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Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Qatar Airways is leveraging AI in its new campaign. Source: Qatar Airways.

Qatar Airways' new AI campaign lets you star in your movie

6 Sep 2024

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Synthetic data: The AI revolution you didn't see coming

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Rogerwilco 27 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta

23 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

South Africa's AI policies will be shaped by a human-centric approach.

SA’s AI policy tries to balance unemployment and automation

Lindsey Schutters 20 Aug 2024

Source: Image generated by Karabo Ledwaba using Leonardo.AI

#Bookmarks2024: AI, audacity and the human touch

Karabo Ledwaba 20 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

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