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Marketing & Media South Africa



2015... Bring it on!


Well, we've reached the end of the year, albeit too often in the dark, but this is the time of the year when we get together with our families and friends and enjoy our time together.

So from all of us here at Bizcommunity.com, to all of you - our clients, advertisers, readers and followers - a hearty Best Wishes to you all, and to those dear to you.

This has not been the easiest of years, but 2014 is almost at an end and if there is one thing history has taught us, it is that South Africans of all colours, creeds and walks-of-life are resilient... We have never let anything get us down for long (if at all), and the challenges we face are simply that... challenges.

So we will meet them head on, and klap them.

These are our last newsletters for 2014, apart from our festive newsletter this Thursday. We hope that it will help put you in a holiday mood.

We will still be open and operating over the break so keep sending us your news and if you want to advertise any events or jobs, well... here we are.

Thank you to all of you, our subscribers, advertisers, partners and readers for your support during 2014; we look forward to working with you going forward in 2015.

With Best Wishes from the Bizcomm Team.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories
Chris Moerdyk's incredibly accurate predictions for 2015

I predict that there is absolutely, positively, no question whatsoever that 2015 will be followed immediately by 2016. This will continue for precisely 12 months. With my tongue firmly in cheek, here's my take on 2015...

Read more >>



Leaping into the future of design with Springleap

Leigh Andrews

Springleap Founder/CEO Eran Eyal talks about lessons from 'Woz' (that's Steve Wozniak to you) and Springleap's industry-changing research tool that's set to launch soon...

Read more >>



The polemic puppet and the peeved politician

NEWSWATCH: A twar - or Twitter war - has erupted between Chester Missing and Democratic Alliance (DA) leader Helen Zille, reports Mail & Guardian...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 116: The future of public relations
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kevin Welman, Managing Director of FleishmanHillard... read more>>
Marketing
2014 - No awards necessary to have a Halo of a good year!

Leigh Andrews

Don't write off non-traditional BTL agency Halo just because their name didn't appear at any of this year's award shows says Halo director Dean Oelschig... read more>>
[NewsMaker] Trevor Wolfe

Louise Marsland

The newly appointed managing director and head of commercialisation at Springleap, Trevor Wolfe, will drive Springleap's client base expansion into the African market with the opening of a Johannesburg office... read more>>
[Orchids & Onions] SAA's bold promo to win back passengers has wings to fly

Brendan Seery

BSK Marketing/UMS Academy Stokvel Trade Fair launched

Issued by BSK Marketing

Advertising
The consumer advertising Grinch strikes again

Leigh Andrews

Just when you thought it was safe to look at billboard advertising, a recent supposedly Christmas-themed one was pulled for inspiring the ire of parents and potentially ruining Christmas by claiming Santa isn't real... read more>>
Take a walk on the wild side
The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa... read more>>
Defensive strategy in a game challenger brands are doomed to lose

Walter Pike

Although he's spent many years in advertising, Walter Pike doesn't attend ad industry events as frequently as he did before. Here he shares insights from the NAB bites event earlier this year... read more>>
Curating the crux of creativity with the Creative Circle

Leigh Andrews

Addressing the SABC rates increase

Britta Reid

Jupiter introduces the Namibian market to The Bros

Issued by The Jupiter Drawing Room Cape Town

Branding
Four personal branding trends to consider in 2015

Donna Rachelson, Issued by Branding and Marketing YOU

Get to know the man behind the Sorbet brand

Issued by Blast Brand Catalysts

Cinema
Cowspiracy - ignoring the 'cow' in the room

Ruth Cooper

The jury may still be out on the long-term health benefits of the Banting diet, but what isn't up for debate is the destructive repercussions of the mass consumption of meat, fish and dairy on the environment... read more>>
CSI
GraphicMail gives back with #sendmeal

Issued by GraphicMail

Godllywood shares secrets of how women can change themselves and adjust their relationships

Issued by Universal Church of the Kingdom of God

Digital
2014: The year that was

Louise Marsland

I expected a helluva lot more from 2014. It was a tough trading year for the industry and it seemed as if we lost far too many local and global icons in the past 12 months. But as always, there was levity, the WTF and the plain ridiculous... read more>>
There's money in them thar ubiquitous connectivity

Sid Peimer

Certain instances aside, such as when you're driving with your spouse, it's nice to know how you're performing. Take the digital world, for instance... read more>>
NATIVE VML appointed as lead digital agency for BMW

Issued by NATIVE VML

The 10 most self-destructive digital marketing mistakes of 2014

Issued by Blue Magnet Digital Solutions

Digify graduates join the NATIVE VML team

Issued by NATIVE VML

Mindshare Digital POV: Twitter app graph

Issued by Mindshare South Africa

Content crusaders embrace the new feminism and gender equality

Issued by NATIVE VML

Bluegrass London moves north of the river

Issued by Bluegrass Digital

Bluegrass Digital delivers 60th Umbraco implementation

Issued by Bluegrass Digital

Direct Marketing
Another Silver Assegai Award for CREACHA

Issued by CREACHA

Education & Training
[21 Icons - Season 2] Taddy Blecher
The acclaimed series 21 ICONS South Africa will feature the twentieth icon of its second season: Dr Taddy Blecher, a pioneer of the free tertiary education movement in South Africa... read more>>
English for Professional Development Certificate Ceremony 2014

Gwendolynn De Jager, Issued by Wits Language School

Events & Conferencing
Zinto boosts 5FM team with its Bossaball marketing initiative

Issued by Zinto Activation Group

Magazines
AMP shows other publishers how print can embrace digital

Leigh Andrews

If your brand doesn't have a digital component it's just not going to survive. But don't worry, Julia Raphaely, Chief Executive Officer of Associated Media Publishing, shares their survival strategy... read more>>
Mobile
Doogee DG900 hands-on review

Issued by Doogee South Africa

Does your holiday marketing campaign feature on mobile?

Neil Clarence, Issued by Vicinity Media

Online Media
SA's online content regulation: A legal minefield

Leigh Andrews

You may need to rethink how easily you click on 'I accept' messages online as these can be legally binding, even without a digital signature due to click wrap agreements, say Pria Chetty and Denise Fouche of EndCode... read more>>
Television giant TVSA partners with Dash of Lime

Issued by Primedia Online

Production
There won't be snow in South Africa this Christmas time - and we like it that way

Issued by Greatstock

Radio
Summer fun during beach roadshow with Algoa FM and Engen

Issued by Algoa FM

Research
For whom the tills toll... for fast foods
Research: Nearly 90% of local newspaper readers bought fast food in the past three months... read more>>
2014-A AMPS data released!

Issued by Analytix BI

63% of online South Africans believe that violence against children has become more frequent

Issued by Ipsos

Sales
Remaining "in touch"

Duaan Dekker

In an increasingly mobile and virtual business environment, it has never been more important than now to be in close contact with all the functions of your business, individual employees and your customers... read more>>
Buy data with intent

Louise Robinson

Social Media
If you want to grow, go for the marketing swingers, not the followers

Walter Pike

All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there's a group of voters who will support one political party or another no matter what... read more>>
Four foolproof tips for South Africa's sporting accounts

Antoinette Muller

Many of South Africa's sports teams and its associated sponsors are completely missing the plot when it comes to using social media... read more>>
Conversocial and World Design Capital 2014 take social engagement to new heights

Issued by Why Satisfy

Sponsorship
Octagon connecting fans to Soweto Marathon

Issued by Octagon South Africa

TV
Sisters are doing it for themselves - and others - at Okuhle Media

Leigh Andrews

At the end of November, Okuhle Media was recognised as the Western Cape's most deserving entrepreneurs in the established business category of the Western Cape Premiers Recognition Awards. CEO Paula Brown explains the future of TV and sound future-proofing strategies... read more>>
Porn downer for StarSat
NEWSWATCH: StarSat has lost its bid to appeal the revocation of its licence to air porn, reports Times Live... read more>>
Making The Musketeers relevant to today's cynical audience

Leigh Andrews

Looking for a spot of adventure, heroism, courage and self-sacrifice to end your weekend on a high note? Look no further than The Musketeers - it's not another cheesy remake, executive producer Adrian Hodges explains... read more>>
Proteas are back on the SABC box
International
Jury Presidents for Cannes Lions 2015
CANNES, FRANCE: The Jury Presidents for the Cannes Lions, taking place 21-27 June 2015, have been announced... read more>>
Putin tops AFP's choice of 2014's most influential figures; Pistorius on the list too
PARIS, FRANCE: Russian President Vladimir Putin leads an AFP list of the most influential people of 2014, but Oscar Pistorius is also on the list... read more>>
Sony says sorry to Obama, amid leaked emails storm
LOS ANGELES, US: Beleaguered studio Sony Pictures apologised on Thursday for racially insensitive remarks about President Barack Obama in company emails, the latest in a series of leaks that have left Hollywood reeling... read more>>
Guardian newspaper editor to step down
LONDON, UK: The editor-in-chief of The Guardian newspaper, who led its expansion from a traditional British broadsheet to a digital-first international operation, said on Wednesday that he will step down next year... read more>>
Google News abandons Spain in paid content row
Judge bans Uber in Spain
Dutch judges ban taxi service UberPOP
More International
Government
DA: Zuma must suspend Ellen Tshabalala now
Gavin Davis, the DA's Shadow Minister of Communications, says Jacob Zuma needs to suspend Ellen Tshabalala immediately... read more>>
Formal complaint against SAPO lodged with ICASA
Specialist magazine publishers have lodged a formal complaint with the Independent Communications Authority of South Africa (ICASA) against the South African Post Office (SAPO), for breaching its licence conditions... read more>>
SAA announces action plan
South African Airways (SAA) recently announced its 90-Day Action Plan aimed at steering the airline back to the full implementation of its Long-Term Turnaround Strategy (LTTS)... read more>>
Photographer wants R20m from GCIS for unlawful distribution of Madiba image
NEWSWATCH: Photographer Shaun Harris is seeking R20m in compensation from the GCIS for the unauthorised use of a Nelson Mandela photo he took in 1999... read more>>
Daniel Matjila appointed CEO of PIC
Degrees of stupidity
US embassy helps fight rhino poaching
No crisis at Eskom: CEO
DA: Remove Tshabalala from Transnet Board
More Government news
Travel
The Pearl in the Mantis Collection
Mantis has built its collection of more than 70 unique destinations by always finding that one exceptional setting... read more>>
More Travel news
New accounts
  • Saatchi & Saatchi Synergize 'secures' ADT - more info

More accounts  Submit a New account
People on the move
  • Alan Bell appointed Managing Director of The Hardy Boys - more info
  • New marketing executive appointed for Emerald Resort and Casino. - more info

More people  Submit a Person
Jobs offered
Graphic Designer - Durban
GorillaGorilla is looking for a young, talented, ambitious designer. Be warned: we're gonna throw you in the deep end. If you're up for the challenge, get in touch. Read more >>


Senior UX Designer - Johannesburg
Senior UX designer opportunity at Promise Digital. Read more >>


Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>

Digital Account Executive - Johannesburg
Artifact Advertising is looking for a digital AE to join our ever growing team. Candidate must have a great attitude and a passion for all things digital. Read more >>

Senior Sales Consultant - Cape Town
Looking for a hard working, self-motivated senior sales person in Cape Town who understands the print industry. Read more >>

Regional Sales Representative - Johannesburg
Our dynamic company seeks to employ a confident, enthusiastic and highly self-motivated sales consultant to enhance our sales potential in Gauteng. Read more >>

SEO Wiz - Cape Town
Are you a web developer or junior SEO, passionate about becoming a full-blown SEO ninja? This techie position could be the best job you've ever had. Read more >>

Producer - Cape Town
Producer with proven experience in commercials, content and long form work. Read more >>

Dedicated Member Advisor - Cape Town
Checkabiz the future of SA business marketing, company verification and ranking - big opportunities with this fast growing company. Marketing, sale, admin, IT. Join a real success story, contact us now. Read more >>

Account Manager - Cape Town
Market research account manager with at least two years of market research experience. If you are looking for a new and exciting challenge, please send us your CV. Read more >>

Design and Marketing Assistant - Cape Town
Cape Contours Landscape Solutions is in need of a junior designer/marketing assistant to provide support to head of marketing, in all areas. Read more >>

Channel Manager - Trade Development - Cape Town
Distell Ltd. currently seeks to appoint a suitably qualified and experienced channel manager: trade development (Ref. DISA 495). Applications close: 7 January 2015 Read more >>



New events to diarise
The EWT's Gold Rabbit Fundraiser Dinner
Endangered Wildlife Trust - 29 Jan 2015 Cape Town

Quest 52 Reality TV Entry
XIV Travel - 31 Jan 2015 to 21 Feb 2015 Cape Town

#hruCapeTown
African Heart Celtic Soul - 13 Feb 2015 Cape Town

Search marketing
Blue Magnet Digital Academy - 16 Feb 2015 to 18 Feb 2015 Johannesburg

Social media and social networking for PR
Provox Centre for Public Relations and Communicati - 19 Feb 2015 to 30 Oct 2015 Randburg,Pretoria

Social media marketing for business
Blue Magnet Digital Academy - 27 Feb 2015 Johannesburg

Customer Experience 2.0
The Focus Group - 10 Mar 2015 to 11 Mar 2015 Sandton

Tomorrow's Leaders Convention 2015 - Save the date
Tomorrow's Leaders Convention - 20 Mar 2015 Ekurhuleni (East Rand)

Managing media relations and media conferences
Provox Centre for Public Relations and Communicati - 30 Mar 2015 to 3 Dec 2015 Randburg,Pretoria

Public relations campaign - planning programmes
Provox Centre for Public Relations and Communicati - 15 Apr 2015 to 13 Nov 2015 Randburg,Pretoria

Upcoming events
Dinner with Pete Goffe-Wood - 17 Dec 2014 Cape Town
Speakers IncJoin us for dinner with celeb chef and Master Chef judge Pete Goffe-Wood as we celebrate his new book, "A Life Digested" at La Mouette in Seapoint. Read more >>


Vodacom Summer Surfski Series hits Cape Town
16 Dec 2014 to 18 Jan 2015 Cape Town

Quotes
Zig Ziglar
"Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. If we do our best, we are a success."
Ben Sweetland
"Success is a journey, not a destination."
Brad Szollose
"If you really want the key to success, start by doing the opposite of what everyone else is doing."
Michael Jordan
"You must expect great things of yourself before you can do them."
Thomas A. Edison
"The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense."

More quotes  Submit a Quote
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21 ICONS - Taddy Blecher
Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

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