Media mix | Bizcommunity

Media mix | Bizcommunity

News

What if your YouTube ads could do more than just get views?

Digital

What if your YouTube ads could do more than just get views?

Issued by Dentsu 2 days

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

Advertising

Advertisers will now be able to measure carbon impact with Google's new tool

13 Mar 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Synthetic data: The AI revolution you didn't see coming

Research

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Issued by Rogerwilco 27 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem, Issued by Epic Outdoor 7 Aug 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

Research

Loadshedding catapults takeaway sales (delivering advertising opportunities for marketers)

Issued by BMi Research 3 Apr 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

African Bank joins forces with Brave Group and Media Mix 360

Advertising

African Bank joins forces with Brave Group and Media Mix 360

Issued by Brave Group 17 Jul 2023

Source: Supplied. Yellow Card's chief executive officer, Chris Maurice

Fintech

#AfricaMonth: How Yellow Card hit 1 million users in pursuit of inclusive finance

Katja Hamilton 18 May 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

How do we prove OOH drives footfall? By looking at the mobile data!

OOH

How do we prove OOH drives footfall? By looking at the mobile data!

Issued by Mamela Media 1 Mar 2023

Radio & Audio

#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Hollard Changemaker - Creativity and a little good makes a big change

OOH

Hollard Changemaker - Creativity and a little good makes a big change

Issued by Twiga Communications 24 Nov 2022

Tapping Into the relevance of youth radio

Radio & Audio

Tapping Into the relevance of youth radio

Candy Dempers, Issued by MediaHeads 360 20 Jun 2022

Branding

Revealed: The blueprint for brand building in the digital age

Issued by Kantar 31 May 2022

Supplied: The National Association of Broadcasters (NAB) has become the 18th member of the World Radio Alliance (WRA

Radio & Audio

National Association of Broadcasters joins World Radio Alliance

19 May 2022

The era of the super-consumer: why most brands get it wrong

CRM, CX, UX

The era of the super-consumer: why most brands get it wrong

Nhlanhla Nobanda 22 Feb 2022

Digital

The symbiosis of traditional and digital media

Rirhandzu Shingwenyana 27 Jan 2022

Media

Warc Awards for Media 2021 shortlists announced

9 Dec 2021

#BizTrends2022: View from on top of the world

Trends

#BizTrends2022: View from on top of the world

Cesar Vacchiano 7 Jan 2022

Pamphlets are still a powerful marketing tool

Research

Pamphlets are still a powerful marketing tool

23 Nov 2021

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Media

2022 media outlook: a re-modelling of the commercial internet, a rebalancing of spend

Issued by Kantar 23 Nov 2021

Mandisi Ads gives impetus to the COID Act!

OOH

Mandisi Ads gives impetus to the COID Act!

Issued by Mandisi Ads 11 Nov 2021

Marketing

Are you leveraging the full set of marketing analytics capabilities?

Zimm Zimmerman 10 Nov 2021

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Media

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Monique Claassen, Issued by Kantar 9 Nov 2021

#IABInsightSeries: Digital influencer marketing

Digital

#IABInsightSeries: Digital influencer marketing

20 Oct 2021

#PRaisethePR: Delia Sieff, head of communications at SAP Africa

PR & Communications

#PRaisethePR: Delia Sieff, head of communications at SAP Africa

Evan-Lee Courie 18 Oct 2021

All the data, all in one place!

Research

All the data, all in one place!

Issued by Owlhurst Communications 11 Oct 2021

How can brands score with sports fans?

Branding

How can brands score with sports fans?

Jamaine Chiwaye 22 Sep 2021

Marketing CPG in a digital world without cookies

Retail Marketing

Marketing CPG in a digital world without cookies

Tom Corey and Erica Clerf 16 Sep 2021

Revealed: The top-ranking media channels and brands in 2021

Branding

Revealed: The top-ranking media channels and brands in 2021

Duncan Southgate, Issued by Kantar 7 Sep 2021

The changing value of sponsorship

Sponsorship

The changing value of sponsorship

Jean Willers 31 Aug 2021

Cannes Lions

Warc reveals insights from 2021 Cannes Creative Effectiveness Lions winners

6 Aug 2021

Jury chairs for the Warc Awards for Media 2021. Rajoielle Register, Ron Amram, Siew Ting Foo and Sarita Rao.

Events & Conferencing

Warc Awards for Media 2021 juries announced

27 Jul 2021

Print pairs well with all media

Media

Print pairs well with all media

Issued by Spark Media 12 Jul 2021

Thinking about your media mix - OOH and Google Ads

OOH

Thinking about your media mix - OOH and Google Ads

9 Jun 2021

Siew Ting Foo, Rajoielle Register, Sarita Rao, and Ron Amram.

PR & Communications

Jury chairs of Warc Awards for Media named

20 May 2021

2021 media trends and predictions

Media

2021 media trends and predictions

Issued by Kantar 18 Nov 2020

Dara Treseder, chief marketing officer, Carbon.

Media

Warc Media Awards announces 2020 Effective Use of Tech jury

22 Jul 2020

Location Bank releases industry leading insights and ROI dashboard

Digital

Location Bank releases industry leading insights and ROI dashboard

Issued by Location Bank 21 May 2020