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Marketing & Media South Africa



Winning an AdReview award reflects business success

In a follow-up to the AdReview Awards featured on Bizcommunity last week, Danette Breitenbach chatted to some of the winners to find out how winning an AdReview award reflects the success of their business.

Harry Herber suggests we buckle up for the media ride of our life. Why? Because he says the next TV tsunami is on its way.

Jessica Davis takes a look at six social media marketing lessons for B2B marketers, and Louise Marsland suggests that shopper marketing is the new mass media. She reckons mall and in-store media companies are driving the next wave of innovation in brand marketing.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


AdReview winners reflect business success
[Danette Breitenbach] Ogilvy Cape Town (O&M CT) was awarded AdReview Agency of the Year at the end of last week when the 12th year of the awards took place in Johannesburg. Read more >>

Buckle up for the media ride of your life!

Harry Herber

The next TV tsunami is on its way. We know that the implementation of digital terrestrial television will significantly change the landscape of television in South Africa in many ways.

Read more >>

DigiChat with Andrea: Online audience measurement in South Africa

Andrea Mitchell

Much confusion lies in the measurement of South Africa's online audience... Let's unpack the jargon.

Read more >>

Google overtakes Apple to become the 2014 BrandZ Top 100 most valuable global brand
[Issued by Millward Brown]

Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159bn, an increase of 40% year-on-year.

Read more >>


Creative Week Cape Town
Loeries entry deadline extended to 13 June
The Loeries deadline has been extended to 13 June. Judging takes place during Loeries Creative Week Cape Town from 15-21 September 2014. Winners will be announced Saturday 20 and Sunday 21 September at the 36th Annual Loerie Awards at the CTICC. Read more >>

Marketing
Shopper marketing: The new mass media

Louise Marsland

I believe mall and in-store media companies are driving the next wave of innovation in brand marketing. Read more >>




Six social media marketing lessons for B2B marketers

Jessica Davis

According to a Forbes report social media marketing is one among the three most common digital marketing strategies used by B2B firms, the other two being digital content creation and online advertising. Read more >>

The Great Facebook Swindle

Jason Stewart

South African brands are being swindled into spending money, time and effort on Facebook because of the hype and encouragement spread by 'social media gurus' as well as the world's infatuation with this sexy medium. Read more >>

BFF's: PR, experiential marketing and social media

Gugu Sithole

The future of marketing

Marthinus Botha

What is indigenous content and should it be part of your content strategy?

Claire Butler

Rate of social, technology change leaves marketing behind

Diane Charton

Discerning your customer

Munya Marongwe

FMCG marketing in the emerging marketplace

Issued by Boomtown

Building meaningful customer engagement that drives revenue

Issued by Knowledge Resources

IMC Conference Cape Town announces speaker topics

Issued by Living Your Brand

Advertising
Is the ASA flouting the CPA?

Saul Aryeh Shoot

Does the Advertising Standards Authority flout the Consumer Protection Act, which prohibits false, misleading or deceptive misrepresentations? Read more >>




AdReview Awards 2014: Ogilvy CT takes top spot
The more things change...

Francois Boshoff, Glenn Jeffery

DDB South Africa to partner with Telkom

Issued by DDB South Africa

Sizmek's four powerful waste eliminators

Issued by Sizmek

Havas Worldwide Johannesburg reignites pride for SAA in the hearts of the people

Issued by Havas Worldwide Johannesburg

The future of marketing according to Neil Hart

Neil Hart, Issued by Boomtown

Francois du Preez joins Grey Digital as creative director

Issued by Volcano

Iconic Lucky Star appoints JWT Cape Town as lead creative agency

Issued by JWT

Branding
Brand building Part 3: Creating value vs price

Michael Wood, Issued by Aperio

Cinema
Durban International Film Festival opens in July
The 35th Durban International Film Festival (DIFF) hub, which houses both screenings and industry events, will be located at the newly renovated Tsogo Sun hotel on Durban beachfront's Golden Mile from 17-27 July 2014. Read more >>

CSI
Corporates building teams and helping communities with Red Cherry

Issued by Red Cherry Media

Changing education one mountain at a time

Issued by Joe Public

Design
Fifth WDC pitching session next week
The fifth pitching session, hosted by the Cape Town Design NPC, will take place 5-8pm on 27 May at the Clocktower Centre, Pavilion Conference Centre, V&A Waterfront. Read more >>

Annual trend forecast from Dave Nemeth in July
The new-look Google

Stephen Sandmann

Why relevant design is the way forward

Kean Hartnady, Issued by Volcano

Digital
[Net Prophet] How the SA games industry ticks

Sindy Peters

This year's Net Prophet attendees were introduced to two of South Africa's game industry pioneers; Danny Day and Marc Luck. The game designers gave vivid insight into the workings of a community Day had started by accident. Read more >>




[Net Prophet] Lessons from entrepreneurs

Ilse van den Berg

Apart from Net Prophet 2014 being a huge success; it was probably my most inspiring day this year so far. Top lessons I took home was from Quirk's Rob Stokes and Over's Aaron Marshall. Read more >>

How to turn away online business

Marion Scher

The social media response

Jaco Pienaar

Naming your baby for online success

Matthew Arnold

Techsys Digital rebrands to reflect strategic and design strength

Issued by Techsys

SA reboots with Break.Make.Create

Issued by Hellocomputer

GraphicMail unites development, sales and support under one roof

Issued by GraphicMail

Cell C calls on Hellocomputer

Issued by Hellocomputer

Striata's 'Big 6' email marketing trends of 2014 - video

Issued by Striata SA

Dynamic retargeting with DQ&A

Saskia Delfgaauw, Issued by DQ&A Media Group

Realmdigital enables Real Meal Revolution e-book to sell digitally

Issued by Realmdigital

Habari Media: Key trends emerging in Ad Ops

Issued by Habari Media

Inspired by Nkandla, it's time for a Sowetan LIVE upgrade

Issued by Times Media LIVE

NATIVE VML plays key role in new JSE website

Issued by NATIVE VML

Education & Training
Creating the stars of the future

Danette Breitenbach

Despite the chill of the Johannesburg night the Vega School Johannesburg campus was abuzz with excitement on Wednesday. Read more >>




Milpark partners with international private education group

Issued by Milpark Education

Damelin and CityVarsity sponsored teams scoop Top Gear awards

Issued by Educor

Events & Conferencing
Up-and-coming corporate event trends

Terry Sutherland

As brands scramble to make an impact in a fiercely competitive market, corporate events provide an invaluable opportunity to leverage your brand and engage audiences. Read more >>

Sekunjalo Edujazz still making a difference after 14 years

Issued by espAfrika

Gearhouse Splitbeam provides full service for Full Moon

Issued by Gearhouse SA

Exhibitions
Why do exhibitors fail at following up on the leads they collect at trade shows and exhibitions?

Issued by SSQ Exhibitions

Let your stand do the talking through digital fabric printed graphics

Issued by SSQ Exhibitions

Exhibition organisers, exhibitors, and suppliers: The collaboration

Issued by SSQ Exhibitions

Media
2014 Standard Bank Sikuvile Journalism Award winners announced
In recognising excellence in journalism, Print and Digital Media South Africa (PDMSA) have announced the 2014 Standard Bank Sikuvile Journalism Award winners. Read more >>

Fact checking may check debate

Anton Harber

MOST Awards 2014 upgrade Legend and Rising Star Awards
MDDA-Sanlam Local Media Awards finalists announced

Issued by MDDA

Newspapers
Top lineup for 'Future of Newspapers' seminar
On 30 July, the 'Future of Newspapers' seminar will be held at Wanderers' Club, Illovo Johannesburg, featuring Professor Anton Harber, as the keynote speaker. Read more >>

Sunday Independent ordered to apologise for DA Twitter story
Online Media
Why retrenched journalists are jumping ship to website copywriting services

Graeme Wilson

The brand publishing industry is growing at a breakneck pace, and many retrenched journalists are turning their hand to website copywriting services as a result Read more >>

An online paparazzi feast - a first for South Africa

Issued by 24.com

OOH
Alliance Media does it again!

Issued by Alliance Media

PR & Communications
Project management - the key to successful localisation

Françoise Henderson

Companies that enter new geographies often localise their offering to acknowledge local realities. Translation is a key component of that. Read more >>

How to write a riveting brochure

Hansie Smit

Production
Bubbles and babies

Issued by Ola! Films

Publishing
Shortlist for 2014 Sunday Times Literary Awards
The shortlist for 2014 Sunday Times Literary Awards has been released, ahead of the announcement of the winners on 28 June 2014. Read more >>

Radio
2000FM launches Africa Fridays to #SaveOurGirls
In an aim to save the Nigerian school girls who were abducted in April, SABC's 2000FM has decided to take action and embrace this challenge during Africa Month. Read more >>

Former Bush Radio MD dies
Pretty much all you need to know to run a traditional radio station

Travis Bussiahn

Best radio ad of the month

Issued by Boomtown

Recruitment
IT, HR and motor industries booming for job seekers

Issued by CareerJunction

Research
SAARF RAMS May 2014 results
The latest SAARF Radio Audience Measurement Survey (RAMS) results have been released for May 2014. Read more >>

Believe it or not, you've just finished 'working for the government'
MROC pioneer Columinate sees significant growth

Issued by Columinate

The journey of employee engagement leads to success

Issued by TNS South Africa

Retail
[Net Prophet] Future of retail is consumer-driven

Sindy Peters

eBay's current VP of Marketing Jody Ford made some interesting predictions for the not too distant future of shopping at this year's Net Prophet conference. Read more >>

Youth Marketing
The Youth Marketing Strategy Conference 2014

Issued by Branded Youth


International

Why we decided to do away with meetings and remove bosses from our start-up

Christian Ángel

PEREIRA, COLOMBIA: Our start-up is now six years old, and during that time we have learned a lot, mainly from mistakes - and from the only two initiatives that were correct from the beginning and are still present today. Read more >>

S. Korea's top mobile chat app, online portal to merge
SEOUL, SOUTH KOREA: - South Korea's top messaging service provider, Kakao Corp., and its second largest Internet portal, Daum, announced a merger to create a company with an estimated market value of US$3bn. Read more >>

Cellphone question mark at World Cup stadiums
RIO DE JANEIRO, BRAZIL: At least two of Brazil's 12 World Cup host stadiums will not be able to provide fans the cellphone and Internet coverage that organisers had promised, telecommunications companies revealed. Read more >>

Forget apps, old-school mobiles ring in a comeback
Twitter blocks 'blasphemous' content in Pakistan
Lions Health adds speakers
Android out to conquer businesses with start-up Divide
Cannes Lions honours Joe Pytka with the Lion of St Mark
100 arrests in global raids on 'BlackShades' hackers
Shopping cart abandonment syndrome: The future of retail is now

Mark Kirkpartick


More International


Galleries

On the red carpet AdReview Awards 2014

More
Neon Run Joburg

More

More galleries  


Government

SA manufacturing 'pulls African growth down'
SA's weak manufacturing sector expansion has dragged down sub-Saharan Africa growth, says a new United Nations Industrial Development Organisation report. Read more >>

Zuma announces new Cabinet
President Jacob Zuma announced his new cabinet at a special media briefing in Pretoria last night. Read more >>

New ministers and their portfolios
Jacob Zuma has announced the creation of new ministries in a bid to transform the economy and to restore the confidence of foreign investors in the country. Read more >>

Finance Ministry warns of fake Twitter account
Premier optimistic at mediation in platinum strike
Repo rate unchanged
Netcare is 'seeking to silence KPMG'

Ernest Mabuza

SAA's Kalawe says he expected 'sabotage'

Nicky Smith

Government and private sector after 20 years of democracy

Brett Bowes

SA, US officials crack financial fraud scam
SGBs join probe into sale of posts
Let's pull together towards growth

Phumla Williams


More Government news


Lifestyle

S-Class for sheer luxury, elegance and comfort

Henrie Geyser: motoring editor

Anybody with a passion for anything on four wheels powered by a combustion engine will by now have heard and read about the new Mercedes-Benz S Class, described by Mercedes-Benz and numerous motoring scribes all over the world over as 'the best car in the world'. Read more >>

Rudimental and Crystal Fighters, first international acts announced for RTD 2014
Rocking the Daisies are excited to play host to Brit 2014 Award winner Rudimental, and the wonk-funk, alternative dance band Crystal Fighters. Both acts are fresh out of London's underground music scene and are the first set of international artists confirmed to perform at this year's festival. Read more >>

Le good life at Le Franschhoek

Ruth Cooper

Franschhoek has always been a town I felt an affinity towards; the sophisticated French cousin to my hip Mother City if you will. With great food, wine, art, culture and scenery it's hard not to be seduced by her many charms. Read more >>


New accounts

  • Naartjie Kids signs Engage Brandcraft - more info
  • Gullan&Gullan adds four new clients to portfolio - more info

More accounts  Submit a New account


People on the move

  • Grey PR upweights client service team - more info
  • Team promotions at Grey Johannesburg - more info
  • Unilever appoints communications director - more info
  • Dermalogica SA appoints national marketing manager - more info

More people  Submit a Person


Jobs offered

Mid-Weight Interaction Designer - Johannesburg
iProspect is seeking a mid-weight interaction designer to join a new and evolving creative team that will work on top global and local brands. Read more >>


Business Development Position - Johannesburg
Columinate is looking for a sales/business development manager to join our growing team. We want the best of the best. If you love sales, marketing and research, apply! Read more >>


Account Manager - Johannesburg
Creatively intelligent, skilled communicator, deadline driven, client-focused account manager for blue chip client. Read more >>


Web Designer - Johannesburg
iGroup, a digital solutions company is seeking a talented, well-rounded web designer. Read more >>

Marketing Assistant - Beverages - Bellville
Pioneer Foods' currently seeks to appoint a marketing assistant in the Pioneer Foods Groceries Division in Bellville. Read more >>

Writer - Cape Town
We're looking for a very special writer with some experience. Account portfolio includes local and international brands and clients across all media. Positive creative environment. Cape Quarter, Cape Town. Read more >>

Researcher/Content Developer - Johannesburg
Experienced researcher/content developer required to start immediately for television/multimedia platform. Read more >>

SEO Manager - Cape Town
HoneyKome needs an SEO manager with off- and on-the-page expertise to help us ensure that our digital properties set the bar in terms of natural (and paid) search. Read more >>

Group Accountant - Cape Town
The role of group accountant will encompass the management of the finances for various group companies and the successful candidate will have completed articles and possess a BCom-Accounting or equivalent qualification. Read more >>

Deputy Director - Creative Design - Cape Town
The department of the premier needs a suitably qualified and experienced individual to fill the position of deputy director: creative design in Cape Town. Read more >>

Junior Digital Project Manager - Cape Town
A fantastic opportunity exists with a leading digital agency. The search is on for a junior project manager with a love of digital and previous project management experience. Read more >>

Journalist - Edenvale
Publishing company in Edenvale is looking for an experienced journalist for its trade and technical magazines. Read more >>

Assistant Editor and Music Editor - Cape Town
Vacancies at This Is Africa - Assistant editor and music editor, minimum three years experience within a media environment (broadcasting, online or print). Read more >>

PR Account Manager - Johannesburg
DUO Marketing + Communications is looking to appoint two account managers with passion, integrity and a proven track record, for its new Johannesburg office, working directly with the regional manager. Read more >>

Sales Executive - Pretoria
Energetic, experienced and target driven sales executive required to maximise radio sales of campus radio station. Read more >>

Sales Manager - Pretoria
Sales manager required in the radio industry with strong sales management and networking skills to manage the total sales environment of Tuks FM Trust campus radio station. Read more >>

Business Unit Director - Johannesburg
Top BEE business unit director with Bus to Bus experience, for well known agency. 10 Years agency exp.- two as a BUD, great career opportunity. Read more >>

Junior Digital Account Manager - Cape Town
25AM is hiring a junior account manager to join the client service team and assist in managing a set of client accounts from a digital perspective. Read more >>

PR Account Director - Cape Town
Brand inc. Creative Group is looking for a well and full spectrum experienced PR account director to handle multiple blue chip accounts, with a minimum of eight years experience. Read more >>

News and Social Media Facilitator - Cape Town
A dynamic news and social media facilitator needed for fastest-growing art news portal: The SA Art Times. Read more >>

Front-End Developer - Cape Town
HoneyKome, a digital agency that forms part of the Ole! Media Group, requires a front-end developer with three years+ experience in HTML5, CSS3, X-HTML, Javascript, J-Query, Adobe. Read more >>

Social Media Manager - Cape Town
Create our clients' social media strategy and editorial calendar, and execute this through various digital platforms with the intent to further brand awareness, generate inbound traffic and cultivate relationships. Read more >>

Bookkeeper - Cape Town
Position of bookkeeper - debtors will report to group accountant. Role: process debtors payments, handle queries, reconcile accounts, age analysis, prepare journals, cash book, petty cash, prepare legal handover packs. Read more >>

PR Account Manager - Cape Town
Cape Town based PR agency looking for a superstar account manager to join our small specialist team working on clients in the business and lifestyle sectors. Read more >>




New events to diarise

The Youth Marketing Strategy Conference 2014 - 13 Jun 2014 Johannesburg
Designed for brands and businesses that wish to gain deeper insights and latest trends in the youth market. Read more >>

Search marketing workshop - 24 Jun 2014 to 26 Jun 2014 Cape Town
Demystifying SEO, AdWords and Analytics in just three days. This course is an absolute must for an website owner or marketer. Read more >>

Graphic design course
Visual Skills School - 2 Jun 2014 to 6 Aug 2014 Pretoria

The community of learning principals event
Symphonia for South Africa - 12 Jun 2014 Bellville, Cape Town

The Mighty Blogathon
The Common Room - 26 Jun 2014 Johannesburg

Search marketing course
Blue Magnet Digital Academy - 14 Jul 2014 to 16 Jul 2014 Johannesburg

Social media marketing for business workshop
Blue Magnet Digital Academy - 17 Jul 2014 Johannesburg

SmartReading workshops
Business School Netherlands - 28 Jul 2014 to 31 Jul 2014 Johannesburg,Cape Town

Graphic and web design workshops
Multidimensions - 6 Aug 2014 to 27 Aug 2014 Sandton

Digital marketing strategies course
Blue Magnet Digital Academy - 25 Aug 2014 to 27 Aug 2014 Johannesburg


Upcoming events

African Construction Expo and Conference 2014
Hypenica - 26 May 2014 to 29 May 2014 Johannesburg

Principles of graphic design
AAA School of Advertising - 26 May 2014 to 30 Oct 2014 Cape Town

Essentials of newspaper management course
Rhodes University - 26 May 2014 to 30 May 2014 Grahamstown

Media Law
Institute for the Advancement of Journalism - 27 May 2014 Johannesburg

DTP Adobe Illustrator CS6
AAA School of Advertising - 27 May 2014 to 24 Jun 2014 Cape Town

Blogging for freelancers
SJC Creative - 27 May 2014 Richmond

Zimbabwe Country Focus Seminar
AFRICA EXCHANGE - 27 May 2014 1 Albany Road , Parktown, Johannesburg


Quotes

Thomas Edison
"Everything comes to him who hustles while he waits."
Benjamin Franklin
"Tell me and I forget. Teach me and I remember. Involve me and I learn."
Sydney Smith
"Obstacles are those frightful things you see when you take your eyes off your goals."
Ken Blanchard
"There is a difference between interest and commitment. When you're interested in something, you do it only when it's convenient. When you're committed to something, you accept no excuses, only results."
Milton Berle
"If opportunity doesn't knock, build a door."

More quotes  Submit a Quote




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