Above-the-line | Bizcommunity

Above-the-line | Bizcommunity

News

#WPRD2025 | Ogilvy PR & Influence's MD, Samantha Presbury on PR in Africa

PR & Communications

#WPRD2025 | Ogilvy PR & Influence's MD, Samantha Presbury on PR in Africa

Robin Fredericks 3 days

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Top local website names to help inspire your perfect domain

Internet

Top local website names to help inspire your perfect domain

Issued by Domains.co.za 31 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

M&C Saatchi Abel and Nando’s South Africa are to part ways. M&C Saatchi Abel founder Mike Abel reflects reflects on their incredible shared success (Image supplied)

Advertising

Exclusive: After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways

4 Mar 2025

Johannesburg MD for M&C Saatchi Abel, Masego Motsogi says the pan-African energy and excitement have never been higher at the agency (Image supplied)

Advertising

The Up&Up Group's M&C Saatchi Abel expands cross-border clients

7 Feb 2025

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Marketing

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

Woolworths selects Connect as its media agency of choice

Media

Woolworths selects Connect as its media agency of choice

Issued by M&C Saatchi Abel 16 Apr 2024

Does anyone know what content is any more?

Marketing

Does anyone know what content is any more?

Justine Drake, Issued by Dentsu 16 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Creative trends 2024: Crafting effective digital ads

Trends

Creative trends 2024: Crafting effective digital ads

Senamile Zungu, Issued by Kantar 1 Feb 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

(image: Danette Breitenbach). Nick Law, creative chairperson of Accenture Song, was in South Africa to present the global keynote at the Nedbank IMC Conference

IMC Conference

#NedbankIMC2023: Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

Danette Breitenbach 18 Sep 2023

African Bank joins forces with Brave Group and Media Mix 360

Advertising

African Bank joins forces with Brave Group and Media Mix 360

Issued by Brave Group 17 Jul 2023

Boomtown awarded Wimpy ATL business

Advertising

Boomtown awarded Wimpy ATL business

Issued by Boomtown 6 Apr 2023

PR & Communications

Why the SA PR industry should be competing on a global level

Sasha Kupritz 31 Mar 2023

Hoorah's full-service media offering set to serve clients in SA, UK

Media

Hoorah's full-service media offering set to serve clients in SA, UK

Issued by Hoorah Digital 16 Feb 2023

Source: Supplied.

HIV/AIDS

More men living with HIV are reaching out for treatment

1 Dec 2022

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Promotions & Activations

Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant

Issued by Tradeway 15 Nov 2022

Branding

Toyota and FCB end 60-year partnership

31 Oct 2022

Digital

Gamification allows brands to build trust and loyalty with consumers

lebo lekoma 20 Oct 2022

ATL and digital strategists to integrate, not isolate

Digital

ATL and digital strategists to integrate, not isolate

Issued by Ebony+Ivory 22 Sep 2022

5 things SMEs need to keep in check in South Africa

How To Start Up

5 things SMEs need to keep in check in South Africa

Lara Du Plessis 16 Sep 2022

Nicole Capper, new VP of sales at Humanz. Source: Supplied.

Women's Month

#WomensMonth: Former Mrs South Africa Nicole Capper joins Humanz

Karabo Ledwaba 30 Aug 2022

Pinpointing the need for a comprehensive ATL media partner

Media

Pinpointing the need for a comprehensive ATL media partner

Issued by Pinpoint Media 28 Jul 2022

#BehindTheBrandManager

#BehindtheBrandManager: Susie Hart, The Unlimited's head of brand

Danette Breitenbach 8 Jul 2022

Image supplied: Tristan Werner, head of marketing of Pura Beverages

#BehindTheBrandManager

#BehindtheBrandManager: Tristan Werner, head of marketing at Pura Beverages

Emily Stander 12 Apr 2022

Sizzling for 20 Years

Marketing

Sizzling for 20 Years

Issued by FusionDesign 11 Feb 2022

#OrchidsandOnions

#OrchidsandOnions: Ukraine weaponises web

Brendan Seery 8 Mar 2022

Hold off on the spring clean, there's a new Boom coming!

Branding

Hold off on the spring clean, there's a new Boom coming!

Issued by Boomtown 15 Feb 2022

#BizTrends2022: A year to be bold and other digital marketing predictions

Marketing

#BizTrends2022: A year to be bold and other digital marketing predictions

Roan Mackintosh 5 Jan 2022

No headaches for Panado's OOH advertising

OOH

No headaches for Panado's OOH advertising

Issued by MegaVision Media 3 Dec 2021

Building a growth-centred digital marketing budget for 2022

Marketing

Building a growth-centred digital marketing budget for 2022

2 Nov 2021

#BehindtheBrandManager: Justine Lee, marketing manager at BevCo

Branding

#BehindtheBrandManager: Justine Lee, marketing manager at BevCo

Evan-Lee Courie 27 Oct 2021

Marketing

VMLY&R to manage Stretton's London Dry Gin account

21 Sep 2021

Pay-tv cap won't save the SABC, measurement and innovation will

Advertising

Pay-tv cap won't save the SABC, measurement and innovation will

Oresti Patricios, Issued by Ornico 6 Aug 2021

UK marketers prefer specialist agencies to solve their needs in different areas

Research

UK marketers prefer specialist agencies to solve their needs in different areas

22 Jul 2021

The growth and decline of adspend during the pandemic

Advertising

The growth and decline of adspend during the pandemic

Muhle Hlabano 21 Jul 2021

7 Questions to ask your digital media partner: From an agency MD

Digital

7 Questions to ask your digital media partner: From an agency MD

Ryan Sauer 20 Jul 2021