The Digital Edge - E-commerce in South Africa

In this week's episode we delve into the South African E-commerce industry to see where they've come in the past ten or so years. Ten years ago the buzz was all about virtual reality malls and how we would all be traversing these malls with VR glasses. The reality of online shopping though is that it is simply a virtual version of home shopping. You pick an item out of a catalogue and it gets delivered in a few days. Amazon is the leading retailer in the world with over five billion dollars worth of sales in 2008 so there is definitely a market for online shopping. Locally however, the industry seems stifled and limited to buying expensive laptops or cheap flowers. There is plenty of noise from smaller providers but no variation from these providers.

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