At the recent Screen Advertising World Association (SAWA) conference held in London the SAWA Executive Committee elected CineMARK’s CEO, Trevor Ormerod as President of SAWA, a worldwide trade body of screen advertising companies.
SAWA’s aims are to develop international standards and practices for screen advertising and to improve communication between screen advertising companies around the world thereby facilitating easier buying of the cinema medium for advertisers. SAWA members hail from around the globe, including the UK, Germany, Australia, New Zealand, South America, North America, Asia, Oceania and numerous other European countries.`
