Felix Kessel

Creative lead at WPP's agency for Distell, Team Liquid
Location:South Africa


Born a long time ago in a galaxy far, far away, where writing was the only way to survive the suburban ennui of his homeworld, Felix wrote his way into a strange land called advertising. Currently, he is the creative lead at WPP's agency for Distell, Team Liquid.
We have one superpower that can save us

The act of creation is a human being's primal superpower. We don't fly, and yet we do. We made that possible. We don't breathe underwater, and yet we do. We can't walk on the moon and yet we have. We can't deflect the coronavirus and yet I have every faith we will...

By Felix Kessel 15 May 2020

Applying company philosophy to business culture

The HumanKind principle - that 'Creativity has the power to transform human behaviour....' was adopted in 2014, when we merged Owen Kessel with global brand Leo Burnett, but before that, our mantra was 'Do the right thing'...

By Felix Kessel 21 Apr 2016

Brands should engage with new media, communications disciplines

In 2015, media statistics show that in South Africa, Europe and the US, more advertising was spent on television, but some of the biggest spenders in the US and the UK were Facebook and Google....

By Felix Kessel 18 Apr 2016

[Trends 2015] The rise of brand worlds

2015 will be a paradigm shift for agencies, says Felix Kessel, CEO of OwenKessel Leo Burnett, as the clients of today are entirely reshaping the agency model and will change the face of advertising...

By Felix Kessel 4 Feb 2015

Social media... Brands, you're missing the point!

I find it strange that with all the hype and bluster surrounding the billion or so Facebook users, the half billion twits and the tacked together Pinterest users, the moment brands decide to participate in "new media" they are arrogant enough to believe that they can bring their rules to our common practice of being social.

By Felix Kessel 28 Jan 2014

Why brands should behave more like entrepreneurs

The future of the country rests firmly in the hands of the entrepreneurs. Tabled as the flavour of the decade, entrepreneurs are fast becoming the base of the wealth pyramid and are the people who will give rise to the mega-companies of tomorrow.

By Felix Kessel 23 Apr 2013

'Illegal cigarette' awareness campaign may get more people smoking

Perhaps not to the same degree as yesteryear and even if the message is somewhat more sinister, cigarettes have once again made it back onto the billboards and interrupted our daily journeys once again. Instead of the old lifestyle positioning, the message is all ominous: "Buying Illegal Cigarettes Funds Organised Crime!"

By Felix Kessel 15 Aug 2011

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