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Valentine's spend: South Africans splash out on romantic experiences
Valentine's spend: South Africans splash out on romantic experiencesArticle

South Africa's 'love economy' continues to grow, with Valentine's Day spend up 11%...

14 Feb 2020

Water sachet use in Ghana: how to stop the pollution
Water sachet use in Ghana: how to stop the pollutionArticle

Almost 2,500 tons of waste is generated daily in Accra. This is as a result of refuse being dumped and the environment being littered with polythene, bottles and drinking water sachets...

Alexander Diani Kofi Preko 23 Jan 2020

Image source: Gallo/Getty Images.
Businesses will have to fight for survival in 2020 [report]Article

This year will be an epic fight for survival for many businesses as numerous socio-economic factors come into play that will further their efforts...

14 Jan 2020

#BizTrends2020: Is the digital revolution in a plateau?
#BizTrends2020: Is the digital revolution in a plateau?Article

Have we said all we can say about the digitisation of business?

Yaron Assabi 10 Jan 2020

Technology trends impacting global manufacturing in 2020
Technology trends impacting global manufacturing in 2020Article

It is no secret that the manufacturing sector is critically important for both developed and emerging economies. From producing necessities like food for a nation to creating much-needed jobs...

Kevin Dherman 13 Dec 2019

How to use online marketing for your brand
How to use online marketing for your brandArticle

How do you harness this consumerism to market and sell your products or services? One of the best ways to achieve this in a modern era is through online or digital marketing.

Terence T Chinyangare 12 Dec 2019

Nearly R4k avg. spend predicted during Black Friday, Cyber Monday in SA
Nearly R4k avg. spend predicted during Black Friday, Cyber Monday in SAArticle

South African consumers are planning to spend 36% more this year than in 2018 during the Black Friday/Cyber Monday sales...

21 Nov 2019

5 ways to deliver on CX this Black Friday
5 ways to deliver on CX this Black FridayArticle

According to Nathalie Schooling, the brands that achieve the most success on Black Friday, are not just focused on deals, profits and 'quick-wins'...

11 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketingArticle

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

Leigh Andrews 6 Nov 2019

PayGate anticipates a 30% increase in sales in SA, this Black Friday
PayGate anticipates a 30% increase in sales in SA, this Black FridayArticle

PayGate is anticipating a 30% increase in Black Friday sales in South Africa this year...

18 Oct 2019

Nielsen uncovers the true state of the SA consumer mindset
Nielsen uncovers the true state of the SA consumer mindsetArticle

The 2019 Nielsen South Africa Shopper Trends Report has found that 'lowest prices' are no longer the key driver of store choice in the country...

16 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retailArticle

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

Lauren Hartzenberg 15 Oct 2019

Image credit: Stocksnap via Pixabay
'I'll have what she's having' - how and why we copy the choices of othersArticle

Imagine you're dining out at a casual restaurant with some friends. After looking over the menu, you decide to order the steak. But then, after a dinner companion orders a salad for their main course, you declare: "I'll have the salad too."

Kelly Haws, Brent McFerran and Peggy Liu 18 Sep 2019

New minister to address NAAMSA Conference
New minister to address NAAMSA ConferenceArticle

The Minister of Trade and Industry Ebrahim Patel is expected to head a list of very well qualified speakers at the NAAMSA Automotive Conference which takes place on Thursday, 22 August...

Issued by Festival of Motoring 14 Aug 2019

South Africans will pay a premium for good avos
South Africans will pay a premium for good avosArticle

When it comes to buying avocados, South Africans are not loyal to their regular retailers, but will instead seek out and support stores selling good quality avos, even if that means paying more for them...

8 Aug 2019

Are we moving into an age of gender-fluid purchasing?
Are we moving into an age of gender-fluid purchasing?Article

Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible...

Eben Esterhuizen 7 Aug 2019

Why AI could boost South Africa's battered retail sector
Why AI could boost South Africa's battered retail sectorArticle

By not considering the benefits of AI, South African retailers risk leaving money on the table...

Vian Chinner 9 Jul 2019

The Ikea effect: how we value the fruits of our labour over instant gratification
The Ikea effect: how we value the fruits of our labour over instant gratificationArticle

There are some anecdotes just so good that almost every story about a particular economic principle begins the same. So too this article begins with cake mix...

Gary Mortimer, Frank Mathmann and Louise Grimmer 22 May 2019

Phygital: 6 ways to adapt, or die
Phygital: 6 ways to adapt, or dieArticle

Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies...

Eben Esterhuizen 30 Apr 2019

Motor dealers face choices in changing times
Motor dealers face choices in changing timesArticle

Motoring industry thought leaders presented some interesting insight and advice to dealer principals and key operational staff...

4 Apr 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer
2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumerArticle

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

How IoT can transform the local retail sector
How IoT can transform the local retail sectorArticle

It is hard to believe that billions of connected devices and sensors - the Internet of Things - are forecast to be worth a staggering $US94bn by 2025 in the retail sector...

18 Feb 2019

Global IT spending to reach $3.8tn in 2019
Global IT spending to reach $3.8tn in 2019Article

Worldwide IT spending is projected to total $3.76 trillion in 2019, an increase of 3.2% from 2018...

29 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCGArticle

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

Marylee Townshend 29 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyaltyArticle

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

Topaz Booysen 19 Dec 2018

Immersion is the real deal
Immersion is the real dealArticle

Blue Apple's Tanya Logan rolls up her sleeves to find out if she can trust the research...

Tanya Logan, Issued by Blue Apple 19 Nov 2018

Retail and etail to work as a team not the opposition
Retail and etail to work as a team not the oppositionArticle

In South Africa, going to a mall is part of our culture - particularly in Johannesburg where there seems to be a mall on every street corner. Malls entertain visitors with restaurants and coffee shops...

Julia Ahlfeldt 22 Oct 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix itArticle

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

Ross Sibbald 16 Oct 2018

Why agents need to adapt to changing consumer behaviour
Why agents need to adapt to changing consumer behaviourArticle

How do changing consumer needs dictate the way in which successful real estate agents need to operate...?

Linda Erasmus 19 Sep 2018

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growthArticle

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

Leigh Andrews 17 Sep 2018

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...Article

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

JG Bezuidenhout 14 Aug 2018

5 expectations of the African millennial consumer
5 expectations of the African millennial consumerArticle

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

Why the farm tyre market is weighed down globally
Why the farm tyre market is weighed down globallyArticle

Even though the broader sluggishness in the farm equipment market continues to influence farm tyre sales globally, recent research shows that opportunities exist as global sales are likely to surpass 42 million...

18 Jul 2018

Photo by Victor Sánchez Berruezo on Unsplash
The vehicle market is unexpectedly steadyArticle

The National Association of Automobile Manufacturers of SA (Naamsa) recently released statistics that indicate a positive growth for the vehicle market amidst economic challenges...

4 Jul 2018

Is pet 'parenting' driving SA industry growth?
Is pet 'parenting' driving SA industry growth?Article

Insight Survey's latest SA Pet Care Industry Landscape Report 2018 discusses the global and local pet care markets based on the latest information and research...

Issued by Insight Survey 8 Jun 2018

#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across AfricaArticle

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

Trevor Chueu 25 May 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big dataArticle

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

mike broom 6 Apr 2018

Richard Shotton, author of The Choice Factory.
Get into your consumers' brain with Richard Shotton's The Choice FactoryArticle

Richard Shotton, deputy head of evidence of Manning Gottlieb OMD, and author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy, shares how behavioural science findings can sharpen your brand's advertising and overall creative impact...

Leigh Andrews 5 Mar 2018

New vehicle sales drop in rental, government channels
New vehicle sales drop in rental, government channelsArticle

Naamsa's latest figures show that the largest sales declines in February were in the rental channel (almost a 30% drop) and government channel (42% drop)...

5 Mar 2018

IMC Conference 2018: Insights into email and SMS marketing
IMC Conference 2018: Insights into email and SMS marketingArticle

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

Top five trends for convenience retail in 2018
Top five trends for convenience retail in 2018Article

According to Joe Boyle, director at FreshStop, these are the trends that will continue to strategically shape the future of convenience retailing...

19 Jan 2018

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernautArticle

Walter Penfold, MD Everlytic and one of the speakers at the upcoming Integrated Marketing Communication Conference, shares his insights on e-mail and SMS marketing as a taste of what's to come...

Issued by IMC Conference 10 Jan 2018

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernautArticle

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

Walter Penfold 17 Nov 2017

PoPI requires effective data management structures
PoPI requires effective data management structuresArticle

The Protection of Personal Information Act (PoPI) will fundamentally change how companies store, process and use personal customer data. And even though it has not yet officially been implemented, organisations have been steadily working on ensuring their compliance...

Claude Schuck 31 Oct 2017

Andrei Krauchuk © –
Talking 'mental availability' for brands with Spark MediaArticle

Dr Justin Cohen of Australia's Ehrenberg-Bass Institute for Marketing Science shared insights from research into marketing with Spark Media's guests. If you've not factored mental availability into your brand messaging, read this now...

Leigh Andrews 10 Oct 2017

State of digital media in South Africa
State of digital media in South AfricaArticle

Experts describe digital marketing as an extension beyond internet marketing which includes channels that do not require the use of the internet. A new era of media consumption has already begun...

Sam Gqomo 12 Sep 2017

The role of shop fittings in creating memorable customer experiences
The role of shop fittings in creating memorable customer experiencesArticle

Visual elements have an impact on how consumers react to products, which is why creating a beautifully displayed retail environment is important for success...

6 Sep 2017

Aleksandr Elesin ©
Being Emotional is great for business!Article

Today, in order to understand external motivators, marketing to consumers requires a healthy dose of Emotion...

Cindy Diamond 31 Aug 2017

The algorithm did not kill the story
The algorithm did not kill the storyArticle

Responding to Walter Pike's article, Did Publicis dumping the Cannes Lions come as a surprise to you?, Rita Doherty writes that she doesn't agree that interruptive advertising will be replaced by relevance advertising. She believes the two systems will co-exist...

Rita Doherty 7 Jul 2017

RTD energy, sports drinks market performance in review
RTD energy, sports drinks market performance in reviewArticle

BMi Research has released its reports on the ready to drink (RTD) energy and sports drinks market for 2016...

4 Jul 2017

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