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Marketing & Media South Africa

Just because you're on holiday doesn't mean your target market is

OK, so it's the end of the year and you're basking in the sun ... or whatever rocks your boat ... meanwhile your target market might not be taking it easy. That's why Bizcommunity.com is compiling a special newsletter for you - and it's just because you're on holiday, but that doesn't mean your target market is. It will be in your inbox on 18 December... look out for it, there might be more in there than you expect.

Another special for you, watch the video footage of the presentations from the Loeries International Seminar of Creativity held earlier this year at Cape Town's City Hall.

What is strategic intent and why does it matter? Sid Peimer takes a look at strategic intent and how it can work for you and your company.

Danette Breitenbach recently caught up with Vicki Myburgh, entertainment & media industries leader for PwC Southern Africa, and got Myburgh's views on why mobile internet is key in Africa and will be key in the future. Read, learn, and plan your expansion into the continent.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Just because you're on holiday doesn't mean your target market is
[Issued by Bizcommunity.com] The digital media never sleeps. Content on Bizcommunity.com's industry web and mobisites is archived and accessible by our community and your prospective audiences 24/7, 365. Read more >>

International Seminar of Creativity videos now live

Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)

Read more >>

Mobile internet key in Africa

Danette Breitenbach

The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.

Read more >>

How an explosion of creativity beat a bid to censor the media

Anton Harber

"At present, we only know," George Orwell wrote in his great piece on censorship, "that the imagination, like certain wild animals, will not breed in captivity." Orwell was wrong.

Read more >>


Media Freedom & Right to Know
'Killer' reporters out to clobber Krejcir?

Rod Baker

Marketing
Content marketing: What could possibly go wrong?

Dylan Balkind

If you've heard the term 'Content Marketing Matters Most' and felt your jaw slack with the lack of enthusiasm, you are not alone. If you felt this way because of how this content generally inundates your day and leaves you overcome with an acute case of the discombobulations - you are not alone. Read more >>




How essential is hosting for marketing campaigns?

Ness Garcia

When you are planning an online marketing campaign, your first thought usually has nothing to do with the host your company is with. Although it may not seem to be that big of a deal, it is extremely important. Read more >>

Four perils of a 'December mindset'

Catherine Milward-Bridges

Research indicates need for reinvention in South African marketing
The Small Business Growth Conference - A highlight during Global Entrepreneurship Week

Issued by Living Your Brand

Brands must find the "emotional" benefit to connect with consumers

Issued by Aperio

Advertising
Pic art! Poster's not ours, says Nando's
An unauthorised digital poster using a remarkably similar visual identity as Nando's has been released into the wild by Fando's, which possibly stands for fans of Nando's. Read more >>




Nando's new roster of marketing agencies
Joe Public scoops the Annual Agencies' Agency of the Year award

Issued by Joe Public

The Volcano Group gets tongues wagging with Tabasco

Issued by Volcano

Branding
A "best-seller" brand

Claudio Milo

If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer. Read more >>


Leveraging the Impact of social media on the PR landscape
Red & Yellow's Di Charton share insights at PRNet's final event for 2013 about how best Social Media channels connect people to each other and the opportunity this presents for brands to connect to and develop conversations. The PRNet event starts at 5.30pm 5 December 2013 at Bizcommunity's offices in Mowbray, Cape Town. Click here to book
Creating global South African brands, one expat at a time

Al Mackay

I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West. Read more >>

South Africa: The brand has unlimited potential

Tralone Khoza

See yourself as a brand

Laura Chiweshe

Is your brand green?

Issued by Wrappa Branding and Design

Zinto brings brands to life

Issued by Zinto Activation Group

Cinema
Mandela movie a hit

Rod Baker

CRM
Sage Pastel help desk best in the world

Issued by Sage Pastel

CSI
Record attendance at this year's Sisters with Blisters walk

Issued by Jacaranda 94.2 FM

Draftfcb Johannesburg shows how to make a difference in first 1000 days

Issued by Draftfcb (South Africa)

Design
Virtual teams are real

Lucinda Hooley, Issued by Blue Moon

Digital
Digital marketing from a South African perspective

stephen sandmann

I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception. Read more >>

Reduce, reuse, recycle

Glenn Gillis

So if a picture is worth a thousand words, then surely moving pictures are even more valuable. Read more >>

Big brother and big data

Aki Kalliatakis

MWeb to increase data speed
Social media hub developed for Mandela film
Nose-jobs, agencies and copyright infringement

Paul Jacobson

Disruptive technologies affect document management
Three ways to sabotage your website

Marc Pienaar

YOU app pays tribute to Joost van der Westhuizen

Issued by Media24 Digital Magazines

Calculate toll fees using your smartphone

Issued by AfriGIS

PlanetF1.com wins at this year's Bookmarks Awards

Issued by Ole! Media

Media veteran Andre Steenekamp to head up Acceleration Media

Issued by Acceleration Media

Artifact brings home a gold and a silver

Issued by Artifact Advertising

GraphicMail's top 2014 predictions and un-predictions for 2013

Issued by GraphicMail

London's FutureBook Innovation Awards recognises bookly as Best Start-up app

Issued by NATIVE VML

MACHINE innovates with engaging and quirky take on a corporate gift

Issued by MACHINE

Experience the new yahoo.co.za

Issued by Apurimac

All4Women Facebook page receives unprecedented engagement

Issued by Habari Media

Hellocomputer - Future makers

Issued by Hellocomputer

MyEdit: SA's best stories, tailored to your interests

Issued by Media24 Digital Magazines

Hellocomputer takes most golds at Bookmarks 2013

Issued by Hellocomputer

Romanz launch new music video exclusively in MyEdit

Issued by Media24 Digital Magazines

Education & Training
What is strategic intent and why does it matter?

Sid Peimer

The term 'strategic intent' entered our lexicon in 1989 with an article by that title appearing in the Harvard Business Review. The authors are Gary Hamel and (the late) C K Prahalad. Read more >>

Changing the face of modern education
Samsung Electronics South Africa has collaborated with education company, Pearson to equip students studying at Pearson CTI and Midrand Graduate Institute (MGI) with tablets from 2014. Read more >>

Is the cash register in your agency broken?

Sid Peimer

Marketing must inform supply chain, not the other way around...

Issued by IMM Graduate School of Marketing

Time to stop ignoring the bedrock of our educational crisis

Issued by The Community Chest of The Western Cape

Events & Conferencing
Scan Display acknowledged for advancing the exhibition industry

Issued by Scan Display

Sandile Zungu continues Extraordinary South Africans series of conversations

Issued by Litha Communications

Exhibitions
Illuminating the importance of "green" with aluminium

Issued by Right Stuff

EXSA's 2014 conference - Future proofing the exhibition industry

Issued by EXSA

Magazines
The PICA Awards: The best of the best

Danette Breitenbach

The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners. Read more >>

Stay on trend with Wedding Inspirations' stylish summer issue

Issued by The Wedding Group

Media
100 Most Influential Africans announced
The list of the '100 Most Influential Africans', which offers a glimpse into the diverse breed of young and established leaders intent on reinventing the face of Africa, has been released by pan African publication, New African. Read more >>

DMMA includes mobile and media planners in the conversation

Issued by Mobile Marketing Association

Message from the MMA: POPI is now an Act

Issued by Mobile Marketing Association

Booming week at Boomtown

Issued by Boomtown

Mobile
The Mobility 2014 research study released
The Mobility 2014 research study, conducted by World Wide Worx with the backing of FNB, reveals that the 19-24 age group - representing students and entrants into the workforce - is abandoning voice faster than any other segment. Read more >>

Cell C's plan to create platform for new entrants

Thabiso Mochiko

New apps will boost online banking
Newspapers
Dispelling myths about newspapers

Daya Coetzee

What is a newspaper? This may seem like a rhetorical question, but perhaps the answer lies at the core of what its future holds. Is the 'heart' of a newspaper black ink on white paper, or is it the content in a format that can be read? Read more >>

Abdul Milazi takes over Sunday World
Times Media has appointed Abdul Milazi as editor of Sunday World from 1 December 2013. He takes over from Marvin Meintjies who has been appointed to head up the Times Media London bureau. Read more >>

Online Media
Get your game on with uk.888.com online casino

Issued by 888.com

OOH
McDonald's billboards come to Mauritius!

Issued by Alliance Media

PR & Communications
Just how tasty is your piece of the pie?

Lorrianne Cloete

In the category of lifestyle PR, ask not how big your slice of the proverbial editorial pie is, but rather just how tasty. Let's face it, the media landscape has changed, the market has changed and surely now too should the measurement of editorial. Read more >>

Adapt or stagnate: The future of internal communication

Issued by icandiCQ

Niche tech PR agency expands into Gauteng after 10 years of success in the Cape

Issued by Duo Marketing

Production
Fresh Eye's Bevan Cullinan wins big at PromaxBDA Africa awards 2013

Issued by Fresh Eye Film Productions

Promotions
Crowdfunding platform drives development of creative enterprises
Crowdfunding has reportedly become a global force in funding new business ventures by leveraging the power of social media platforms to create start-up capital. Read more >>

Cyber Monday comes to SA

Issued by Africa Internet Accelerator

Tropika dares you to "Live Da Smoooth Life"

Issued by Clover

Publishing
Oscar Pistorius book out now
'Pieces of the Puzzle: Oscar Pistorius and Reeva Steenkamp Part One: The Killing' has been released by Sunday Times Books. Read more >>

Radio
Community stations offer sustained growth for advertisers
According to the latest Radio Audience Measurement Survey (RAMS), interest in community radio is rising, with a number of local radio stations showing an increase in listeners. Read more >>

Power FM brain drain
Recruitment
[BizCareers] December leave woes and resignation blues

Juliette Attwell

Make it a happy holiday: in this week's BizCareers Column, your leave woes are answered and we advise on how to face those December resignation blues - will you lose your bonus or not. Read more >>

Research
Reviewing latest research on readership
Ask Afrika's strategic innovations director, Grant Robertson shared insights from the International Print and Digital Research Forum Symposium, that he attended in Nice in October 2013. Read more >>

Lukewarm adoption of e-toll tags amongst motorists in Gauteng

Issued by Ipsos

BMi Research sponsors the Student Gold Pack Awards

Issued by BMi Research

The colourful, intriguing world of behavioural economics

Issued by TNS South Africa

Retail
Volcano Group teams up with The Manufacturing Circle to Buy Back SA

Issued by Volcano

Golden rules for creating happy shoppers who spend more

Issued by TNS South Africa

TV
Noah way! Trevor to star in own US sitcom

Rod Baker

NEWSWATCH: Home-grown stand-up comedian Trevor Noah is to star in his own US sitcom, reports Sowetan LIVE, and MyBroadband says a new report on SA's mobile pricing will debunk some beliefs. Read more >>

The Zuma show? What show?

Rod Baker

Food Network to produce Chopped South Africa

Issued by Mortimer Harvey

Youth Marketing
You Decide presents Future Leaders, the next chapter in the campaign to curb underage drinking

Issued by HDI Youth Marketeers


International

Cameron tweets in Mandarin on Weibo for China trip
LONDON, UK: British Prime Minister David Cameron has joined Sina Weibo, China's version of Twitter, and posted his first message ahead of a visit to Beijing, Downing Street said. Read more >>

Posh for Paris Vogue
PARIS, FRANCE: Ex-Spice Girl turned fashion designer Victoria Beckham has guest-edited the Christmas edition of Paris Vogue magazine, the publication said on Friday. Read more >>

US eyes phase-out of old telephone network
WASHINGTON, US: America's plain old telephone network is rapidly being overtaken by new technology, putting US regulators in a quandary over how to manage the final stages of transformation. Read more >>

Greenlight, Mortgage27 partner to deliver analysis of online search behaviour in the mortgage market
Euronews inaugurates its new Budapest office
NATO launches largest-ever cyber security exercises
Eurobest honours Canal+ with Advertiser of the Year 2013 Award
UN committee votes day to protect journalists
World's most expensive printed book sells for US$14.2m
Hewlett-Packard posts profit despite revenue slip
Smartphone sales top 1bn this year says IDC
D&AD taps into creative jealousies...
Anti-Australia protests in Indonesia as ex-spy chief hits out
Yahoo! gets its own global news anchor
More than 1m Xbox Ones sold in 24 hours

More International


Ornico new ad showcase

Television
Santam
Attacq
Shoprite
Moir's
Volkswagen

Radio
Panado
FNB
Vodacom
Timbercity
McDonalds



Government

Thembekile Makwetu appointed Auditor General
The Presidency has announced that Thembekile Kimi Makwetu has been appointed Auditor General with effect from 1 December 2013. Read more >>

Campaign launched to medically circumcise one million men

Gabi Khumalo

Deputy President Kgalema Motlanthe says government will over the next year strive to medically circumcise one million men through its Medical Male Circumcision (MMC) campaign. Read more >>

Lives at risk as ARV stocks fall say NGOs
The Department of Health has rubbished reports that several health facilities have run out of anti-retrovirals (ARVs) or have allowed stocks to diminish. Read more >>

Court outlaws racial quotas in Renate Barnard case

Carol Paton

Gordhan says SA complies with global tax standards
Road fund to study impact of more rail freight
Xingwana condemns rape of children
Poached rhino horns returned to SA
DJs ask SA, business, government to back anti-rape campaign
Adverts a threat to democracy: FF Plus
Outa says Sanral is misleading the public
Forensic investigation to probe Bekkersdal corruption claims
More clarity over SABC bosses at week's end
Broadband strategy to come before Cabinet
Six million filed tax returns says Gordhan
SABC: COO battle resolved soon? DA wants open meeting on broadcaster
Tax incentives attractive but restrictive
Middlemen preying on desperate mine pensioners

More Government news


Lifestyle

Corolla scores one million for Toyota

Henrie Geyser: motoring editor

Toyota South Africa Motors last week celebrated as the one millionth locally produced Corolla rolled of the production line at the company's Prospecton Plant in Durban, KwaZulu-Natal. Read more >>


New accounts

  • Wild magazine goes digital with Snapplify Technology - more info
  • CAMAF selects a PocketMedia® Z-CARD® again - more info
  • Tuned In Publicity picks up multi-million album seller Cindy Alter - more info

More accounts  Submit a New account


People on the move


More people  Submit a Person


Jobs offered

Graphic Designer/Web Designer - Johannesburg
Lumoss Mouldings have an opening for a talented, well organised graphic designer with experience in CorelDRAW, e-mail marketing, and website updating in Joomla. Must be able to start immediately. Read more >>


Senior Manager - Johannesburg
Marketing services role to align with the sales and marketing functions via extensive analyses of consumer behaviour, adex, TV audience measurement etc. to achieve desired revenue and viewership targets. Read more >>


Sales Account Manager - Stellenbosch
TWS Media serves the wine industry. The Wine Show is the leading consumer event and visits 3 cities. Wine Extra magazine is the best read wine title in SA. Read more >>


Senior Digital Marketing Specialist - Johannesburg
A client-facing digital marketing specialist within its technology group. Strong candidates will have a diverse digital marketing background with experience in designing, selling and deploying leading-edge marketing solutions. Read more >>


Senior eCommerce Developer - Norwood
An innovative technology-driven digital solutions company seeking three senior eCommerce developers (offering free coffee and paper clips)! Read more >>


Retail Account Manager - Johannesburg
Promise is searching for a highly competent retail account manager. Read more >>


Social and Marketing Intern - Cape Town
Primedia Online is a digital industry leader and part of the Primedia Group. We publish iafrica.com and are involved with digital advertising, ad operations and content marketing. Read more >>


Key Account Manager - Cape Town
Company: Dash of Lime Publisher Network (365 Digital (Pty) Ltd/Primedia Online (Pty) Ltd); www.dashoflime.co.za. Read more >>


Junior - Mid PHP/MySQL Developer - Bedfordview
The company is searching for a passionate, driven and strong PHP and MySQL developer who understands OOP. Send your CV if you fit the requirements. Read more >>


Web/App Designer - Bedfordview
Searching for a remarkable digital web/app designers. Send your portfolio. Read more >>

Digital PR Manager - Johannesburg
We are looking for a digital and social media PR executive who has a passion for Gauteng. Read more >>

Mid-Level Content Creator - Johannesburg
We are seeking a mid-level content creator, with a strong social media background and a passion for Gauteng. Read more >>

Advertisement Sales Executive - Johannesburg
Enjoy all the benefits of working for an established (est. 1975) and credible media company, while maximising the opportunities presented by the extreme disruption taking place in this space. Read more >>

Account Manager - Marketing Research - Cape Town
Responsible for design, execution and delivery of quantitative research projects from taking a brief to presenting results. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>

Business Unit Director - Market Research - Cape Town
The purpose of this position is to retain and develop the existing client base and, in so doing, deliver on profitability through a highly skilled and motivated team. Read more >>

PHP Web Developer - Johannesburg
Grenade is currently looking for a middleweight PHP developer to join our team and work on client projects as well as our own exciting products. Read more >>

Senior Designer - Cape Town
iProspect is seeking an established senior designer to work in an evolving creative team on some top global brands. We need a talented designer with great communication skills. Read more >>

Junior Web Developer - Johannesburg
Work with a skilled group of developers and creatives in Hero's Johannesburg office. You will be responsible for building HTML and CSS templates, as well as maintaining client websites. Read more >>

Mid/Senior Digital Designer - Sandton
We are a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Junior Social Media Consultant - Kyalami
Interested in the world of digital marketing and social media? Do you have copywriting and social media experience? WSI is looking for an ambitious social media trainee. Read more >>

Web Developer - Durban
DigitLab is a full-service social media and digital marketing agency looking to hire a web developer to add to our awesome team. Read more >>

Mobile Developer - Durban
DigitLab is a full-service social media and digital marketing agency is looking for a mobile developer to add to our awesome team! Read more >>

IT Journalist - Johannesburg
MyBroadband, the largest IT website in SA, requires an IT journalist or junior journalist. It requires well-qualified graduates who have a strong technical background. Read more >>

New Business Sales Executive - Cape Town
Scan Retail Solutions has an opportunity in Cape Town for a vibrant go-getter with a proven track record in sales, to source new business. Read more >>

Global Recruitment Consultant - Cape Town
The Talent Boom is searching for a booming great recruitment consultant with awesome talent matching ability and top notch business development skills to work with clients across SA and worldwide. Read more >>




New events to diarise

Professional Diploma in Digital Marketing - 7 Dec 2013 to 21 Dec 2013 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


Digital Marketing - Year-End Special - 20 Jan 2014 to 24 Mar 2014 Online
Quirk Education presents Digital Marketing, a 10-week online course designed for anyone who wants to kick-start or consolidate their digital marketing knowledge. Read more >>


Public Relations Practice
ProVox Centre for Public Relations & Communication - 8 Jul 2013 to 13 Dec 2013 Johannesburg

Media Management Scholarships at Rhodes University
Rhodes University - 28 Nov 2013 to 9 Dec 2013 Grahamstown

Sol Plaatje Institute for Media Leadership
Rhodes University - 28 Nov 2013 to 31 Jan 2014 Grahamstown

Fezile Dabi Benefit Concert
Fezile Dabi - 30 Nov 2013 Sasolburg

Social Media, Web and InDesign workshops
Multidimensions - 2 Dec 2013 to 6 Dec 2013 Johannesburg

Digital Marketing Collective
C6 Consulting - 5 Dec 2013 Cape Town

The Complete Sales Tool Box Workshop
The Training Experience - 22 Jan 2014 to 10 Jun 2014 Midrand,Cape Town,Umhlanga Ridge

Excel Level 2 Office 2013
Front Foot Strategic Consulting - 24 Jan 2014 Johannesburg

Movement Marketing Masterclass
BrandOvation - 20 Feb 2014 to 21 Feb 2014 Johannesburg

Social media boot camp - hands-on course
Britefire - 5 Mar 2014 Cape Town


Upcoming events

Professional Diploma in Digital Marketing - 7 Dec 2013 to 21 Dec 2013 Sandton,Cape Town,Johannesburg
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>

Professional Diploma in Digital Marketing - 7 Dec 2013 to 21 Dec 2013 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


Professional Diploma in Digital Marketing - 7 Dec 2013 to 21 Dec 2013 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


InDesign Pro Skills
Multidimensions - 2 Dec 2013 to 6 Dec 2013 Johannesburg

Social Media, Web and InDesign workshops
Multidimensions - 2 Dec 2013 to 6 Dec 2013 Johannesburg

Water Treatment - Advanced Water Workshop
Witbank Institute of Technology - 2 Dec 2013 to 6 Dec 2013 Johannesburg

Photoshop for beginners
2B Studio - 2 Dec 2013 to 9 Jan 2014 Cape Town


Quotes

Wilfred Owen
"Ambition may be defined as the willingness to receive any number of hits on the nose."
Howard Cosell
"What's right isn't always popular. What's popular isn't always right."
Oscar Wilde
"To live is the rarest thing in the world. Most people exist, that is all."
William Hazlitt
"The more we do, the more we can do."
C. S. Lewis
"You are never too old to set another goal or to dream a new dream."

More quotes  Submit a Quote




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