Marketing Director and CEO
Location:Cape Town, South Africa
Laine Barnard is the CEO and Marketing Director of 8brand
. Laine has been instrumental in the repositioning and re-branding of some of the top telecommunication players in Africa, developing many successful brand launch strategies, go-to-market strategies and repositioning strategies.
8Brand - www.8brand.co.za
SkillsBrand Activations, Brand & Identity, Environmental Branding, Outdoor media, Advertising, Marketing & Brand Strat, App development, App design, Mobile
For decades, consumers depended on marketers to help them decide whether a product was a good purchase or not. If the product delivered on the marketing message, the...
Laine Barnard 3 Jul 2014
The process of urbanisation is steamrolling through Africa and with that comes more spending money and a growing desire to spend that money - making retail in Africa a hot topic right now.
Laine Barnard 6 Jun 2014
Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.
Laine Barnard 3 Jun 2014