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There are two components to the study, which was conducted by HDI Youth Marketeers, across the seven regions of the Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape. One is Brand Preference and the other Lifestyle & Consumer Behaviour.
Trevor Ormerod, GM: Group Sales for Times Media says, "This year we've reached a milestone, marking a decade of the annual awards, which have established a strong presence amongst the youth, marketers and brands in South Africa today."
"The survey has grown so much in a decade, from an initial sample of less than 2,000 to over 5,500 now and, while changes are always fun to see, it's also great to see some winners like Coca-Cola, Vodacom and Doritos who have scooped gold for a decade," says Jason Levin, MD of HDI.
Download a list of the winners here (pdf)
View the 2014 HDI Survey Methodology (pdf)
For more information go to www.TMAdRoom.co.za.