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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV | Nicole Adriaans: The future workplace

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

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Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual Mass and Foundation Cluster Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

19 hours

Eye-tracking: the most potent ad testing tool in the attention economy

BMi Research Eye-tracking: the most potent ad testing tool in the attention economy

21 hours

Effie South Africa and Ipsos present the 2025 Trends Report

Association for Communication and Advertising Effie South Africa and Ipsos present the 2025 Trends Report

21 hours

The brands winning South Africa’s car buyers aren’t the ones you expect

Rogerwilco The brands winning South Africa’s car buyers aren’t the ones you expect

20 hours

Levergy appoints Gaofetoge as head of PR

Levergy Levergy appoints Gaofetoge as head of PR

1 day

Global sports analytics leader Futures expands into Africa with CSA partnership

Octagon Global sports analytics leader Futures expands into Africa with CSA partnership

1 day

Why brands win when entertainment stops playing small

Dentsu Why brands win when entertainment stops playing small

1 day

How to build trust with your target audience

Broad Media How to build trust with your target audience

1 day

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR White Star launches new TVC: The heartbeat of South African kitchens

2 days

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

2 days

Dr Danny Tong headlines new episode of We South African Podcast

Nabob Media Dr Danny Tong headlines new episode of We South African Podcast

2 days

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Draft AI policy approved for publication for public comment

2 Apr 2026

AI projects are failing at alarming rates, and the problem started long before AI

AI projects are failing at alarming rates, and the problem started long before AI

PBPR 2 Apr 2026

Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

Bridging the CIO and CFO divide: How South African business can approve AI with confidence

Bridging the CIO and CFO divide: How South African business can approve AI with confidence

Helm 1 Apr 2026

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa 1 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

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Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore

Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini 30 Mar 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Agency ends success speculation by winning awards

26 Mar 2026

AI redefines music and sparks a creative revolution

Andile Mathobela 25 Mar 2026

The 'experience economy' has arrived as consumers' expectations shift

Adheesh Ori 25 Mar 2026

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Brave Group 25 Mar 2026

AI sameness: It's not the use of AI, but how it used

24 Mar 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

SA freelancers face a skills bifurcation, not a job apocalypse from AI - for now

23 Mar 2026

TTRO and UBU launch Red Horizon

Mann Made 23 Mar 2026

Why South Africa already has the antidote to AI information overload

icandi CQ 19 Mar 2026

NSFAS dismisses viral image of R630k student payment as fake

18 Mar 2026

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

EXCLUSIVE | Ivan Moroke joins Ann Nurock at Relationship Audits

16 Mar 2026

As AI becomes the norm, humanity becomes the advantage

Koo Govender, Advertising Media Forum 16 Mar 2026

#BizTrends2026 | Juno Media’s Tanya Schreuder: AI more scale, not more value

Tanya Schreuder 13 Mar 2026

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