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BrandReserve Co acquires 100% of Black River FC
BrandReserve Co acquires 100% of Black River FC

Issued by BrandReserve 11 May 2022

A multi-disciplinary context-led company connecting brands to culture
A multi-disciplinary context-led company connecting brands to culture

Issued by BrandReserve 16 Mar 2022

Source: supplied. The giant illustration, by Jesse Yende, at Soweto’s Chris Hani Baragwanath Hospital, which pays homage to the founders and story of African Bank.
Audacity: the lost story of how African Bank was born

Danette Breitenbach 23 Feb 2022

Influencers are just human billboards*
Influencers are just human billboards*

Bogosi Motshegwa 17 Nov 2021

Will Cell C ever dominate as a brand?
Will Cell C ever dominate as a brand?

Bogosi Motshegwa 18 May 2021

Thinkerneur recruits a new intern

7 Sep 2020

Image source: on .
Beyond Women's Month (Part 1)

Solani Hlayisi & Babalwa Nyembezi 14 Aug 2020

#Newsmaker: Keleabetsoe Rammopo, Thinkerneur's new strategy consultant
#Newsmaker: Keleabetsoe Rammopo, Thinkerneur's new strategy consultant

Juanita Pienaar 22 Jul 2020

Thinkerneur appoints Keleabetsoe Rammopo as a strategy consultant

8 Jul 2020

Image source: Getty/Gallo Images.
The next year 10 years will be critical for traditional media industry's transformation

Rirhandzu Shingwenyana 15 Jan 2020

#BizTrends2020: Don't wait for customers, create them
#BizTrends2020: Don't wait for customers, create them

Bogosi Motshegwa 19 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

17 Dec 2019

Image credit: Franki Chamaki on Unsplash.
There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

Photo by Jakob Owens on Unsplash.
How do you steal your competitors' brand equity?

Bogosi Motshegwa 28 May 2019

How I applied for a job that didn't exist
How I applied for a job that didn't exist

Bogosi Motshegwa 21 May 2019

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

Bogosi Motshegwa 19 Dec 2018

#BestofBiz 2018: Marketing & Media
#BestofBiz 2018: Marketing & Media

18 Dec 2018

Bogosi Motshegwa, founder of Thinkerneur and co-owner of African Strategy Kollective. © from AmaCreativesAfrica.
'Why quitting my job was the best thing that happened to me'

Juanita Pienaar 12 Nov 2018

Dear social media
Dear social media

Bogosi Motshegwa 10 Oct 2018

A conversation about strategy, ad agencies and the role of strategists inside ad agencies
A conversation about strategy, ad agencies and the role of strategists inside ad agencies

Bogosi Motshegwa 22 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

Bogosi Motshegwa 8 Aug 2018

Once you've decided what business you are in, now build a brand (Part 2)
Once you've decided what business you are in, now build a brand (Part 2)

Bogosi Motshegwa 28 Jun 2018

Once you've decided what business you are in, now build a brand (Part 1)
Once you've decided what business you are in, now build a brand (Part 1)

Bogosi Motshegwa 28 Jun 2018

Motshegwa at a hospital in Roodepoort. He explains: "This is the reason I was able to finish this feature. I had to get sick in order to find time to do the things I love."
#BehindtheSelfie with... Bogosi Motshegwa

Leigh Andrews 8 May 2018

What business is Castle Lite in?
What business is Castle Lite in?

Bogosi Motshegwa 29 Mar 2018

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

Bogosi Motshegwa 19 Dec 2017

#BestofBiz 2017: Marketing & Media
#BestofBiz 2017: Marketing & Media

14 Dec 2017

AMASA Awards announce 2017 shortlist
AMASA Awards announce 2017 shortlist

Issued by Amasa 5 Oct 2017

Brand building is a process of creating magic
Brand building is a process of creating magic

Bogosi Motshegwa 2 Oct 2017

Judges announced for AMASA Awards 2017
Judges announced for AMASA Awards 2017

Issued by Amasa 29 Sep 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Bogosi Motshegwa 13 Jun 2017

AMASA Joburg announces new committee for 2017/18
AMASA Joburg announces new committee for 2017/18

Issued by Amasa 5 May 2017

Screengrabs from the Vivo ad.
Find black actors. Hit the music. Dance. You've got your advert!

Bogosi Motshegwa 4 Apr 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Bogosi Motshegwa 22 Mar 2017

Andriy Popov © –
The future of advertising

Bogosi Motshegwa 11 Jan 2017

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

8 Dec 2016

How to build authentic loyalty
How to build authentic loyalty

Bogosi Motshegwa 3 Nov 2016

These customers ain't loyal... Or are they?
These customers ain't loyal... Or are they?

Bogosi Motshegwa 11 Oct 2016

Technology has levelled the playing field
Technology has levelled the playing field

Bogosi Motshegwa 8 Sep 2016

Why brands miss their target market
Why brands miss their target market

Bogosi Motshegwa 5 Jul 2016

AMASA Joburg announces new committee for 2016/17
AMASA Joburg announces new committee for 2016/17

Issued by Amasa 10 Jun 2016

Throw life into your deadlines (lifelines vs deadlines)
Throw life into your deadlines (lifelines vs deadlines)

Bogosi Motshegwa 7 Jun 2016

Brand identity - The Big Brand Theory
Brand identity - The Big Brand Theory

Bogosi Motshegwa 16 May 2016

Who needs to solve problems that advertising agencies face?
Who needs to solve problems that advertising agencies face?

Bogosi Motshegwa 13 Apr 2016

Beyond the superficial knowledge - insights over observations
Beyond the superficial knowledge - insights over observations

Bogosi Motshegwa 29 Feb 2016

Sponsors effectively run the race with you... © Prakaymas Vitchitchalao –
Make your sponsorship work for your brand: Work at your sponsorship

Bogosi Motshegwa 16 Feb 2016

Your brand's biggest asset - every single brand has one
Your brand's biggest asset - every single brand has one

Bogosi Motshegwa 29 Jan 2016

The future of brand building - 2016 and beyond
The future of brand building - 2016 and beyond

Bogosi Motshegwa 25 Jan 2016

OwenKessel, Vega School help graduates hit the ground running
OwenKessel, Vega School help graduates hit the ground running

29 May 2013

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