Brand positioning | Bizcommunity

Brand positioning | Bizcommunity

News

Local fashion retailer Faro taps the global inventory crisis into a retail growth story

Retailers

Local fashion retailer Faro taps the global inventory crisis into a retail growth story

9 hours

How Blaauwklippen is bringing more than three centuries of history to life

Tourism

How Blaauwklippen is bringing more than three centuries of history to life

Robin Fredericks 10 Jul 2026

Fast food gets serious: SA brands fight for every bite

Research

Fast food gets serious: SA brands fight for every bite

Issued by Insight Survey 9 Jul 2026

HKLM spearheads purpose-led rebrand for iconic SA game reserves

Branding

HKLM spearheads purpose-led rebrand for iconic SA game reserves

Issued by HKLM 7 Jul 2026

Education

AAA unveils new brand positioning: Where the best get better

Issued by AAA School of Advertising 23 Jun 2026

Advertising

#BehindtheCampaign | Ford’s new TVC: A tribute to the South African character

Danette Breitenbach 3 Jun 2026

Retail Marketing

Cape Union Mart unveils Live Life Outside brand repositioning

27 May 2026

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Marketing

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Issued by Mscsports 22 May 2026

The customer experience is FMCG’s next growth advantage

FMCG

The customer experience is FMCG’s next growth advantage

Keegan Reddy, Issued by Rainbow Chicken 14 May 2026

SA publishers among Wan-Ifra Digital Media Awards 2026 finalists

Online Media

SA publishers among Wan-Ifra Digital Media Awards 2026 finalists

5 May 2026

Image credit: on

Circular Economy & Waste Management

CIOs are paying for a waste problem that vendors created

Kwirirai Rukowo 28 Apr 2026

The invisible competitors

Advertising

The invisible competitors

Rosemary Baronetti, Issued by M+C Saatchi Abel 23 Apr 2026

The Jester Group to represent Springbok star Steven Kitshoff

Sport

The Jester Group to represent Springbok star Steven Kitshoff

20 Apr 2026

Marketing

The cashback arms race: Why your loyalty programme is a brand tax

Mosa Ntwampe, Issued by Brave Group 20 Apr 2026

Marketing & Media

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

Finance

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Marketing

Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Issued by Old Mutual Mass and Foundation Cluster 10 Apr 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Digital

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Issued by Blue Robot 23 Mar 2026

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )

Media

The power and relevance of micro communities for B2B brands

Natascha Torres 6 Mar 2026

Branding

Deep trust, strong brands: 9 South African banks in Brand Finance’s global top 500

5 Mar 2026

10 years of Starbucks in SA: A coffee journey with CEO Adrian Maizey

Food & bev. services

10 years of Starbucks in SA: A coffee journey with CEO Adrian Maizey

Evan-Lee Courie 23 Feb 2026

Opening doors from farm to fork: Why being "scale ready" matters more than being big

Hospitality

Opening doors from farm to fork: Why being "scale ready" matters more than being big

Omelele Mmbo 6 Feb 2026

So Interactive launches Richfield’s future-ready platform

Digital

So Interactive launches Richfield’s future-ready platform

Issued by So Interactive 30 Jan 2026

Hotel 430 partners with JRK Training and Sam Hospitality on customer service excellence

Tourism

Hotel 430 partners with JRK Training and Sam Hospitality on customer service excellence

Issued by Sam Hospitrain Training 21 Jan 2026

Entrepreneurship

SA entrepreneurs get new brand-building support network

13 Jan 2026

Why SA's retail giants are rethinking constant promotions

FMCG

Why SA's retail giants are rethinking constant promotions

13 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

Social Media

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

54% of South Africans overwhelmed by daily life, says Pura Beverage report

Wellness

54% of South Africans overwhelmed by daily life, says Pura Beverage report

9 Dec 2025

Marketing

New Tops at Spar brand TVC brings together culture, community and choice

2 Dec 2025

Commercial & Industrial

Mazda unveils ‘first’ bubble billboard in SA to support brand campaign

25 Nov 2025

Rogerwilco sweeps 2025 Assegai Awards with 16 wins, including coveted Best in Class honour

Direct Marketing

Rogerwilco sweeps 2025 Assegai Awards with 16 wins, including coveted Best in Class honour

Issued by Rogerwilco 18 Nov 2025

How to build creative confidence

Advertising

How to build creative confidence

Issued by eatbigfish 23 Oct 2025

Katie Andrews, Business Unit Director, Irvine Partners

Tourism

Tourism in flux: Why economics, policy and storytelling will decide who wins

Katie Andrews 21 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Zemvelo Ndlovu is a Prism Young Voice. Source: Supplied.

Prism Awards

#PrismYoungVoices | Zemvelo Ndlovu on inspiring action through comms

8 Oct 2025

Radio & Audio

Jacaranda FM launches bold new brand positioning as 'your no.1 feel good station'

Issued by Jacaranda FM 3 Oct 2025

Marketing

Building brand power

Issued by eatbigfish 2 Oct 2025

Reputation, returns and market premium

PR & Communications

Reputation, returns and market premium

Nkateko Khosa, Issued by Brave Group 3 Sep 2025

#BehindtheCampaign: Capitec shares client stories in Bank on Better

Advertising

#BehindtheCampaign: Capitec shares client stories in Bank on Better

22 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

#WomensMonth: 'Representation matters' says JDE Peet’s marketing lead, Hayley van Niekerk

FMCG

#WomensMonth: 'Representation matters' says JDE Peet’s marketing lead, Hayley van Niekerk

Evan-Lee Courie 12 Aug 2025

City Lodge Hotels celebrates 40 years of comfort, consistency, and clever hospitality!

Tourism

City Lodge Hotels celebrates 40 years of comfort, consistency, and clever hospitality!

Issued by City Lodge Hotels 4 Aug 2025