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Marketing & Media South Africa



Can you use social selling to boost B2B sales?

Graeme Wilson takes a look at 'social selling' and asks whether it can be used to increase B2B sales? He says it's no wonder that more and more B2B brands are warming to the idea. Why? Because he reckons that when it is done correctly, social selling can be a powerful tool for increasing B2B sales.

Sid Peimer asks: How balanced is your company? and records four perspectives you need to articulate to create shared understanding of the vision and strategy of your organisation.

Marion Scher is in favour of podcasts, but she reckons that based on the ones she has seen, they vary greatly in the power of the message they are trying to put out - and that's why she asks if podcasts are brilliant or brain-numbing?

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
How balanced is your company?

Sid Peimer

The legend goes that accounting was invented by a child during a cricket game. As there were 12 children, one had to sit out and keep score. But he got even...

Read more >>

The future of sustainable retail design in Africa

Laine Barnard

The process of urbanisation is steamrolling through Africa and with that comes more spending money and a growing desire to spend that money - making retail in Africa a hot topic right now.

Read more >>

Fablabs and designers - the future of great retail

Dave Nemeth

With the most exciting and innovative product developments coming from crowd-funding sites, the current model of retail product development needs to drastically change, and very quickly at that.

Read more >>


Biz Takeouts
[Biz Takeouts Podcast] 92: Augmented reality and digital education
On the last Biz Takeouts Marketing and Media Radio show we chatted to Johan Walters from Digital Narrative and Dave Duarte of Ogilvy DMA. [twitterfall] Read more >>

Marketing
The role of social media in political campaigns

Nick Durrant

Parties in elections need to focus on an integrated mobile campaign to successfully carry their messages and position party leaders in the social realm. Read more >>




Five ways marketing automation tools are helping digital agencies

Gareth Slaven

Being able to demonstrate ROI has become the primary concern of brands, and by default, the digital agencies they hire. Read more >>

The key to finding a job in digital marketing

Issued by GetSmarter

Advertising
South African Cannes predictions announced
The team of ididthatad predictors, Graham Lang, Justin Gomes, Jason Xenopolous, Pepe Marais and Pete Case have revealed their South African Cannes Predictions, courtesy of the sponsors, Cinemark. Read more >>


How to engage with STOKVELS

Attend this exciting half-day event on 25 June 2014 and gain the latest insights on STOKVELS and how to market and build your brand to this rising market. More information,

More information, CLICK HERE

SABC blocks City Press ads
Pendoring Awards... 'We're sexy and we know it'
ASA slams door on Sanral's 'misleading' e-tags claims
ABF hosts the B4 (Big Barnyard Birthday Bash)

Issued by Advertising Benevolent Fund

+27 launches the Discovery Insure world-first smartphone app

Issued by +27 Advertising

JWT names Matt Eastwood Worldwide Chief Creative Officer

Issued by JWT

Branding
The brand within

Jane Stevenson

Effective internal brand-building boils down to some simple human truths, quite often ignored at the peril of the brand, both internally and externally, and ultimately the success of the business. Read more >>




R.I.P. - Why great ideas die

Hilton Rose

Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky. Read more >>

Smiles are free, order yours today

Jay Clark

Coolest brands in SA - BMW, Coca-Cola, Nike, Samsung, Apple
Reverse-engineering a brand strategy for the Vodacom Cup

Issued by Brand inc

Cinema
Wild Talk Africa showcases films at Durban International Film Festival
For the second year running, Durban Wild Talk Africa will showcase a selection of both local and international natural history films during nine slots at the 35th Durban International Film Festival which runs from 17-27 July 2014. Read more >>

Four Corners honours Youth Month with parallel Cuba Gooding Jnr screening and VOD release

Issued by Giant Films

CSI
'Like' Eveready, support charities in Port Elizabeth
In June, Eveready will donate R1 per Facebook like or Twitter follow to Animal Welfare and Isithembiso Baby Home in Port Elizabeth, as part of its Positively South African campaign. Read more >>

Celebrities brave gigantic ice bed to launch 2014 Nedbank winter campaign

Issued by Joe Public

Hannah's Arms in Boomtown's hands

Issued by Boomtown

Algoa FM listeners can help spread the warmth this winter

Issued by Algoa FM

Design
Infamous prison converted into innovative interactive museum

Issued by Formula D interactive




The pros of partnering with packaging specialists

Issued by JustDesign

Digital
Big ideas, big data, big love

Shaune Jordaan

It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there is no real participation without the Big Idea. Read more >>

Four social media marketing trends every marketer must know

Joseph Neusu

Social media marketing is an ever-evolving discipline and it is unsurprising that quite a number of new and useful trends surface now and again. Read more >>

Wits University to host Fak'ugesi: Digital Africa Festival
The internet of business

Kamogelo Modise

Conversion attribution needs to be multidimensional to track today's complex customer

Johan Walters

Leading social media strategy from the top with a listening command centre

Gordon Geldenhuys, Issued by 25AM

Extending Yahoo Stream Ads globally

Issued by Apurimac

Gorilla DO:Digital with Shield Deodorant

Issued by Gorilla

The SpaceStation appoints Mike van Eck as Client Lead

Issued by The SpaceStation

BusinessTech smashes traffic record

Issued by MyBroadband

Save the date: Heavy Chef to host Reg Lascaris in Cape Town on 16 September

Issued by World Wide Creative

MyBroadband hits 1.4 million readers

Issued by MyBroadband

New features of the Doubleclick stack

Michael Ossendrijver, Issued by DQ&A Media Group

Education & Training
Corporate and personal liability - Are you aware of the devastating consequences of non-compliance?

Issued by Business & Professional Women South Africa (BPW)




New USB-ED Management Index explores SA management landscape

Issued by USB-ED

Events & Conferencing
Networking sessions from NAB offer valuable insights
'NAB Bites' are a semi-formal regular networking sessions from Newspaper Advertising Bureau (NAB), featuring political activists and commentators, academics, economists and business entrepreneurs that will share insights, experiences and offer valuable advice that will be useful to clients, partners and suppliers. Read more >>

Celebrate National Women's Day in VIP style

Issued by Business & Professional Women South Africa (BPW)

GL events South Africa acquires renowned custom structure supplier, Cape Wood Projects

Issued by GL events Oasys

Exhibitions
PocketMedia Solutions to launch the Flipper at Markex Jo'burg

Issued by PocketMedia

For new ideas, prizes and Bubble Tea visit Scan Display at Markex

Issued by Scan Display

Jenga game for product launch

Issued by XZIBIT

Magazines
Huisgenoot Tempo Awards: Recognising Afrikaans creativity

Danette Breitenbach

Emperors Palace was abuzz on Tuesday night as the who's who of the Afrikaans entertainment gather to see who the public, more specifically the Huisgenoot readers, would crown the best of the best in various music, literacy and movie categories. Read more >>

Huisgenoot Tempo Awards: The winners!
The biggest stars in Afrikaans were awarded honours at the Huisgenoot Tempo awards last night, Tuesday, 3 June at Emperors Palace in Gauteng. Read more >>

Media
Awards put spotlight on values in the media

Anton Harber

The passing of a leader, Carey Eaton

Issued by Private Property

Hummingbird Media Investments to spread the good news about Africa at the MipTV Festival

Issued by Pollen & Hummingbird Group

Hummingbird's Bridget Scarr featured in Entrepreneur Magazine

Issued by Pollen & Hummingbird Group

The Hummingbird Group has moved offices

Issued by Pollen & Hummingbird Group

Mobile
Managing the application environment

Gerald Naidoo

Mobility is changing the way we work, the way we live and the way we play. The introduction of the smartphone in 2007 radically altered consumers' expectations of what could be accomplished while on the go. Read more >>

Satisfaction with mobile retail stores down
The PriceCheck MTN app is live!

Issued by PriceCheck

Online Media
Why does social media matter?

Louise Marsland

Last night I almost posted about poo on Facebook. Again. Really. Then I stopped myself. And decided to write a whole trends column about it instead. Read more >>

The future of social media marketing

Jess Mouneimne

If you're in the saturated business of social media, you want to ideally know what strategy the masses will be following in 2015 and start implementing that now. But... Read more >>

Pollen produces title sequence for Fox Digital short film

Issued by Pollen & Hummingbird Group

OOH
TRANSIT.TV's new image is bolder, bigger and better

Issued by Provantage Media Group

PR & Communications
Podcasts - brilliant or brain numbing?

Marion Scher

I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But... Read more >>

The hidden sales opportunities in YouTube videos

Ian Henderson

Africa part of biggest ever global PR measurement conference

Issued by Ornico

Production
Freq'ncy Studio moves to Fallon Military Testing Station, Nevada, USA

Issued by Freq'ncy

Radio
Local is lekker at North West FM
A North West radio station is bucking the trend by being 100% local. The station has committed itself to playing only local music on Thursdays. Read more >>

Gagasi FM to rock the MAMAs

Issued by Gagasi FM

Research
The story of the African consumer

Laine Barnard

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country. Read more >>

BMi Research takes its consumer research to the next level with eye tracking

Issued by BMi Research

Taking the mystery out of customer experience measurement

Issued by Interact RDT

Retail
Beyond commerce, making the experience frictionless

Bertrand Chovet, Issued by Interbrand Sampson De Villiers

Sales
Can social selling be used to increase B2B sales?

Graeme Wilson

It's no wonder that more and more B2B brands are warming to the idea of social selling; when done correctly, it can be a powerful tool for increasing B2B sales. Read more >>

TV
Star Sat gets seven Fox channels
Fox International Channels (FIC) has announced a strategic partnership with On Digital Media for its recently re-launched digital television platform Star Sat. Read more >>

eNCA Weatherman Derek Van Dam bids SA farewell

Issued by e.tv

Late Nite News with Loyiso Gola celebrates its 10th season

Issued by e.tv

Youth Marketing
Heart 104.9 celebrates Youth Month
In June, South Africa once again celebrates Youth Month, and Heart 104.9FM will be taking a message of hope to the city's youth. Read more >>

SA's youth cast their vote for the 'coolest' brands of 2014

Issued by HDI Youth Marketeers


International

Vodafone admits phones on global networks are tapped
LONDON, UK: Telecommunications company Vodafone admitted the existence of secret wires that allow government agencies to listen in to conversations on its networks. Read more >>

Uber taxi app worth $17bn as new funds come in
SAN FRANCISCO, USA: Internet Age taxi app Uber rose to the elite ranks of Silicon Valley with a round of funding that gives the California-based start-up a whopping $17bn value. Read more >>

Five days to LIA deadline
LONDON, UK: You have just five days to enter the London International Advertising Awards. Entry deadline is this Friday - 13 June. Read more >>

Apple unveils HealthKit, HomeKit and new operating systems
SAN FRANCISCO, USA: Apple has unveiled new operating software it hopes will create a seamless experience for users flitting between its coveted mobile devices and the popular Macintosh computers. Read more >>

HTC pins its hopes on M8 to make money
Smartwear may make people healthier
Samsung looking into Nooks with Barnes & Noble
Call for entries: Global healthcare advertising
Innovation Lions: 30 shortlisted entrants to present their ideas
Google's new Chrome makes email more secure
YouTube working in Turkey again
Asus launches new 'five-mode' hybrid laptop
CNN to deliver live, interactive multimedia coverage for Brazil 2014 World Cup

More International


Partners

PR-Net: Social media is no joke with Mike Sharman
Digital maverick Mike Sharman of Retroviral, online word-of-mouth creative digital communications agency, speaks to PR-Net in Randburg on June 12 at 5:30pm. Read more >>


Galleries

The Aromat Loxion Comedy Series media preview

More

More galleries  


Government

SA urged to assist vulnerable children
As the winter season sets in, Social Development Minister Bathabile Dlamini has called on South Africans to assist vulnerable children, who have no one to look after them, as National Child Protection Week comes to a close. Read more >>

Transnet wants to 'industrialise railways'

Amanda Visser

Small- and medium-sized engineering companies must create niche markets for themselves to supply Transnet with parts for the locomotives that the freight logistics company envisages building within the next two to three decades. Read more >>

No final proposal on legal trade in rhino horn
No final proposal has been made regarding the future legal trade in rhino horn as an additional intervention to reduce the levels of rhino poaching, says the Department of Environmental Affairs. Read more >>

Tell the new Minister of Small Business Development what small business needs

Brett Bowes

While reactions to a number of President Zuma's new cabinet appointments have been mixed, the creation of a Small Business Development Ministry under Lindiwe Zulu has received a universally positive response. Read more >>

Two communications ministries will paralyse Icasa

Thabiso Mochiko

Caught in the middle and paralysed - that is what the information and communications technology (ICT) sector fears the industry regulator will be, now that two departments have been created for the sector. Read more >>

Enquiry to investigate Lwandle evictions
Sanral urged to reveal its secret costs

Philani Nombembe

Chief Justice responds to criticism over religion, law
South Africa 13th most attractive investment destination
Background checks imperative when vetting candidates

Greg Brown

Treasury might hike taxes
Sanral responds to "misleading" ads ruling
Recession unlikely in second quarter: Reserve Bank
Former deputy police commissioner arrested for fraud
DBE claims WEF report not accurate
WEF report: SA bottom of the class in maths, science

More Government news


Lifestyle

C-Class oozes poise and status
Making something really good is difficult enough, but improving on an already outstanding product is virtually impossible - but it can be done, as Mercedes-Benz so clearly demonstrates with it latest world-beating C-Class range. Read more >>

Grootbos... In for The Long Run

Brian Berkman

For Grootbos Nature Reserve owner and Managing Director Michael Lutzeyer, being included in The Long Run is big news. Read more >>

The Marly... Poster child for great design

Brian Berkman

Perhaps it was looking over the green tiled roof of Blues Restaurant that reminded Paul Kovensky, of The Kove Collection, about Fairmont's chateau-styled hotels but what ever the inspiration, the high-glam meets chateau-chic of The Marly is inspired. Read more >>

Beauty and the beast in one

Henrie Geyser: motoring editor

New vehicle sales face steep uphill

Henrie Geyser: motoring editor


New accounts

  • Future Group nabs RMI organisation's PR account - more info
  • Saatchi & Saatchi Synergize wins four key brands - more info
  • Hg80 wins ProNutro account - more info

More accounts  Submit a New account


People on the move

  • Nubian Bride appoints new editor - more info
  • New appointments at John Brown Media - more info

More people  Submit a Person


Jobs offered

Manager of Marketing and Communication - Cape Town
Join dynamic Executive Development team that offers high quality service to clients, the company and society. Should be self-starter, entrepreneurial, analytic and highly organised. Read more >>


Senior Motion Graphics Designer/Director - Johannesburg
A rare career opportunity to join South Africa's visionary group. We're looking for a new senior motion graphics designer/director to join our award winning team. Read more >>


Client Service/Business Unit Director - Johannesburg
Activations and marketing passion + industry experience + a love for Africa = the perfect position for the right individual at Oomph! Read more >>


Senior Copywriter - Johannesburg
Exciting position for senior writer to join one of the top agencies and work on large big budget accounts, minimum ten years agency experience. Salary neg. Read more >>


Senior Art Director and Copywriter Team - Johannesburg
Promise is seeking a senior art director and copywriter team with through-the-line experience. Read more >>

Graduate/Entry Level Graphic Designer - Johannesburg
We're looking for energetic, young designers and InDesign experts who love creating amazing layouts. Join our business producing digital versions of some of SA most well know mags. Read more >>

Graphic Designer - Johannesburg
Multitalented designer with magazine, web and photography skills sought for one of SA's premier B2B media companies. Become a key member of a tightly knit team delivering high quality work. Read more >>

Assistant Photographer - Cape Town
The Department of The Premier seeks to appoint a suitably qualified assistant photographer: corporate communication. Read more >>

Research Executives - Johannesburg
Two research executives that have three years experience working for a research agency are required to join our company. Read more >>

Account Manager - Johannesburg
An account manager required with energy, enthusiasm and the ability to work independently. To work on multiple accounts with attention to detail. Specifically has TV and radio experience. Read more >>

Public Relations and Digital Content Writer - Johannesburg
Seeking smart-working, savvy public relations and digital writer and content creator to join our dynamic and fast growing team working on a range of top B2B and B2C brands Read more >>

Marketing Manager - Cape Town
Adventure Boot Camp is looking for a mid-level marketing manager who is strategic and meticulously organised! Please only apply if you meet all the minimum requirements. Read more >>

Mobile App Developer - Johannesburg
A technology-driven digital solutions company, is seeking an experienced PHP Native app developer. Read more >>

Senior PR Account Director - Cape Town
Mediaweb is seeking senior publicists with excellent writing/media liaison skills, to work on one of the most reputable names in the financial services industry. Read more >>

Senior PR Account Director - Johannesburg
Mediaweb is seeking senior publicist in Gauteng with proven writing/media liaison expertise, to work on one of the most reputable names in the financial services industry. Seniors only! Read more >>

Graphic/Web Designer - Johannesburg
Leading industrial agency is looking for a creative, dynamic, energetic graphic designer who is not afraid of handwork and wants to grow their career. Read more >>

Account Manager - Johannesburg
A B2B marketing agency is looking for an energetic, self motivated account manager with Honours degree. The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>

Senior or Mid-Junior Graphic Designer - Kempton Park
Orange is looking for a conceptually strong and creative graphic designer for print and web work. Candidates should be well-rounded and passionate designers with an eye for detail. Read more >>

Office Administrator - Shaka's Rock
Thumbtribe office administrator: general administrative support for our media, agency, sales and financial teams in Ballito, KZN. Read more >>

Commercial and Business Development Executive - Cape Town
Cape Town Tourism seeks to appoint a suitably qualified commercial and business development executive. Read more >>

Ecommerce and CRM Manager - Cape Town
Cape Town Tourism seeks to appoint a suitably qualified ecommerce and CRM manager. Read more >>




New events to diarise

Strategy in a day - 26 Jun 2014 to 23 Jul 2014 Cape Town,Port Elizabeth,Johannesburg,Durban
Strategy in a Day. Johannesburg, Cape Town, Durban and PE. It takes just one day to get to grips with strategy, if you're serious about being more strategic. Read more >>


STOKVELEX 2014 - 3 Jul 2014 to 6 Jul 2014 Pretoria
The STOKVELEX 2014 is a Premiere show targeting Stokvels, cooperatives and individuals around the Gauteng region. Read more >>


International Startup Event
Startup Grind Johannesburg - 18 Jun 2014 44 Stanley Ave, Johannesburg

#CapeMarketing workshops
One Up Agency-Book here through Meetup - 18 Jun 2014 to 19 Jun 2014 Cape Town

A- Z of brand building
Vega School of Brand Leadership - 19 Jun 2014 to 27 Jun 2014 Johannesburg,Durban

Events Management, Protocol and Diplomacy Seminar
Cornerstone Consultancy International - 16 Jul 2014 to 18 Jul 2014 Johannesburg

Startegic brand leadership
Vega School of Brand Leadership - 22 Jul 2014 to 23 Sep 2014 Johannesburg

Digital Strategy in Building Brands
Vega School of Brand Leadership - 22 Jul 2014 to 23 Sep 2014 Johannesburg,Durban

Online content strategies workshop
Blue Magnet Digital Academy - 6 Aug 2014 to 7 Aug 2014 Johannesburg


Upcoming events

Measuring marketing ROI and customer engagement - 10 Jun 2014 Johannesburg
Measuring marketing ROI and customer engagement! Attend this workshop on 10 June - Learn how to master the calculations from financial and customer data to guide your marketing spend and determine ROMI. Read more >>


Footnote Summit - 13 Jun 2014 Cape Town
Industry leaders discuss digital publishing at Footnote Summit, Africa's largest digital publishing conference. Early bird bookings are available for a limited time at R1,500 per person. Read more >>


The Youth Marketing Strategy Conference 2014 - 13 Jun 2014 Johannesburg
Designed for brands and businesses that wish to gain deeper insights and latest trends in the youth market. Read more >>


Proofing and sub-editing basics
Institute for the Advancement of Journalism - 9 Jun 2014 to 11 Jun 2014 Johannesburg

Essentials of managing people
Rhodes University - 9 Jun 2014 to 13 Jun 2014 Grahamstown

Tax Indaba 2014
Informa - 9 Jun 2014 to 13 Jun 2014 Johannesburg


Quotes

Orison Swett Marden
"Don't wait for extraordinary opportunities. Seize common occasions and make them great."
Henry Drummond
"Unless a man undertakes more than he possibly can do, he will never do all that he can."
Confucius
"A superior man is modest in his speech, but exceeds in his actions."
Shelby Steele
"Opportunity follows struggle. It follows effort. It follows hard work. It doesn't come before."
C. S. Lewis
"You are never too old to set another goal or to dream a new dream."

More quotes  Submit a Quote




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