Media research | Bizcommunity

Media research | Bizcommunity

News

The Centre for Analytics and Behavioural Change (CABC) examines online claims that the recent local government elections were rigged (Image source: © 123rf )

Sales

A belief vs a real dispute: Dispelling online claims of elections rigging

1 day

South Africa’s workforce at a crossroads: 500+ leaders confront AI, skills and the future of jobs

Management & Leadership

South Africa’s workforce at a crossroads: 500+ leaders confront AI, skills and the future of jobs

Issued by Topco Media 26 Oct 2026

Former Nielsen commercial lead Hopolang Mothibeli joins Ornico in a strategic senior appointment

Advertising

Former Nielsen commercial lead Hopolang Mothibeli joins Ornico in a strategic senior appointment

Issued by Ornico 18 Aug 2026

Effie Awards South Africa announces 2026 jury

Effie Awards

Effie Awards South Africa announces 2026 jury

Issued by Association for Communication and Advertising 8 Jul 2026

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

OOH

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

Issued by Blu Label Media 14 Apr 2026

#SAPR2025: The rise of AI and the fall of AVEs

PR & Communications

#SAPR2025: The rise of AI and the fall of AVEs

Danette Breitenbach 28 Nov 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Media

Mark Read's next move announced

24 Nov 2025

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

PR & Communications

Part 2: Scopen Spain PR Scope - AI as a transformative force

31 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

The 20th release of the Marketing All Product Survey (Maps) will be available in mid-November 2025 (Image source: © 123rf )

Research

20th Maps Quarterly Survey release

29 Oct 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

The Up&Up Group hosts internationally recognised speakers at conference for marketers

Marketing

The Up&Up Group hosts internationally recognised speakers at conference for marketers

Issued by The Up&Up Group 26 Aug 2025

Source: © 123rf From a consumer perspective, the SA Social Media Landscape Report 2025 found a steady decline of Facebook usage and an increase of TikTok usage

Social Media

SA Social Media Landscape Report 2025: Consumer usage sees Facebook down, TikTok up

Danette Breitenbach 30 Jun 2025

Source: © 123rf Key takeaways were shared at the SA Social Media Landscape Report 2025 webinar on Thursday, 26 June

Social Media

SA Social Media Landscape Report 2025: Industry still putting its money where the people are

Danette Breitenbach 27 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Source: © IMASA A coalition of African editor guilds and media owner organisations has partnered with Code for Africa’s (CfA) media research unit, CivicSignal, to build a database tracking title closures, staff losses and other market impacts

Media

Calling on African media to map the media meltdown

14 Oct 2024

Source: © 123rf PwC South Africa’s Voice of the Consumer Survey 2024: South African findings report found six key imperatives to shrink the consumer trust deficit

Research

6 key imperatives for consumer companies to shrink their consumer trust deficit

18 Jul 2024

Oscar Tshifure is the president of th Public Relations Institute of South Africa (Prisa).

PR & Communications

Oscar Tshifure is Prisa's new president

10 Jul 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Advertising

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Issued by Association for Communication and Advertising 28 May 2024

Provide your insights for the 2024 Social Media Landscape Research

Social Media

Provide your insights for the 2024 Social Media Landscape Research

Issued by Ornico 16 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Digital

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all

Social Media

Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Research

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Image supplied. Paper imagery - credit Devin Lester. 49% of South Africans prefer to read printed books and magazines, while around 44% prefer to read news on their computer or device.

Media

Survey finds half of South Africans prefer printed material, just under half prefer digital news

24 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

Research

BRC commissions television universe update and other research

15 Aug 2023

Image supplied. Oscar Tshifure has been appointed president-elect of the Public Relations Institute of South Africa (Prisa)

PR & Communications

Razor PR's Oscar Tshifure: Prisa president-elect

24 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social Media

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown

Social Media

Social media report on the EFF National Shutdown

31 Mar 2023

Razor launches Public Affairs practice

PR & Communications

Razor launches Public Affairs practice

Issued by M+C Saatchi Abel 22 Feb 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Peter Langschmidt. Source: Supplied.

Publishing

The PRC launches digital currency based on Google analytics

4 Nov 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Events & Conferencing

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Issued by Caxton Media 20 Oct 2022

Source: Picture Supplied.

TV

Trevor Noah brought a new perspective to TV satire - as well as a whole new audience

Gibson Ncube 4 Oct 2022

Image supplied: Giuliana Dias, the senior director of research and insights at Paramount Africa

Research

How important research really is, according to Paramount Africa's senior director of insights

Emily Stander 5 Sep 2022

Source © Tailor Brands The Publisher Research Council's new readership currency READ2021 (REader Audience Data) has been released

Research

PRC releases new readership currency, Read2021

19 Aug 2022

Image supplied: Nkaroleng Matjie

Youth Month

#YouthMonth: Nkaroleng Matjie, strategist at Penquin

Emily Stander 30 Jun 2022

Halfway into a 'not so happy' 2022

Media

Halfway into a 'not so happy' 2022

Issued by Advertising Media Forum 7 Jun 2022

Media

AFP joins project to create code of conduct for European fact-checkers

10 Dec 2021

Pamro Africa's annual event a success

Media

Pamro Africa's annual event a success

10 Nov 2021