Sponsorship marketing | Bizcommunity

Sponsorship marketing | Bizcommunity

News

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 3 days

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Marketing

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Issued by Mscsports 22 May 2026

Promotions & Activations

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s Spread the Cheers

Issued by Playmakers 24 Nov 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

The Marketing Achievement Awards has unveiled the 2025 qualifiers (Image supplied)

Marketing

Marketing Achievement Awards unveils 2025 qualifiers

3 Feb 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Behind the Selfie

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Aa-isha Hassiem 23 Apr 2024

The power of passions displayed at the Marketing Achievement Awards

Marketing

The power of passions displayed at the Marketing Achievement Awards

Issued by Levergy 4 Apr 2024

Doug Place has won marketer of the year. Source: Supplied.

Marketing

Nando's CMO Doug Place crowned 2024 MAA Marketer of the Year

27 Mar 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Where to next for women’s sports?

Sponsorship

Where to next for women’s sports?

Seishane Leshaba and Tumelo Selikane, Issued by Playmakers 19 Jan 2024

Playmakers’ record breaking 2023

Sponsorship

Playmakers’ record breaking 2023

Issued by Playmakers Sponsorship & Marketing 18 Dec 2023

KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.

Marketing

All the qualifiers for the 2023/4 Marketing Achievement Awards

4 Dec 2023

The proliferation of passions

Sponsorship

The proliferation of passions

Issued by Levergy 18 Nov 2022

Firoze Bhorat, CMO at The Discovery Group is named the MAA 2022 Marketer of the Year Award

Marketing

Discovery Group & CMO win top leadership awards at 2022 MAA

14 Jul 2022

Marketing

All the 2022 Marketing Achievement Awards qualifiers

8 Jul 2022

Captivate contributes to the development of women in cycling through Cycle2Ride

Sponsorship

Captivate contributes to the development of women in cycling through Cycle2Ride

Issued by Playmakers 22 Jun 2022

Chaos Theory appointed licensee for Filmbankmedia

Film & Cinematography

Chaos Theory appointed licensee for Filmbankmedia

21 Apr 2022

Film & Cinematography

Chaos Theory named licensee for Filmbankmedia

20 Apr 2022

#BestofBiz 2021: Marketing & Media

Marketing & Media

#BestofBiz 2021: Marketing & Media

13 Dec 2021

Octagon SA relaunches

Sponsorship

Octagon SA relaunches

14 May 2021

All the Marketing Achievement Awards 2021 winners

Marketing

All the Marketing Achievement Awards 2021 winners

Issued by Marketing Achievement Awards 1 Apr 2021

#Newsmaker: Meagan Fester, Champ's new MD

Sponsorship

#Newsmaker: Meagan Fester, Champ's new MD

Jessica Tennant 23 Mar 2021

BREAKING: Introducing Champ, Duke's new sponsorship marketing agency

Sponsorship

BREAKING: Introducing Champ, Duke's new sponsorship marketing agency

11 Mar 2021

Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD

Advertising

Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD

Jessica Tennant 13 Nov 2020

Marketing & Media

Call to Enter 2020 Marketing Achievement Awards: Celebrating Those Who Dare!

Issued by The Marketing Achievement Awards 22 Jun 2020

Marketing Achievement Awards celebrates those who dare, calls for entries

Marketing

Marketing Achievement Awards celebrates those who dare, calls for entries

30 Jun 2020

When you see the stone coming, it hurts less

Recruitment

When you see the stone coming, it hurts less

Richard Lewis, Issued by Dentsu 20 Apr 2020

Measurement is not the issue. Your objectives are.

Marketing

Measurement is not the issue. Your objectives are.

Reece Jacobsen, Issued by Levergy 7 Aug 2019

Levergy and Sasol win at Marketing Achievement Awards

Marketing

Levergy and Sasol win at Marketing Achievement Awards

Issued by Levergy 4 Jul 2019

Poet, performer, singer, actress and presenter, Lebo Mashile was the MC for the evening. Image supplied.

Marketing

Winners announced for Marketing Achievement Awards

28 Jun 2019

Extended entry deadline announced for inaugural Marketing Achievement Awards

Marketing

Extended entry deadline announced for inaugural Marketing Achievement Awards

28 Feb 2019

(c) Maitree Boonkitphuwadon -

Marketing

Entries open for the inaugural Marketing Achievement Awards

25 Jan 2019

Nielsen Sports expands into Africa with acquisition

Sponsorship

Nielsen Sports expands into Africa with acquisition

8 Dec 2017

Seseki Itsweng to lead Openfield into the future

Sponsorship

Seseki Itsweng to lead Openfield into the future

Issued by Openfield 17 Nov 2017

New Marketing Achievement Award launches in South Africa

Marketing

New Marketing Achievement Award launches in South Africa

24 Aug 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Marketing

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Issued by Dentsu 7 Jul 2017

The Playmakers agency.

Sponsorship

Insight-driven sports marketing excellence with Playmakers

Leigh Andrews 17 May 2017

The Warc Innovation Awards' chair, Dana Anderson, comments on need for change

Marketing

The Warc Innovation Awards' chair, Dana Anderson, comments on need for change

16 Jan 2017

New film, campaign for rugby fans from Heineken

Promotions & Activations

New film, campaign for rugby fans from Heineken

18 Mar 2016

Two Oceans Marathon get set with Openfield

Sponsorship

Two Oceans Marathon get set with Openfield

Issued by Openfield 15 Dec 2015