Attention economy | Bizcommunity

Attention economy | Bizcommunity

News

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 3 days

How collectables are driving FMCG growth and consumer loyalty

Retail Marketing

How collectables are driving FMCG growth and consumer loyalty

Tebogo Makgoba 7 May 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

Clur Index reveals November as SA's strongest month for shopping

Commercial Property

Clur Index reveals November as SA's strongest month for shopping

23 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Global thought leaders converge for Singularity Summit in Sandton

Artificial Intelligence

Global thought leaders converge for Singularity Summit in Sandton

Issued by Mann Made 3 Nov 2025

Image credit: Cora Pursley on

Mental health

Dopamine draw(back): Endless streaming and scrolling are ruining our attention

19 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

How brands can pivot from “look at us,” to “we see you”

Marketing

How brands can pivot from “look at us,” to “we see you”

Jessica Porter 15 Sep 2025

How influencers are winning in the attention economy

Social Media

How influencers are winning in the attention economy

Issued by Dentsu 12 Sep 2025

SA's retail growth driven by demand for human connection – Clur Index

Commercial Property

SA's retail growth driven by demand for human connection – Clur Index

27 Aug 2025

The Up&Up Group hosts internationally recognised speakers at conference for marketers

Marketing

The Up&Up Group hosts internationally recognised speakers at conference for marketers

Issued by The Up&Up Group 26 Aug 2025

Source: Nedbank IMC.

IMC Conference

#BehindtheIMC | Volkswagen SA's Harpur on navigating the attention economy

Chloe Posthumus 18 Aug 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Research

Attention is the new currency: SA's first human data study

Issued by The Up&Up Group 6 Aug 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Loyalty programmes aren’t fit for purpose: here’s how to fix them

Sales

Loyalty programmes aren’t fit for purpose: here’s how to fix them

Alex de Bruyn 23 Jul 2025

Clur Index: Small retail centres lead growth stakes

Commercial Property

Clur Index: Small retail centres lead growth stakes

23 May 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

#Cannes2024: Emotional connection key for brands to reach consumers

Cannes Lions

#Cannes2024: Emotional connection key for brands to reach consumers

Terry Levin 30 Jul 2024

Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns

Cannes Lions

#Cannes2024: Insights on some of the world's best creative work

Danette Breitenbach 29 Jul 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Amplifying impact: Audio takes centre stage in captivating consumers

Marketing

Amplifying impact: Audio takes centre stage in captivating consumers

Patricia Saunders, Issued by Mediamark 10 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Marketing

Elevate your brand with contextually relevant content marketing on ayoba

Issued by Ayoba 11 Oct 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Jacaranda FM appoints seasoned broadcast and digital expert the new programme manager

Radio & Audio

Jacaranda FM appoints seasoned broadcast and digital expert the new programme manager

Issued by Jacaranda FM 26 Jul 2023

Source: © 123rf South Africans spend over three and a half hours a day on social media

Social Media

Social media: A pillar of marketing, not the foundation

Lwandile Qokweni 13 Jul 2023

It's not about added value. It's about value

Media

It's not about added value. It's about value

Justin Keats, Issued by MediaHeads 360 13 Oct 2022

Source: © Deyan Georgiev Purpose-driven content marketing is the future

Media

The future is purpose-driven content marketing

Jerusha Raath 13 Jun 2022

#BizTrends2022: The state of the attention economy and its impact on radio media planning

Trends

#BizTrends2022: The state of the attention economy and its impact on radio media planning

Deborah Schepers 11 Jan 2022

If you had five minutes to talk directly to your clients - what would you say?

Digital

If you had five minutes to talk directly to your clients - what would you say?

Musa Ncula, Issued by Irvine Partners 9 Dec 2021

Don't panic! The attention economy future looks bright

Marketing

Don't panic! The attention economy future looks bright

Issued by Caxton Media 13 Oct 2021

Free webinar - No Attention! No Impact! Cause, Consequence and Course Correction

Marketing

Free webinar - No Attention! No Impact! Cause, Consequence and Course Correction

Issued by Caxton Media 14 Sep 2021

Gordon Institute of Business Science (GIBS) launches Media Leadership Think Tank

Media

Gordon Institute of Business Science (GIBS) launches Media Leadership Think Tank

Issued by Gordon Institute of Business Science 9 Sep 2021

Media

An update on the Attention Economy

Isla Prentis 2 Aug 2021

Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brands

Digital

Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brands

Glenn Gillis, Issued by Irvine Partners 17 May 2021

Arrive Alive, Joe Public United warns SA drinkers: Your #Tequilaface could be your last!

Advertising

Arrive Alive, Joe Public United warns SA drinkers: Your #Tequilaface could be your last!

Issued by Joe Public 21 Apr 2021

New nostalgia: Q&A with embroiderer and artist Danielle Clough

Art

New nostalgia: Q&A with embroiderer and artist Danielle Clough

Ruth Cooper 23 Mar 2021