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Gugu Sithole
After several years of working, racking up experience in government communications, promotions, television broadcasting, PR and experiential marketing, I'd like to think of myself as standing for individualism, big thinking, and clever solutions. Naturally, I'm always looking to work with people who have the same ideals. My ability to adapt to any work situation means I'm able to go from writing a blog post to whipping up a PR strategy, to launch a leading international brand.
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After several years of working, racking up experience in government communications, promotions, television broadcasting, PR and experiential marketing (yes, all that), I'd like to think of myself as standing for individualism, big thinking, and clever solutions. Naturally, I'm always looking to work with people who are driven by the same ideals. My ability to adapt to any work situation means I'm able to go from writing a blog post to whipping up a PR strategy, and then going off to launch a leading international brand.
Big brand experience
I've been fortunate enough to have worked with some great brands over the years, including the likes of the JSE, V&A Waterfront, Siemens Southern Africa, Hästens South Africa, Taj Cape Town, Audi, Bobbi Brown Cosmetics, Mountain Dew, and SABC's Hectic Nine-9 and Bitten. And over the last while, my strong media contacts (in the lifestyle and entertainment sector), and PR savvy, have allowed me to add SA music industry favourites Chad Saaiman and Jimmy Nevis to my exciting porti.
Stretching in 2014
I'm excited to be working with an agency which I believe to be pioneering the experiential marketing industry in South Africa. In order for any brand to be loved, it must be brought to life. And Stretch continues to do that with innovative concepts like the floating vending machine, pop-up skate park, moving gig and so many more. And with each successful campaign, they change brand managers' perceptions towards the discipline and cement experiential marketing's place in the communications mix. My work with them has allowed me to further explore the intimacy between PR and experiential marketing in targeting consumers and media simultaneously (and directly). Essentially, we work together to produce consumer-focused experiences that attract mass media interest.
Innovate or die
Of course, I wouldn't be a true communications professional without some social media savvy. In this world of digital technology, better PR depends on social media education. It's my job to stay on top of trends, to trawl the web to identify the most knowledgeable (and influential) bloggers and social networkers, and even build relationships with journalists - while increasing the likelihood of future coverage - by engaging with them on social media. Part of my role for all my current clients is the management of (or consultation on) social media.
About me
After several years of working, racking up experience in government communications, promotions, television broadcasting, PR and experiential marketing (yes, all that), I'd like to think of myself as standing for individualism, big thinking, and clever solutions. Naturally, I'm always looking to work with people who are driven by the same ideals. My ability to adapt to any work situation means I'm able to go from writing a blog post to whipping up a PR strategy, and then going off to launch a leading international brand.
Big brand experience
I've been fortunate enough to have worked with some great brands over the years, including the likes of the JSE, V&A Waterfront, Siemens Southern Africa, Hästens South Africa, Taj Cape Town, Audi, Bobbi Brown Cosmetics, Mountain Dew, and SABC's Hectic Nine-9 and Bitten. And over the last while, my strong media contacts (in the lifestyle and entertainment sector), and PR savvy, have allowed me to add SA music industry favourites Chad Saaiman and Jimmy Nevis to my exciting porti.
Stretching in 2014
I'm excited to be working with an agency which I believe to be pioneering the experiential marketing industry in South Africa. In order for any brand to be loved, it must be brought to life. And Stretch continues to do that with innovative concepts like the floating vending machine, pop-up skate park, moving gig and so many more. And with each successful campaign, they change brand managers' perceptions towards the discipline and cement experiential marketing's place in the communications mix. My work with them has allowed me to further explore the intimacy between PR and experiential marketing in targeting consumers and media simultaneously (and directly). Essentially, we work together to produce consumer-focused experiences that attract mass media interest.
Innovate or die
Of course, I wouldn't be a true communications professional without some social media savvy. In this world of digital technology, better PR depends on social media education. It's my job to stay on top of trends, to trawl the web to identify the most knowledgeable (and influential) bloggers and social networkers, and even build relationships with journalists - while increasing the likelihood of future coverage - by engaging with them on social media. Part of my role for all my current clients is the management of (or consultation on) social media.
