunice Johnston writes about what steps are crucial to successfully handling a reputational crisis... read
    Africapractice opens up in Botswana
    Africapractice establishes regional headquarters in Gaborone, Botswana, consolidating group operations... read
    Printing
    Novus firms in face of revenue knock
    The share price of Novus Holdings closed 2.35% firmer at R4.35 on Tuesday after the release of details of the hefty knock it will suffer on the new Media24 printing contract... read
    Publishing
    Retail industry doyen Andrew Jennings releases debut book for charity
    Respected British senior retail executive, Andrew Jennings, has released his debut book, Almost Is Not Good Enough in South Africa... read
    Tiso Blackstar shares remain untraded after it delays special dividend
    Tiso Blackstar's share remained untraded on Tuesday morning, with only a wide spread between its bid and ask price showing a reaction to a statement released at 5.30pm on Monday that a special dividend of R40m promised in July 2017 had been delayed indefinitely. read
    Radio
    Smile 90.4FM acknowledged for radio innovation

    Issued By Smile 90.4FM

    Best of the best - Kfm 94.5 celebrates four Liberty Radio Award nominations

    Issued By Primedia Broadcasting

    GHFM makes line-up changes
    Research
    South Africa ranked at #23 in 2018 Gunn Media 100 report
    South Africa was ranked 23rd in the 2018 Gunn Media 100's "world's top 10 countries for media excellence"... read
    Latest Warc report focus on threats to the digital advertising ecosystem
    Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem... read
    News media is being redefined by the connected consumer
    How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)... read
    Retail
    #ECMA18: It's not an apocalypse, it's a retail revolution

    Lauren Hartzenberg

    As store closures continue across the globe, we're witnessing the demise of physical retail as we know it... read
    Zando launches zero-rated shopping for Vodacom subscribers
    Online fashion retailer Zando has initiated zero-rate data for both contract and prepaid Vodacom subscribers in SA. This means that all Vodacom users can browse and transact on Zando's app and mobile website and no longer pay for data... read
    Increase in mall foot traffic drives consumer-brand engagement

    Issued By Provantage Media Group

    Sales
    Affordable sales and marketing workshops available locally

    Issued By Maximizer Software

    Social Media
    You can 'live link' profiles and hashtags in your Instagram bio

    Andy Walker

    Meanwhile on the less acerbic side of the Facebook spectrum, Instagram this week introduces a new feature to users' bios... read
    How to download your Facebook data (and why you should)

    Andy Walker

    It's the F-word you've been hearing an awful lot of this week, and its one everyone should be using. Yes, Facebook... read
    How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal

    Ilse van den Berg

    Following revelations that Cambridge Analytica exploited the personal data of millions of Facebook users, the social network is finding itself in a remarkably anti-social predicament... read
    Facebook runs UK, US newspaper ads apologising for data scandal
    Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal... read
    Flying Fish Chill introduces the Lite Brunch Collective

    Issued By DNA Brand Architects

    Sponsorship
    Call for applications for BASA Scale-Up programme

    Issued By Business and Arts South Africa

    Levergy shortlisted for record number of Sport Industry Awards

    Issued By Levergy

    Trends
    [BizTrends 2016] Social activism and trench marketing FTW

    Issued By TBWA

    While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead... read
    TV
    AT&T will use Time Warner as 'weapon' if merger goes ahead: US Justice Dept
    Will AT&T's acquisition of Time Warner give it a "weapon" to crush pay-television rivals or help it catch up with "runaway" technology giants?... read
    All the winners: Saftas 2018
    The 12th Annual South African Film and Television Awards took place on Saturday, 24 March 2018 at the Sun City Superbowl and was hosted by Thando Thabethe and Phat Joe... read
    Behind the Selfie
    #BehindtheSelfie with... Musa Kalenga

    Leigh Andrews

    This week we find out what's really going on behind the selfie with Musa Kalenga, chief future officer at House of Brave (HOB)... read
    One Show Awards
    #OneShow2018: Matt Ian's judging pick of the day
    Matt Ian explains why he is thoroughly impressed by P&G's "It's a Tide Ad Campaign" by Saatchi & Saatchi New York, Rattling Stick, The Mill, Arcade Edit and Personal Music, in this #OneShow2018 judging pick of the day... read
    #OneShow2018: Carol Lambert's judging pick of the day
    Carol Lambert explains why she is thoroughly impressed by Fred & Farid's "Libé Des Réfugiés" campaign for French daily Libération in this #OneShow2018 judging pick of the day... read
    #OneShow2018: Kentaro Kimura's judging pick of the day
    Kentaro Kimura explains why he is thoroughly impressed by Burger King's "Scary Clown Night," created by Lola MullenLowe, Only 925, Vision Media and Weber Shandwick, in this #OneShow2018 judging pick of the day... read
    #OneShow2018: Debbi Vandeven's judging pick of the day
    Debbi Vandeven explains why she is thoroughly impressed by DDB Paris' whimsical "Emerging Species" entry for Hasbro's Play-Doh in this #OneShow2018 judging pick of the day... read
    Africa
    Next Gen programme at Discop Zanzibar
    Discop Zanzibar has announced the preliminary backbone of the Next Gen knowledge-transfer and development programme... read
    Business
    How to start a business with a smartphone and no seed capital

    Jesse Weinberg

    The smartphone has perhaps become one of the greatest gifts to an entrepreneur looking to launch a business on little to no seed capital... read
    Quotes
    Franklin P. Jones
    "Originality is the art of concealing your source."
    Swami Sivananda
    "Put your heart, mind, and soul into even your smallest acts. This is the secret of success."
    William Penn
    "Avoid popularity; it has many snares, and no real benefit."
    Benjamin Disraeli
    "Silence is the mother of truth."

    More quotes  Submit a Quote
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    @darrenp3
    Managing Marketing: Discussing creativity, innovation and their importance to business https://t.co/Mf3PHN7Xnf https://t.co/tE7Xa71Wj9
    B2Community
    @B2Community
    8 Digital Marketing Platforms Entrepreneurs Love https://t.co/cemvbNGaDj
    AntonRSA
    @AntonRSA
    5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it) https://t.co/zr5lkYRUre
    adage
    @adage
    Internal creative agencies are nothing new but the trend is ramping up as brands struggle to produce digital conten... https://t.co/f6ZyaKdM8g
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    New business
    • Bsmart appoints Stratitude as its new full-service agency - more info
    • MB Digital appoints Optimus01 - more info
    • Paddington Station PR to manage Afrika Tikkun's PR - more info

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    New appointments
    • 5FM introduces new line-up, new presenters - more info

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    Senior Graphic Designer - Durban
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    Senior Project Manager - Johannesburg
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    Leading technology publisher is ideally looking for candidates with online/digital advertising sales experience. Read more >>


    Graphic/Digital Designer - Johannesburg
    A leading technology news publisher would like to recruit a Graphic and Digital Designer to take care of quarterly magazine, mailers, brochures, event websites, banners, screen savers and promotional material. Read more >>


    Sales/Social Media Assistant - Sandton
    A position for a Sales and Social Media Assistant has become available at BabyYumYum, South Africa's leading parenting portal based in Parkmore, Sandton. Read more >>


    New events to diarise
    Certified Digital Marketing Professional (International Accreditation) - 16 Apr 2018 to 20 Apr 2018, Johannesburg
    This course will provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. Read more >>



    The 2018 Africa Shared Value Summit - 24 May 2018 to 25 May 2018, Johannesburg
    The 2018 Africa Shared Value SummitJoin business thought leaders and trailblazers from across Africa at the 2018 Africa Shared Value Summit, taking place 24-25 May 2018 at the Maslow Conference Centre in Sandton, Johannesburg. Read more >>



    Professional Diploma in Digital and Social Selling - 11 Jun 2018 to 15 Jun 2018, Johannesburg
    Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools and key concepts. Read more >>



    InDesign Basic to Intermediate
    Multidimensions - 3 Apr 2018, Cape Town


    Photoshop Basic to Intermediate
    Multidimensions - 4 Apr 2018, Cape Town


    Social Media for Marketing Course
    Cerebra - 4 Apr 2018 to 6 Jun 2018, Johannesburg


    Illustrator Basic to Intermediate
    Multidimensions - 5 Apr 2018, Cape Town


    The Essentials of Broadcast Media Management course
    Rhodes University Sol Plaatje Institute - 9 Apr 2018 to 13 Apr 2018, Johannesburg


    Social media marketing short course
    Vega School - 10 Apr 2018 to 15 May 2018, Pretoria | 8 May 2018 to 12 Jun 2018, Cape Town | 8 May 2018 to 12 Jun 2018, Durban | 8 May 2018 to 12 Jun 2018, Pretoria | 8 May 2018 to 19 Jun 2018, Johannesburg | 3 Jul 2018 to 7 Aug 2018, Cape Town | 3 Jul 2018 to 7 Aug 2018, Durban | 3 Jul 2018 to 7 Aug 2018, Pretoria | 4 Jul 2018 to 16 Aug 2018, Johannesburg | 4 Sep 2018 to 16 Oct 2018, Johannesburg


    Teen Bootcamp: Think like an entrepreneur - 4 Apr 2018 to 6 Apr 2018, Cape Town
    Red & Yellow is a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart. Read more >>

    Digital strategy for public relations and communication professionals
    PRISA - 4 Apr 2018 to 5 Apr 2018, Cape Town | 2 Jul 2018 to 3 Jul 2018, Randburg


    InDesign Pro Skills
    Multidimensions - 6 Apr 2018, Cape Town


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