Briefs | Bizcommunity

Briefs | Bizcommunity

News

Image source: Getty Images

Skills Development & Training

SA is training youth for entry-level jobs AI just erased

Visagen Naidoo 1 day

Why the best clients build agency partnerships, not supplier lists

Marketing

Why the best clients build agency partnerships, not supplier lists

Issued by Penquin 3 days

Education

AAA unveils new brand positioning: Where the best get better

Issued by AAA School of Advertising 23 Jun 2026

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Marketing

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Issued by Studio 545 1 Jun 2026

Marketing

Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

On relationships, not results: What an 8.2 Radar survey really reflects

Marketing

On relationships, not results: What an 8.2 Radar survey really reflects

Daniel Malherbe, Issued by Lumico 14 May 2026

Marketing

Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 14 May 2026

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)

Advertising

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

What clients really want from agencies in 2026 (and what they won’t pay for)

Advertising

What clients really want from agencies in 2026 (and what they won’t pay for)

Issued by Penquin 20 Apr 2026

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Digital

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Issued by Dentsu 23 Apr 2026

Social Media

South African influencers push back on unpaid deals, signal market shift

Kgothatso Tema 23 Apr 2026

PR isn't an ad so give it the space to lead

PR & Communications

PR isn't an ad so give it the space to lead

22 Apr 2026

Clockwork secures 4 shortlistings at Sabre Awards EMEA 2026

PR & Communications

Clockwork secures 4 shortlistings at Sabre Awards EMEA 2026

Issued by Clockwork 20 Apr 2026

Wendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking

Marketing

Wendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking

Wendy Bergsteedt 17 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

New Gen 2026: The architecture of marketing and tech leadership

Marketing

New Gen 2026: The architecture of marketing and tech leadership

Issued by New Gen Awards 23 Mar 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Digital

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Issued by Blue Robot 23 Mar 2026

BMW Group South Africa wins Diamond Sabre at Sabre Awards Africa 2026

PR & Communications

BMW Group South Africa wins Diamond Sabre at Sabre Awards Africa 2026

Issued by Clockwork 20 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

The power of creative side quests: From personal creative outlet to global Canva partnership

Advertising

The power of creative side quests: From personal creative outlet to global Canva partnership

Issued by Oliver 2 Mar 2026

Jennifer Stein, managing director at GGi Communications, outlines practical guidance for boards navigating executive departures. (Image supplied.)

PR & Communications

How to communicate executive departures with credible transparency

Jennifer Stein 27 Feb 2026

4 stands, 1 sustainable philosophy

Exhibitions

4 stands, 1 sustainable philosophy

Issued by Scan Display 24 Feb 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Transforming students through Work Integrated Learning

Higher Education

Transforming students through Work Integrated Learning

Issued by SACAP 20 Feb 2026

#BizTrends2026 | Up & Up Group’s Jacques Cilliers: AI is everywhere. Taste is our advantage.

Advertising

#BizTrends2026 | Up & Up Group’s Jacques Cilliers: AI is everywhere. Taste is our advantage.

Jacques Cilliers 4 Feb 2026

Applications open for the 2026 SME Import Navigator programme in partnership with FNB

SMEs

Applications open for the 2026 SME Import Navigator programme in partnership with FNB

Issued by Edge Growth 3 Feb 2026

From clients to creative allies

Marketing

From clients to creative allies

Issued by Moonsport 3 Feb 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

Image source: Racool_studio from

Corporate & Commercial Law

SA court orders release of UK arbitration records in $110m port dispute

Gavin Fitzmaurice, Sheena Dias, & Maano Manavhela 13 Jan 2026

Legislative updates and industry news – November 2025

Financial Services

Legislative updates and industry news – November 2025

Danica Pretorius, Issued by Ambledown 22 Dec 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Marcel Capra, Chief Operations Officer of EQPlus

#EvolutionofWork

From chaos to clarity: The transformation of independent contracting

Marcel Capra 7 Nov 2025

Thule Ngcese, creative partner & co-founder at Distrikt 9, a supplier development partner of VML South Africa, has watched from the jury room as work out of the Middle East increasingly dominates the Loeries. The South African creative industry, he says, needs to up its game (Image supplied)

Advertising

Thule Ngcese: "Time to lead, not follow. SA needs to up its game."

Thule Ngcese 7 Nov 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

Launch your career with Dentsu South Africa

Advertising

Launch your career with Dentsu South Africa

Issued by Dentsu 22 Oct 2025

Red & Yellow wins big with 13 Loeries

Loeries Creative Week

Red & Yellow wins big with 13 Loeries

Issued by Red & Yellow 17 Oct 2025

Source: © 123rf Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard practice

Marketing & Media

Building responsive systems: Integrating creative and media

14 Oct 2025

Your mind deserves a blank space

Marketing

Your mind deserves a blank space

Issued by Havas Johannesburg 13 Oct 2025

AAA and TBWA deliver training in Ghana. Source:

Advertising

AI meets African creativity: AAA and TBWA deliver training in Ghana

7 Oct 2025

Nurturing creativity in business

Marketing

Nurturing creativity in business

Issued by eatbigfish 25 Sep 2025

Why media agencies still matter: Opportunity knocks

Media

Why media agencies still matter: Opportunity knocks

Paul Middleton, Issued by Ebony+Ivory 25 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Red & Yellow expands globally with Uganda Digital Society partnership

Digital

Red & Yellow expands globally with Uganda Digital Society partnership

Issued by Red & Yellow 19 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Source: © Vitaly Gariev IAB South Africa Board member Sanesh Maharaj on why brands must prioritise proactive influencer risk management

Social Media

Influencer marketing: When it goes wrong

Sanesh Maharaj 8 Sep 2025